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Work
- Four Roses Bourbon UK Campaign: Hiding the Brand Name Raised Awareness by 31%
- Retail Redefined: Creating A Mobile Customer Experience To Rival Apple
- From Product-Centric to Purpose-Driven: Finding Focus For A NeoBank
- Ensuring Sustainable Growth For A Global Energy Provider
- From Traditional to Digital-first: McGraw Hill's Digital Transformation Journey
- Creating a Customer-First Commercial System at American Express
- Transforming Wealth Management with Vivaldi Group's Customer-Centric Approach
- Birkenstock Brand Transformation: From Product-Centric to Brand-Led, Revenue to $600 Million
- Transforming Landsec's Real Estate into A Lifestyle Brand
- Pioneering Patient-Centric Healthcare Solutions
- Bayernwerk Employer Branding: 3,000 Employees Engaged, 96% Say It Paid Off
- Bud Light Innovation Strategy: Moving Beyond Light Beer to 14% Share in Seltzer
- Teradata Brand Repositioning: Customer-Centric Strategy and a 57% Stock Rise
- Driving Success Through Integration: Journey to a GTM Approach
- Coca-Cola's Consumer Connection Revolution
- Transforming Brand Identity: A Journey of Innovation, Sustainability, and Excellence
- Pfizer's Digital Leap for Enhanced Healthcare
- Engaging New Customer Segments: Creating Value For A New Target Market
- Schweppes' Successful Rebrand Journey
- Renault's Successful British Brand Comeback
- Western Union's Leap to Digital Dominance
- VocaLink Brand Architecture: A Branded House for the UK's Payments Backbone
- Driving Authenticity: Helping Dacia Unleash Its Unconventional Spirit
- Shaping Tchibo’s Future through Customer Engagement
- TEND's Approach to Leading The Blockchain Investment Revolution
- From Pipeline To Platform: Valet Living's Path to Exponential Growth
- Scout24’s Digital Transformation Journey
- Elevating Ambitions: Schindler's Global Value Proposition
- Remarkable Brand Transformation of Ruth’s Chris Steak House
- Rally's Platform Ecosystem Transformation
- Revitalizing the Brand Identity of a Paint Manufacturer
- Octapharma’s Human-Centric Brand Revolution
- Innovation Management: Revitalizing O2's Brand for Exponential Growth
- Mastering Buitoni's Brand Refresh
- A New Chapter in Medical Education with NEJM Group
- Migros’s Brand Repositioning for Future Success
- NEJM’s Transition From Medical Journal to Platform
- Lufthansa's Branding Transformation for Growth
- KWS Digital Strategy: A Digital Roadmap for a 150-Year-Old Seed Company
- Hyundai and Kia Brand Portfolio Strategy: Two Distinct Brands, Sales Up From 2.5m to 4.6m
- From Vision to Triumph: How We Drove A Car With The Power Of Our Minds
- Mastering LEGO's Brand Identity and Global Engagement
- Hyundai Kid's Car Tours: One Million Views and a 677% Uplift in Brand Interest
- Transforming Transport Complaints: Hendrick's Most Successful Campaign
- Country Branding: A Marketing Campaign, Made From Scratch
- Crafting Generali's Effective Marketing Strategy
- Growth Journey: Positioning DIRECTV’s Future-Driven Brand Strategy
- Platform Revolution: Discovering A Platform Hidden In Plain Sight
- Deutsche Telekom Brand Performance Management: One System for Brands in About 50 Countries
- Del Monte Cat Treats Strategy: From 16% Share to a $100 Million Brand in 18 Months
- Boeing Brand Positioning: From Aircraft Maker to Global Aerospace Company
- Sparking Urban Gardening with Scott's Black Magic
- Revamping Allianz's Brand with Sitcom Style
- Innovative Growth: Spicing Up The Product Innovation Process
- Disney's Marketing Triumph: How We Made Mums Dream Big Again
- Vitality's Innovative Digital Strategy
- Transforming SLH through Insight-Driven Strategy
- Lay's Brand Repositioning: Almost 20% Sales Growth Without More Media Spend
- Internal Branding Triumph: Investing In A Bank’s Internal Branding
- Unleashing Hyundai's Optimism Through Colour
- Growth Strategy: Rewriting The Recipe For Growth At Welbilt
- Marketing Mix: Refining Swarovski’s Brand Management System
- Accelerating Growth: How We Reviewed A Car From A High-Speed Couch
- Marketing Magic: How We Used Sentient Cucumbers To Drive Gin Sales
- Sonic Symphony: How We Levitated Whisky With Sound
- Embracing Uniqueness: How We Used Trolling To Launch The Hyundai Kona
- SoundHound AI Brand Strategy: $8 Billion Market Cap Gain in 10 Weeks After CES
- Sephora Holiday Brand Strategy: 46% Twitter and 53% Facebook Follower Growth
- How Vivaldi Built Strategic Thinking Capability at Fortis Healthcare
- How Vivaldi Built the World Gold Council's "Speak with Gold" Global Communications Platform
- How Vivaldi Built The Wallace Foundation's Master Brand Identity
- How Vivaldi Designed a Future-Facing Luxury Experience Framework for Small Luxury Hotels
- SIX Group Brand Architecture: 70+ Sub-Brands Consolidated After a Triple Merger
- How Vivaldi Led SES's Global Brand Transformation in Satellite Communications
- How Vivaldi Transformed Seeds of Change's In-Store Experience into "Farming the Aisles"
- How Vivaldi Built Rusal's Ecosystem Brand Strategy for Green Aluminum
- How Vivaldi Rebranded Ritani to Connect with Millennial Engagement Buyers
- How Vivaldi Built Phonak's "Well-Hearing is Well-Being" Global Brand Platform
- How Vivaldi Built Nord/LB's Unified Brand Architecture for Post-Acquisition Growth
- How Vivaldi Built a Health Ecosystem Strategy for NHS, Pfizer, and Swansea
- How Vivaldi Helped NBME Reimagine the Future of Medical Assessment
- How Vivaldi Sharpened Brand Positioning for Migros's Furniture Businesses
- How Vivaldi Built Mexico's Modern National Tourism Brand Identity
- How Vivaldi Built Medical One's Sustainable Growth Strategy in German Aesthetic Medicine
- How Vivaldi Rolled Out Lonza's Consumer Care Brand Across the Organization
- How Vivaldi Transformed Lehigh University's Brand Identity and National Visibility
- Laureate Education in Peru: Two New University Models Validated at 92 to 93%
- How Vivaldi Transformed Cognizant's B2B Marketing Thought Leadership Strategy
- How Vivaldi Accelerated KWS's Digital Customer Strategy
- How Vivaldi Built KWS's Digital Customer Communication Strategy
- How Vivaldi Built KCI Healthcare's Unified Global Wound Care Brand
- How Vivaldi Built Inteleos's Global Medical Imaging Ecosystem Strategy
- How Vivaldi Repositioned HIMSS Analytics as a Strategic Partner in Healthcare Data
- How Vivaldi Repositioned E.ON for New Energy Leadership
- How Vivaldi Built Citigroup's Women & Co Strategy for the Female Wealth Segment
- How Vivaldi Built the City of Chicago's Unified Destination Brand Strategy
- How Vivaldi Unified Carlson Wagonlit Travel's Global Corporate Brand
- How Vivaldi Built BayWa's "One BayWa" Global Marketing Blueprint
- How Vivaldi Built Bayernwerk's Brand Vision and Award-Winning Employee Engagement
- How Vivaldi Future-Backed Wild Bean Café's Brand and F&B Strategy for the EV Era
- How Vivaldi Reinvented Ritzenhoff as a Design-Led Glassware Brand
- How Vivaldi Built Maestro's Global Card Brand Positioning for MasterCard
- How Vivaldi Named a New Polish Vodka Brand for the US Spirits Market
- LSG Sky Chefs Repositioning: From Airline Caterer to Global Food Services Leader
- How Vivaldi Built a National Brand Strategy for Jamaica's Small Hotels Network
- How Vivaldi Built JDC's Global Brand Identity System Across 26 Countries
- Hartmann Incontinence Strategy: A Plan for 7.2% CAGR and a 14-Point Share Gain
- Harren Group Rebrand: One Master Brand for 11 Businesses in 22 Countries
- How Vivaldi Built Foods From Chile's Healthy Perception Campaign in the US Market
- How Vivaldi Simplified Swiss Post's Brand Portfolio Across Logistics and Financial Services
- How Vivaldi Positioned Del Monte's Wild Catch as a Premium Pet Food Brand
- How Vivaldi Built Del Monte's Pet Treats Portfolio Expansion Strategy
- How Vivaldi Supported Del Monte's Entry into the Cat Treats Category
- How Vivaldi Built Dacia's Social Media Engagement Strategy for Community Growth
- How Vivaldi Shaped Current's Debit Card Product Strategy and Positioning
- How Vivaldi Elevated the Wine Experience Through Cork Rules' Educational Platform
- How Vivaldi Built an Integrated Marketing Strategy for Commonwealth Financial Network
- How Vivaldi Revitalized CLS's Brand Strategy for Growth
- How Vivaldi Built CLS's Brand Positioning and Identity System
- How Vivaldi Helped Chile Oliva Enter Global Premium Olive Oil Markets
- How Vivaldi Built Buitoni's Mediterranean Brand Platform for Innovation
- How Vivaldi Refreshed Buitoni's In-Store Presence and Shopper Experience
- How Vivaldi Supported Zale Corporation's Brand Consolidation of Bailey Banks & Biddle
- How Vivaldi Helped the American Kennel Club Build Brand Relevance With New Dog Owner Segments
- Bank of America SafeSend: Product Innovation Strategy for a Competitive Payments Market
- Tend Brand Launch: A Blockchain Wealth Platform ICO That Raised $340 Million
- Playmobil Brand Revitalization: The Shaping Play Platform and a New Identity
- How Vivaldi Helped Wacom Reposition Its Brand for Creative Professionals Using the Brand Identity System™
- How Vivaldi Helped First Direct Build a Customer-Centric Brand Strategy in the Digital Banking Market
- How Vivaldi Helped Lays Double Volume by Unifying Its Portfolio Under the "Help Yourself to Life" Brand Platform
- Jägermeister Global Brand Leadership Model: One Governance System Across 100+ Markets
- Trimble Brand Equity Study: 10 Markets, 14 Audience Segments, One Global Message
- Quaker Brand Platform: From a 3.4% Decline to 9% Growth in 18 Months
- Campbell's Brand Purpose: The Heart of What's Good Platform
- How Vivaldi Helped Perdue Farms Build a Future-Ready Brand Strategy and Unified Portfolio Architecture
- NOS Energy Drink Innovation: Four Platforms, 100+ Ideas and 21 Developed Concepts
- Sonova Brand Architecture: A Customer-Centric Masterbrand for a Growing Hearing Care Portfolio
- How Vivaldi Helped Birkenstock Reposition From Comfort Staple to Style-Conscious Brand in the US Market
- How Vivaldi Built Thomson's Corporate Brand to Support Its Transformation Into a Global Digital Information Services Leader
- How Vivaldi Helped Thomas Cook Build a Unified Global Brand Position Following a Major Acquisition
- How Vivaldi Helped Scout24 Translate Its Refreshed Brand Into an Employee Culture and Engagement Framework
- How Vivaldi Helped Vitro Build a Unified Global Brand Identity Following Two Major Acquisitions
- How Vivaldi Helped McGraw-Hill Define Innovation Priorities for Its Sharpen Platform in Post-COVID Higher Education
- How Vivaldi Helped Dow Building Solutions Align Its Portfolio Under a Unified Brand Architecture and Governance System
- Dow STYROFOAM Repositioning: From Disposable Foam to Sustainable Construction Brand
- How Vivaldi Helped Jose Cuervo Build a Long-Term Growth Strategy for Global Tequila Market Leadership
- How Vivaldi Helped KitchenAid Simplify Its Portfolio and Pilot a High-End Sub-Brand Strategy
- How Vivaldi Developed Bosch's Direct-to-Consumer Strategy for the PRO360 Platform
- How Vivaldi Repositioned Schweppes as a Modern Premium Mixer Brand
- How Vivaldi Hardwired Strategic Planning Into Absolut Vodka's Brand Process
- PPG Paints Retail Brand Launch: One Brand Identity Across 650+ US Stores
- How Vivaldi Improved Marketing Effectiveness at Edgewell Personal Care
- How Vivaldi Segmented McGraw-Hill's Learners to Drive Product Innovation
- How Vivaldi Built McGraw-Hill's Customer Segmentation Framework
- How Vivaldi Developed Caterpillar's Global Brand Licensing Strategy
- How Vivaldi Helped Hershey's Build a Health & Wellness Platform Strategy
- How Vivaldi Defined British Airways' Premium Positioning Strategy
- How Vivaldi Repositioned Lays for the Modern Snacking Consumer
- How Vivaldi Helped Frito-Lay Navigate the Shift to Healthy Snacking
- How Vivaldi Led PepsiCo's Repositioning of the Lays Snack Brand
- How Vivaldi Helped Accor Define the Future of Hybrid Hospitality
- How Vivaldi Helped Wolters Kluwer Reinvent Healthcare Publishing as a Digital Platform
- How Vivaldi Helped the New England Journal of Medicine Stay Relevant in the Digital Age
- How Vivaldi Built the New England Journal of Medicine's Digital Growth Strategy
- How Vivaldi Helped Takeda Identify Six Innovation The Opportunity Areas in Celiac Disease
- How Vivaldi Optimized Whirlpool's Brand Portfolio for Consumer and Trade Growth
- How Vivaldi Helped Ritz-Carlton Define Its Customer Service Brand Promise
- How Vivaldi Created Autograph Collection's "Exactly Like Nothing Else" Brand Strategy
- Marriott Meetings and Events Strategy: A B2B Value Proposition Built Around the Planner
- How Vivaldi Built the Brand Identity System for LEGO
- American Express Blue Card Positioning: 25% Higher Usage and Revenue per Customer
- How Vivaldi Developed Harvard's Premium Education Positioning Strategy
- How Vivaldi Repositioned Herbalife for Sustainable Consumer Growth
- How Vivaldi Helped Scout24 Expand Its Business Model Beyond Classifieds
- How Vivaldi Scaled Swarovski's Brand Performance System Globally
- Siemens Communications Brand Portfolio: Aligning the Brand Around a Mobile Divestiture
- How Vivaldi Repositioned Philips from Electronics Giant to Health Technology Leader
- How Vivaldi Built Internal Brand Engagement Across Hyundai's Global Organization
- Kellogg's Health and Wellness Strategy: Kashi, Cereal Bars and $75 Million Redirected
- Kellogg's Marketing Spend Optimization: $75 Million Moved to Higher-ROI Channels
- P&G Unsalables Strategy: $2.7 Million Saved a Year Across 100+ Retail Accounts
- How Vivaldi Helped Procter & Gamble Build Its Digital Partnership Strategy
- How Vivaldi Built McGraw-Hill's Innovation Pipeline Strategy
- How Vivaldi Shaped the Go-to-Market Strategy for McGraw-Hill's Sharpen Platform
- How Vivaldi Repositioned McGraw-Hill as a Digital-First EdTech Brand
- How Vivaldi Helped Coca-Cola Build Its Dairy and Plant-Based Innovation Strategy
- How Vivaldi Developed Coca-Cola's Portfolio Strategy for Older Adult Consumers
- How Vivaldi Helped Coca-Cola Build a Global Marketing Excellence Program
- McDonald's Convenience Innovation Strategy: Growing Beyond a 65% Drive-Through Business
- Vodafone Connected Home Strategy: Seven Segments and Eight Growth Platforms
- How Vivaldi Identified Seven "Moments That Matter" in Vistaprint's Customer Journey
- How Vivaldi Built Vanguard's Long-Running Brand Health Measurement System
- How Vivaldi Built UBS's Global Brand Marketing Dashboard
- Western Union Traveler Segmentation: Three High-Value Segments, New Products
- Bertelsmann Corporate Brand: One Identity for 600+ Businesses, 1,000-Day Roadmap
- How Vivaldi Transformed Assurant's Marketing Capabilities Over Two Years
- Anheuser-Busch Gen Z Innovation: Seven Validated Concepts Across Three Platforms
- How Vivaldi's Platform Strategy Created the Samsung x Coca-Cola Vending Experience
- How Vivaldi Designed the ING Direct Café Customer Experience Strategy
- How Vivaldi Repositioned Dun & Bradstreet for the Modern Data Economy
- How Vivaldi Led Cox Automotive's Enterprise-Wide Cultural Transformation
- How Vivaldi Drove Sales Transformation at British Telecom
- Ziff Davis Digital Brand Strategy: Nine Brands, $93 Million Projected Revenue
- How Vivaldi Shaped Danone's Coffee Category Innovation Strategy
- TrueBlue Brand Architecture: One Brand From Five Acquisitions, Stock Price Doubled
- How Vivaldi Helped Allianz Identify and Activate Digital Growth Platforms
- Swarovski Brand Activation: One System for 57,000 People in 17 Countries
- How Vivaldi Unlocked Breakthrough Innovation for Wrigley Beyond Its Core Business
- Wrigley Innovation Pipeline: Growth Beyond a 64% Share, Projected at 10% a Year
- How Vivaldi Designed the Samsung x Coca-Cola uVending Innovation Platform
- Starbucks Loyalty Card Innovation: Triple-Branded Card With 11 Million Cardholders
- Siemens Innovation Education: 140+ Ideas and 35 Concepts From One Program
- Siemens Leadership Transformation: Behavioral Science Across 20,000+ Leaders
- How Vivaldi Helped Coca-Cola Build a Strategic Health & Wellness Platform
- How Vivaldi Helped McDonald's Reconnect with Modern Consumers
- How Vivaldi Repositioned PwC's Brand for Global Enterprise Growth
- How Vivaldi's Marketing Mix Modeling Transformed AT&T's Customer Acquisition Strategy
- Vivaldi's Role in IBM's Global Brand Revitalization
- Schlumberger Post-Acquisition Brand Architecture and a 34% Stock Price Rise
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Posts by category
- Category: Best Consulting
- AI ROI in 2027: Why CFOs and CMOs Must Speak One Capital Allocation Language
- Gen Z Marketing Trends 2026: AI Discovery Replaces Search Engine Gatekeepers
- Brand Strategy Examples: 10 Companies That Win Before Comparison Begins
- How to Build a Brand Playbook That People Actually Use
- What Is Brand Strategy? A Definitive Guide for Modern Leaders
- House of Brands vs Branded House: Which Architecture Model Is Right for Your Portfolio?
- What Is Brand Activation? Definition, Types, and How It Really Works
- How to Launch a New Brand: A Strategy-First, End-to-End Playbook
- What Is Corporate Brand Positioning?
- Brand Performance Metrics: The 3-Tier Framework for CMOs
- How to Measure Brand Equity: A Quantitative Guide for CMOs and Brand Leaders
- What Is Brand Purpose? A Practical Guide for Sceptical Leaders
- What Is Brand Identity? A Strategic Guide for Marketing Leaders
- 10 Top Growth Strategy Consulting Firms (2026)
- 10 Best AI Strategy Consulting Firms for 2026
- 10 Best CX Consulting Companies for Growth (2026)
- 8 Best Change Management Consulting Firms (2026)
- B2B Brand Strategy: A Framework That Works
- How AI Changes UX and CX Design in 2026
- How to Accelerate Brand Growth: From Incremental Gains to True Brand Acceleration
- What Is Commerce Strategy? A 2026 Guide for Commercial and Brand Leaders
- What Is Marketing Transformation? A Strategic Guide for CMOs in a New Era
- What Is Ecosystem Branding? A Guide to Building Orchestrator Brands
- How to Manage a Brand Portfolio Strategically, and Avoid the Most Costly Mistakes
- Brand Equity vs Brand Value: The Executive View
- Customer Experience Frameworks Built for Movement
- Customer Experience Framework: A System for Growth
- Brand Equity vs Brand Value: One Growth System
- Platform Business Model Examples That Orchestrate Growth
- AI Strategy for Enterprise Growth: What Leaders Get Wrong
- Gen Z Brand Strategy: How to Win the Next Generation
- AI Strategy for Enterprise Growth: Moving Beyond Efficiency to Exponential Value
- What Is a Brand Ecosystem? Examples and Strategy for Growth
- Digital Transformation Consulting: What to Expect and How to Choose the Right Partner
- Positioning Statement Structure: The Ultimate Guide
- What Is Digital Business Model Transformation? A Leader’s Guide
- Why Marketing Management Is Critical to Growth Business in 2026
- Four Models of Corporate Entrepreneurship – What to Know
- Sustainable Competitive Advantage: Components & Importance
- A Leader’s Playbook to AI Business Transformation
- 5 Iconic Brand Positioning Examples & Why They Work
- What Is a Monolithic Brand? A Complete Guide
- 4 Competitive Strategy Frameworks to Win Your Market
- A Leader’s Guide to Service Design Methodology
- What Is Porter’s Competitive Advantage Model?
- How to Architect Your Digital Ecosystem Strategy
- How to Build a Unified Commerce Strategy: A Guide
- Corporate AI Strategy: A Blueprint for Real Value
- Business Model Transformation: A Strategic Guide
- Innovation Models 101: The Ultimate 2026 Guide
- An AI Strategy Example Built for Real-World Value
- Competitive Marketing: The Ultimate 2026 Guide
- 5 Ways to Improve Customer Experience in Retail
- Digital Transformation Strategy: A Framework for Enterprise Growth
- 5 Types of Brand Architecture
- 4 AI Strategy Examples That Drive Real Value
- What Is Growth Strategy Consulting? A Framework for Enterprise
- What Are Generative AI Consulting Services? A C-Suite Guide
- Digital Ecosystem Strategy: A Complete Guide
- Business Model Transformation: A Strategic Guide
- Why Most Corporate Innovation Programs Fail
- What Is a Platform Ecosystem Business Model?
- Brand Identity Design: The Enterprise Guide
- The 5-Pillar Brand Purpose Framework for Growth
- How to Measure Brand Equity: Enterprise Guide
- Digital Brand Strategy: How Enterprise Leaders Build Brands in a Digital World
- Brand Storytelling Strategy for Enterprise Growth
- Brand Valuation: What It Is & How It Works
- Corporate Branding: The Strategic Guide for Enterprise Leaders
- What Is Your Brand Perception? How to Measure It
- Brand Building Strategies for Enterprise Growth
- Brand Marketing Strategy: Align Brand and Growth
- Rebranding Strategy: Enterprise Transformation Framework
- How to Conduct a Brand Audit for Enterprise Growth
- Brand Strategy Frameworks: 5 Models Compared
- Brand Development Strategy for Enterprise Growth
- Brand Architecture: Types, Models, and Strategic Frameworks
- Brand Equity: What It Is, Why It Matters, and How to Build It
- Business Growth Strategy Framework for Scaling Enterprises
- Brand Ecosystem Strategy: How Platforms and Partnerships Drive Growth
- Digital Transformation Strategy Framework – What You Should Know
- A Guide to Competitive Strategies in Strategic Management
- How to Build a Generative AI Business Strategy
- How to Build a Go-to-Market Strategy That Wins
- What is Michael Porter Competitive Business Strategy?
- Competitive Strategies in Marketing: A Modern Playbook
- 5 Critical Ways to Improve Customer Experience in Retail
- The Strategic Importance of Brand Positioning
- 4 Competitive Strategies to Dominate Your Market
- What is Brand Architecture? 5 Models Explained
- 15+ Innovation Examples That Changed The World
- Example of Competitors Analysis in a Business Plan
- What Is Service Design Thinking? A Guide to Growth
- 9 Digital Ecosystem Examples That Drive Growth
- What Is a Customer Experience Strategy? A Growth Model
- CX Leaders: 5 Great Customer Experience Examples
- 4 Proven Customer Service Frameworks for 2026
- How to Run a Go-to-Market Audit: A Simple Guide
- What Is Organizational Change Management? A Modern Playbook
- Go-to-Market Marketing Strategy: A How-To Guide
- Positioning Strategy Statement: A Step-by-Step Guide
- Visual Competitive Analysis: See Beyond the Data
- Key Strategies for Energy Industry Transformation
- Platform Business Transformation: The Complete Strategic Guide
- Customer Journey Implementation: An Actionable Guide
- Artificial Intelligence Strategy Examples
- How to Develop a Business Case: A Modern Playbook
- Unified Commerce Platform: Beyond Omnichannel
- A Leader’s Guide: Generative AI for Business Transformation
- What Is a Brand Ecosystem? Strategy and Examples
- Brand Strategy Operating Model: From Advice to System
- Enhancing Customer Experience Meaning: A Strategic Asset
- The AI for Business Transformation Playbook
- 8 Best Consulting Firms for Digital Transformation
- Penetration Strategy: What It Is & How It Works
- The Ultimate Competitive Landscape Analysis Guide
- What is Hybrid Branding? A Complete Guide
- Porter’s Generic Strategies: 4 Examples That Show How Winners Compete
- Your Brand Positioning Map Is Wrong. Here’s How to Fix It.
- The Service Design Process: A Step-by-Step Guide
- How to Build a Digital Ecosystem Diagram
- 5 Brand Positioning Statement Examples & Guide
- What Is a Brand Positioning Map? The Ultimate Guide
- How to Build a Winning AI Strategy Framework
- Lewin’s Change Management Model: A Modern Playbook
- Customer Experience Consulting: The Growth Playbook
- Top 5 Brand Strategy Examples to Elevate Your Business Approach
- The Demand-Led Playbook: How Today’s Smartest Brands Innovate
- The Essential Brand Management Strategy: Key Approaches and Expert Tips
- Brand Portfolio Strategy as a Growth Engine
- Brand Value vs Brand Equity: The Growth Flywheel Model
- What Is Brand Equity? Value and Impact for Your Business
- Best Brand Strategy Consulting Firms for Global Businesses (2026)
- 10 Design Consulting Firms Driving Real Growth
- Top 10 Innovation Consulting Firms for Growth
- 5 Best Brand Strategy Services for Growth in 2026
- Top Branding Agencies Worldwide: 11 Firms Leading Brand Strategy in 2026
- Category: Case Studies
- Category: Blog
- A good concept doesn’t make a transformation.
- From Attention to Intent
- Most companies still manage brands as if their main job were to be noticed, recognized, remembered, and preferred
- This debate exposes something that has bothered me about How Brands Grow for a long time
- Goodles is an interesting lesson in where growth actually comes from.
- When the Control Point Moves
- Most brand strategy starts with the wrong unit of analysis
- Growth from $9 billion to an estimated $69 billion in seven months? Wait, what?
- Why Cracker Barrel’s rebranding mistake is so instructive
- AI Just Put a Wall in Front of Every Company. Adobe Already Ran Into It
- Why Brands Must Own Demand Spaces, Not Categories
- Marketing departments are more like old cities than master-planned developments
- Summer lull or strategy? What Sat.2 and the Sky deal reveal about tomorrow’s viewer.
- 7% of corporate growth comes from taking market share.
- The Tesla story is often told as a story about technology, but it goes deeper.
- Did marketing make a mistake when it replaced brand salience with Category Entry Points?
- Capital allocation doesn’t create value. Future demand does
- The marketing debate about penetration is useful. But it is not enough
- Something interesting is happening in M&A
- The Ferrari Luce Backlash Shows That Most People Still Don’t Understand Brands
- Five Reasons Why You Need to Rewrite Your Brand Strategy Now.
- Your Growth Engine Just Became Obsolete
- Royal Pop or Royal Problem? The Fine Line Between Hype and Harm.
- The 2026 Index Report
- The possible sale of Biologique Recherche is not just another beauty M&A story.
- AI Is Not Just Changing Discovery. It Is Changing Market Logic
- When Demand Becomes a Problem for Brands
- Most people think Uber just made a $10B bet on robotaxis
- Something is happening in brand portfolios right now
- Puig Estée Lauder: What the Mega-Deal Means
- The Causal Link Your Growth Strategy Is Missing
- How to Prove the Financial Value of Brand Spend
- The Henkel Olaplex Deal: What You Need to Know
- Most Marketing Is About Market Taking. Growth Comes From Market Making.
- Rethinking Brand Allocation for Economic Profit
- The Sharp vs. Kotler Debate Is Like Biology vs. Medicine: We Need Both!
- LEGO Company Overview: History & Market Position 2026
- Claude Marketplace: AI is Building Interaction Fields
- How to Evaluate Pacifico in Today’s Demand Space
- Why Food as a Status Symbol is a Booming Trend
- Why Smart Products Have Started to Look Dumb
- Marketing Shouldn’t Chase ROI. It Should Raise ROIC
- From Salience to Relevance: A Synthesis for the Next Era of Brand Growth
- Costco Consulting: Why Marketing Shouldn’t Speak CFO
- What AI Teaches Us About Strategy and Brands
- AI Won’t Kill Branding. It Will Kill Lazy Marketing
- If CPG Isn’t Growing, Penetration Is Not a Strategy. It’s Maintenance
- Would You Rather Be Mentally Valuable or Mentally Available?
- The Most Important Job Nobody Owns: Translating Product Innovation into Customer Meaning
- From Workflows to Systems: Competing in the AI Systems Economy
- The Attention Economy Is Ending, The Intent Economy Is Taking Over
- The Distinctiveness vs. Relevance Debate Is a Distraction
- Perplexity AI: Brand Optimization in the Intent Economy
- Disney’s Brand Value: The Secret Profit Loop System
- Satya Nadella’s AI Strategy: 5 Warnings for Leaders
- Marketing as We Know It Was a Workaround. AI Just Solved the Original Problem and Built a New Architecture of Growth
- The Great Digital Homecoming: Why tomorrow’s winners are embracing yesterday’s wisdom
- Mastering Luxury Branding: What Sets High-End Brands Apart
- Agentic AI Tools for Data Orchestration: A Guide
- Retail Branding: A Guide to Winning Customers
- The Multiplier Effect: Brand Strategy and Innovation
- Vivaldi Group and Silverside AI Join Forces for Brand Transformation in the AI Era
- What Is Brand Awareness?
- The New Mandate: Reimagine Your Business with AI
- Forget the Journey: Win with Customer Activities
- Brand Architecture in the Age of AI: The Growth Lever Most Companies Overlook
- Vivaldi Brand Leadership: A New Era with Brash Agency
- Reinventing Brand Strategy: The Holistic Brand Model
- Why Chegg Failed: An AI Strategy Cautionary Tale
- What Was Jaguar Thinking? The Vision-First Fallacy
- 2024, Il Sole 24 Ore, About Giorgio Armani
- Your CEO Brand Strategy Is Your Business Strategy
- Voices of Vivaldi: A Q&A Session with Devin Dewar
- The Age of Artificial Intelligence is Already Here: We’re Not Keeping Up, We’re Keeping Ahead
- The Growth Gap: Why Your Strategy is Failing
- Upcoming Vivaldi Events
- Beyond Virality: Digital Strategy for Beauty Brands
- Reinventing Brand Strategy: Holistic Branding
- Dynamic Branding for an Evolving Beauty Landscape
- Leveraging AI for Growth: Rewrite Your Playbook
- The Evolution of Branding: From Signals to Systems
- Gen Z Marketing Strategies: The New Playbook for Enterprise Brands
- Top of Mind: The Ultimate Competitive Advantage
- How Vivaldi AI Creates Value Beyond the Hype
- Brand Awareness Strategy: The Enterprise Playbook for 2026
- Customer Experience Strategy — Building Competitive Advantage Through CX
- Business Model Innovation — Frameworks for Enterprise Transformation
- Organizational Change Management: A Strategic Framework for Enterprise Transformation
- Organizational Change Management — A Strategic Framework for Enterprise Transformation
- The Three Systems Every Brand Needs to Build – or Be Left Behind
- AI Strategy Consulting: Transforming Enterprise Growth
- Go-to-Market Strategy: The Definitive Framework for Market Entry
- Brand Strategy Consulting: The Complete Enterprise Guide
- Building Brands in the Digital Age
- Why Interaction Design Is Growth Design: How Intelligent Interaction Fields Solve AI’s Adoption Crisis
- Vivaldi Game: 7 Rules for Your AI Strategy
- Unveiling the Future: A New Playbook for Growth
- The Future of Employee Experience
- AI at WEF 2026: Key Insights for Business Leaders
- Your Business Growth Platform: The New Growth Engine
- Customer Value Proposition Consulting: A Blueprint
- How a Secret Campaign Grew Four Roses Bourbon
- 4 New Year’s Resolutions We Can All Get Behind
- The Economics of Generative AI: Who Really Wins?
- Meet Markus Miklis: Expert Brand Strategy Q&A
- Vivaldi Group: Unlocking AI’s Commercial Value
- Meet Michelle Tay: A New Lens on Brand Protection
- Vivaldi Peru on the 5 Keys to Business Growth
- Chris Halsall: Your Marketing Function is Obsolete
- The Vivaldi Way: A New Growth Model for Leaders
- Does Alex Marshall Live in Australia? Meet Vivaldi’s AD
- Marketing in the Metaverse: The New Growth Playbook
- 4 Ways Intellects AI is Shaping Future Learning
- How to Value Insurance Companies Beyond the Numbers
- AI in Retail – Is the Value Real or Artificial?
- Marketing in a Recession: A 7-Point Playbook
- Top Innovation Consulting Firms: A Strategic Comparison for 2026
- Brand Strategy Services: What Leaders Need
- Brand Consulting in New York: What Top Firms Offer
- Top Design Consulting Firms: Who Leads
- AI Strategy for Enterprise: From Vision to Value Creation
- Econsultancy Logo: 3 Ways Top CMOs Are Winning
- Seven Strategies to Build Your Partnership Marketing
- Building An Interaction Field In The Healthcare Industry
- Why Diversity in AI Development Is Non-Negotiable
- 3 Invisible Technology Examples That Build Brand Value
- When A Brand Isn’t Being All It Can Be
- Tracey Camilleri on Building Relational Wealth
- Working With AI: An Interview with Stanford’s Jeff Hancock
- Sonder’s Mission to Provide Active Care Services
- Reima Shakeir on Closing the Innovation Gender Gap
- Exploring ChatGPT Creative Capabilities: How Should Creatives Use It?
- Davos 2026: 5 Key Takeaways From an Insider
- Ella Washington on Making Real Progress on DEI
- AI in the Workplace: The Tipping Point Is Now
- 10 Strategic Questions to Ask Competitors
- Sandra Navidi on the Future of Work & Global Crises
- 5 Keys to a Successful Business Reinvention
- Vivaldi Awarded “Best of Consulting” By WirtschaftsWoche
- How to Find Disruption Ideas (A Stanford Expert Guide)
- AI Generated Art: A Creative Director Explains
- Q&A with Darren, WPP Designer & Creative Lead
- The Future of Hybrid Work
- Michael Monheim on the Future of Media & Tech
- How Can Businesses Succeed Despite Times of Economic Crisis?
- Beyond the Hype: Real Web3 Value Realization
- Vivaldi Crypto: The Strategic Question Is How, Not If
- What is Web3+? Your Essential Guide for 2026
- How a Metaverse Consulting Company Creates Value
- Who is Becky Bermont? Her Book Makes Our Must-Read List
- The Mandate For Sustainability in the Energy Sector
- 5 Future-Proof Energy Solutions Criteria for 2026
- Transforming Energy Providers: From Commodities to Ecosystem Platforms
- The Art of Clairvoyance: How to Predict Market Shifts
- 7 Platforms for Meaningful Interactions & Learning
- Vivaldi Group vs BCG: A New Model for Disruption
- Creating value in a world of exponential growth in connectivity
- Who is Mauricio Andujar? A Leader at Vivaldi
- The Metaverse in Education: Hype or reality?
- What’s next for 2022?
- 5 Ways to Build Meaningful Holiday Connections
- Meta AI Dumb? 6 Reasons the Rebrand is Genius
- The New Logic of Brand Customers Attraction
- Voices of Vivaldi: 2021 Summer Reading List
- Seeing Around Corners: A Q&A With Senior Partner Chris Halsall
- Humanizing the Digital World: A 2026 Guide
- Mastering Problem-Solving Techniques with Thomas Wedell-Wedellsborg
- Event Recap: Tech is Not the Answer, or Is It?
- Beth Comstock: 5 Lessons on Leading Change
- Melissa Schilling on Innovating in a Crisis
- How Brand and Culture Create Great Companies with Denise Lee Yohn
- FOCUS-BUSINESS Awards Vivaldi “Top Employer SME 2021”
- Vivaldi Lee on Post-COVID Business Reinvention
- Vivaldi Group Reviews: The Future of Remote Work
- An Interview with Danny Hest, CEO of TOGO Group
- Cracking Complexity: A Guide to Solving Big Problems
- What Recent Trends are Actually Going to Make a Difference in the Future?
- The Interaction Field Q&A Session with Forbes’ Jenny Rooney and Author Erich Joachimsthaler
- Kevin Lane Keller on the New Rules of Marketing
- Interaction Fields: Redefining Customer Engagement
- Julie Roehm on Party City’s New Strategy
- Founder Presents on the Business of Platforms & Disruption
- Exploring Interaction Fields in Strategy
- Event Recap: What Brands Can Learn from Esports
- Facebook Challenges Vine with Instagram Video
- A Discussion on Perpetual Innovation
- Vivaldi Group vs BCG: The Key to Platform Success
- Is Your Brand Ready for the Post-COVID World?
- The Importance of Interactivity in a Post-COVID World
- Using Social Currency to Build a Brand
- Get Ahead of the Game: What can brands learn from the business of Esports?
- Future Generali’s ‘Masters Speak’ session with Vivaldi Founder & CEO
- FMCG Meaning: A Strategic Guide for CPG Brands
- The Bumble Illustration: A Modern Brand Guide
- The Power of Live Interaction for Modern Brands
- Rethinking Brand Purpose Data for Shared Value
- 3 Pillars of Platform Business Model Architecture
- Platform Thinking Labs: The New Growth Engine
- The Business Interaction Model: A New Growth Logic
- How Interactive Brand Platforms Build Strong Brands
- Modern Alcohol Branding Goes Beyond the Bottle
- What Comes After the Amazon Digital Ecosystem?
- How to Calculate Gravitational Pull for Your Brand
- Webinar Recap: Are your strategic plans irrelevant today?
- What New Normal Retail Means for Your Business
- Zoe Foglizzo: 3 Ways to Boost Marketing Effectiveness
- Vivaldi Therapeutics: A New Model for Growth
- Brand Purpose Isn’t a Statement, It’s an Action
- What a time to be alive!
- How is Covid-19 changing the world of education?
- Vivaldi India: CEO Insights from The Times of India
- A Running List of Brands we Admire for their COVID-19 Action
- Hold tight the world has just accelerated…
- Don’t stop, in fact go faster, be original, be empathetic…but most of all be helpful
- 9 Vivaldi Brand Leadership Lessons for Success
- Service Revolution Definition: From Product to Experience
- Redefining your customer approach in the face of COVID-19
- How Do You Navigate A Trust Tsunami?
- Sean Summers: The CMO Behind MercadoLibre’s Growth
- Brand or performance marketing – there is no debate
- Frame of Reference Marketing: See Your Real Competitors
- 3 Pillars for Your Driving Brand Growth Strategy
- How Platforms Fuel Hospitality Brand Domination
- Business Leadership: Winning Retail Businesses in the Platform Economy
- 5 Steps to a Winning Digital Platform Strategy
- Why Your Business Needs to Shift in the Platform Economy
- Marketing Lessons from Alberto Velasco
- The 3 Key Elements of Employee Engagement for Growth
- The 4 Archetypes Defining the Future of Work
- 4 Principles for Thriving in the New Brand Era
- How a Fuglsang Company is Redefining Investment
- What is a Platform? Erich Joachimsthaler Explains
- Breaking the Kids’ Programming Paradigm, with Maggie McGuire
- Aaron Schildkrout on the Uncomfortable Truth of Growth
- Eddie Yoon: The Superconsumer Growth Strategy
- Veronika Lovett on Fintech & Digital Transformation
- Beyond BigGAN AI: Alison Biggan on Business Data
- Jaime Punishill: Why Your Community Is Your P&L
- Numaan Akram: The Mind Behind Crowd-Powered Travel
- Mayur Gupta on Spotify’s Growth & Marketing Secrets
- Tom Goodwin: Why Disruption Is a Choice, Not Fate
- 11 Industry Leaders Ready For Platformization
- Factor 04 in Platformization: Industry Position and Ecosystem Potential
- Factor 05 in Platformization: Agile Experimentation with New Technologies
- What is Social Currency? The New Engine for Brand Growth
- Factor 02 in Platformization: Value through Data & Analytics
- Factor 01 in Platformization: The “Customer Centricity PLUS” Mindset
- How do you measure the future growth potential of your business?
- The Future of Work, with Alejandro Melamed
- The Business of Texting, with Bonin Bough
- Remixing the Principles of Platform Design, with Simone Cicero
- Sangeet Paul Choudary: The New Rules of Business
- Is Vivaldi Group a Good Company? Our Team Says Yes
- The Truth About TaskRabbit’s Growth Engine
- Think Tank: Ratcheting Up Platform Businesses With ‘Superconsumers’
- Leadership Lessons: Marketing in B2B
- Are You Thinking Like A Platform Business? Assess Your Platform Readiness Score
- Three Key Insights to Developing a Platform Business Model
- Lessons from a Journey Mapping Warrior, Part III
- Why Top Leaders Rely on Brand Positioning Experts
- Integrating VoC into Journey Maps: The Ultimate Guide
- The Funnel Is Dead. Meet the Micro Customer Journey.
- What is Platform Thinking? The New Rules for Growth
- When Is Platform Thinking Right for Your Company?
- Your Brand Architecture: A System, Not a Blueprint
- Digital Transformation Strategy Never Ends
- Experts Discuss Platforms at “Press Play on Platforms” Event
- A Fresh Perspective on Customer Expectations in the Digital World
- Reimagining the Future of Bumblebee Economics
- Founder Journal: 10 Lessons on Modern Branding
- The Coca Cola Brand Promise & Its ‘One Brand’ Strategy
- The Beauty of Failure: How to Build a Winning Team
- Finding Your Customer’s Problem And Orchestrating The Buying Process
- Pianos Project for Sing for Hope
- 5 Branding Rules from Kevin Lane Keller
- Category: Books
- “The Interaction Field” Book Launch Week Recap
- Intelligent Growth With Tiffani Bova: Is Your Business Smart Enough To Grow?
- David Collis on the Future of Business Strategy
- The Inverted Firm with Geoff Parker: Platform Is The New Norm
- Inflection Point Digital Transformation: An Expert Guide
- Creating Value and Growth: The Power of the Interaction Field Model
- Brand Leadership: The Next Level of the Brand Revolution
- “Hidden in Plain Sight” – The Authoritative Book on Organic Growth
- Innovation as Usual: How to Help Your People Bring Great Ideas to Life
- Category: Events
- Why Marketing Loses the Budget Argument Before It Starts
- Peru Unlocked: From Possibility to Prosperity through “Disruptive Growth Platforms” for Shift Day 2025
- WIN NY Panel: Reinventing customer experience in the age of AI: What we know about the human mind today that we did not know yesterday
- AI Strategy That Works: Creating Value Beyond the Hype
- Aligning Corporate and Innovation Strategy: Insights from Vivaldi’s Lee Powney in Lima
- Vivaldi x Women in Innovation June Event
- Reinventing Leadership in the age of AI: A Leader’s Dilemma
- Leveraging AI as an Exponential Growth Engine
- AI as a Tool for Business Reinvention
- AI: Bigger Than Electricity or Fire?
- Four Key Takeaways from “Reinventing Business”
- Ask Vivaldi: Our New LinkedIn Live Event Series
- Unlocking Shared Value: Interaction Field Series
- Category: Live Feed
- Category: News
- What LEGO Understands About Brands That Others Don’t
- Vivaldi Group partners with Andersen Consulting to drive scalable growth and strategic innovation
- Mauricio Andujar Joins SHIFT Connect as a Panelist
- Our AI Insights Featured in El Comercio
- Vivaldi launches the “AI: Unlocking Genuine Customer Value” at Pacífico Business School
- Mauricio Andujar Joins Vivaldi to Lead Global Digital Team
- Gen Z Consumers Reshaping Our Future
- What Is Brand Vision?
- Strategic Partnerships: Crate & Barrel x Draper James
- PepsiCo Under Fire as Smaller Snackmakers Bulk Up in Healthy Organic
- The Power of Social Currency
- To Attract Gen Z, What Will Businesses Have to Do?
- Why TV Still Makes Sense for E-Commerce Brands
- Category: Podcasts
- Category: Publications
- The Brand Ecosystem: A Framework for Growth
- The AI Paradox: Why 90% of Executives Fail to See Results From AI
- Fluid Retail: Strategies in the ‘Liquid Society’
- Is your game plan a game changer?
- How to turn today’s B2B marketing challenges into growth opportunities
- Gen-Z Insights: Why It’s Time For A New Brand Strategy
- The Platformization Potential Study
- Retail Reinvention Means Long Live Brick-and-Mortar Retail
- How to Become a Platform Business
- Mastering brand architecture in a hyper-competitive digital era
- Brand Architecture: New Solutions to Old Problems
- Digital Darwinism Summit 2015: Lessons, Impressions & Takeaways
- Building Brands Without Mass Media
- The Brand Relationship Spectrum and the Key to Brand Architecture
- Business Transformation Through Social Currency
- Social Currency 2012
- The Changing CMO Role: Evolution and Revolution at Work
- Bridging the Gap between the CMO and the CIO: Roles and Ways of Collaborating in Times of Digital Darwinism
- The Changing Role of the CMO
- Category: Speaking