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Work
- From Product-Centric to Purpose-Driven: Finding Focus For A NeoBank
- McGraw Hill's Digital Transformation Journey
- Birkenstock's Remarkable Brand Transformation
- Creating a Customer-First Culture at American Express
- CapIntel: Transforming Wealth Management with Vivaldi's Customer-Centric Approach
- Pioneering Patient-Centric Healthcare Solutions
- Transforming Work Culture at Bayernwerk
- Ensuring Sustainable Growth For A Global Energy Provider
- Brewing Innovation: Making Big Splash Beyond Light Beer
- Retail Redefined: Creating A Mobile Customer Experience To Rival Apple
- Transforming Landsec's Real Estate into A Lifestyle Brand
- Teradata's Growth Attributed to The Power of Customer Centricity
- Driving Success Through Integration: Journey to a GTM Approach
- Coca-Cola's Consumer Connection Revolution
- Transforming Brand Identity: A Journey of Innovation, Sustainability, and Excellence
- Pfizer's Digital Leap for Enhanced Healthcare
- Engaging New Customer Segments: Creating Value For A New Target Market
- Schweppes' Successful Rebrand Journey
- Renault's Successful British Brand Comeback
- Western Union's Leap to Digital Dominance
- Inventing VocaLink’s Innovative Brand Architecture
- Driving Authenticity: Helping Dacia Unleash Its Unconventional Spirit
- Shaping Tchibo’s Future through Customer Engagement
- TEND's Approach to Leading The Blockchain Investment Revolution
- From Pipeline To Platform: Valet Living's Path to Exponential Growth
- Scout24’s Digital Transformation Journey
- Elevating Ambitions: Schindler's Global Value Proposition
- Remarkable Brand Transformation of Ruth’s Chris Steak House
- Rally's Platform Ecosystem Transformation
- Revitalizing the Brand Identity of a Paint Manufacturer
- Octapharma’s Human-Centric Brand Revolution
- Innovation Management: Revitalizing O2's Brand for Exponential Growth
- Mastering Buitoni's Brand Refresh
- A New Chapter in Medical Education with NEJM Group
- Migros’s Brand Repositioning for Future Success
- NEJM’s Transition From Medical Journal to Platform
- Lufthansa's Branding Transformation for Growth
- KWS's Growth Through Digital Strategy
- Empowering Hyundai and Kia through Brand Revamp
- From Vision to Triumph: How We Drove A Car With The Power Of Our Minds
- Mastering LEGO's Brand Identity and Global Engagement
- Revolutionizing the Ride: How We De-Mystified The In-Car Tour
- Transforming Transport Complaints: Hendrick's Most Successful Campaign
- Country Branding: A Marketing Campaign, Made From Scratch
- Crafting Generali's Effective Marketing Strategy
- Growth Journey: Positioning DIRECTV’s Future-Driven Brand Strategy
- Platform Revolution: Discovering A Platform Hidden In Plain Sight
- Deutsche Telekom's Rise to Telecom Brand Supremacy
- Brand Transformation: Digging Up Market Expansion Ideas For Pet Treats
- Leveraging Boeing's Brand Identity for Success
- Sparking Urban Gardening with Scott's Black Magic
- Revamping Allianz's Brand with Sitcom Style
- Innovative Growth: Spicing Up The Product Innovation Process
- Disney's Marketing Triumph: How We Made Mums Dream Big Again
- Vitality's Innovative Digital Strategy
- Transforming SLH through Insight-Driven Strategy
- Lay's Secrets to Snack Market Success
- Internal Branding Triumph: Investing In A Bank’s Internal Branding
- Unleashing Hyundai's Optimism Through Colour
- Growth Strategy: Rewriting The Recipe For Growth At Welbilt
- Marketing Mix: Refining Swarovski’s Brand Management System
- Accelerating Growth: How We Reviewed A Car From A High-Speed Couch
- Marketing Magic: How We Used Sentient Cucumbers To Drive Gin Sales
- Sonic Symphony: How We Levitated Whisky With Sound
- Embracing Uniqueness: How We Used Trolling To Launch The Hyundai Kona
People
- Erich Joachimsthaler, Ph.D.
- Tracy Huser
- Darren Richardson
- Markus Zinnbauer, Ph.D.
- Lee Powney
- Björn Sander
- Anne Olderog
- Richard Rolka
- Larry Lucas
- Chris Halsall
- David Collis
- Kevin Lane Keller
- Jane Hovey
- Ben Kuenzle
- John Adie
- Christian Wank
- Mauricio Andujar
- Luis Gérardin
- Michael Monheim
- Devin Dewar
- Jennifer Hoppe
- Alberto Velasco
- Stefan Kluß
- Andrew Powell
- Chloe Monson
- Okan Tustas
- Emilia Løie-Andersen
- Thayane Vitola Rohn
- David Aaker, Ph.D.
- Ben Carroll
- Jana Justa
- Alexander Schulze
- Michelle Tay
- Tori O'Connor
- Ana Roman
- Alex Marshall
- Inga Folta
- Jake Varrone
- Federico Riegé
Posts by category
- Category: Blog
- The Real Winners of Generative AI Will be Consumers
- Voices of Vivaldi: Meet Michelle Tay
- Fluid Retail: Strategies in the ‘Liquid Society’
- Cultivating an Innovation Ecosystem to Drive Business Growth
- “You Don’t Have to Outrun the Bear” | Thoughts on Marketing Reinvention
- Embracing Reinvention: The Vivaldi Way
- Meet Alex Marshall: A Glimpse into the Life of Vivaldi’s London-Based Account Director
- Will AI Make Learning More Intelligent?
- How Insurance Companies Can Transform Value Creation
- AI in Retail – Is the Value Real or Artificial?
- Marketing Advantage in a Downturn: To Recession or Not to Recession?
- Revolutionizing CMO Best Practices for the Future
- Seven Strategies to Build Your Partnership Marketing
- Building An Interaction Field In The Healthcare Industry
- Enhancing AI: Why New Technology Must Include Diversity
- Invisible Technology That Creates Consumer Magic
- When A Brand Isn’t Being All It Can Be
- Today’s Challenge to Build “Relational Wealth” with Tracey Camilleri
- Working With AI: An Interview with Stanford’s Jeff Hancock
- Sonder’s Mission to Provide Active Care Services
- Innovating the Innovation Space with Dr. Reima Shakeir
- How Should Creatives Use ChatGPT?
- Digitization and Cooperation: Takeaways from Davos 2023
- Ella F. Washington On Building Stronger Workplace Cultures
- The End of the Beginning for AI in the Workplace
- 10 Essential Questions Businesses Must Ask to Stay Competitive in 2023
- Sandra Navidi on what we might expect from Davos 2023
- Building A Business Reinvention Mindset
- Vivaldi Awarded “Best of Consulting” By WirtschaftsWoche
- Generating Ideas & Proactive Disruption Drives Business Success
- Disrupting Design: How Emerging AI Tools Are Changing Creativity
- Inventing Creative Solutions with Darren Richardson
- The Future of Hybrid Work
- Exploring the Evolving Future of Media with Michael Monheim
- How Can Businesses Succeed Despite Times of Economic Crisis?
- The Metaverse Meets the Interaction Field Meets Web3
- Financial Services: Why the consumer should lead your crypto strategy
- Making the Metaverse Work for the Rest of Us: Part I
- Making a Better Metaverse
- Vivaldi’s Success Secrets: Insights, Skills, and Books
- The Mandate For Sustainability in the Energy Sector
- How energy companies can future-proof their businesses
- Transforming Energy Providers: From Commodities to Ecosystem Platforms
- The Art Of Commercial Clairvoyance
- The Interaction Field Opportunity In Education, Part II
- The Interaction Field Opportunity in Education, Part I
- Creating value in a world of exponential growth in connectivity
- Vivaldi’s Mauricio Andujar on Brand Challenges Today
- The Metaverse in Education: Hype or reality?
- What’s next for 2022?
- Let’s make holiday interactions speak louder than words.
- What if the Facebook rebranding isn’t so dumb after all?
- Transforming Brand Engagement with Gravitational Pull
- Voices of Vivaldi: 2021 Summer Reading List
- Seeing Around Corners: A Q&A With Senior Partner Chris Halsall
- Humanizing the Digital Age, with Rishad Tobaccowala
- Mastering Problem-Solving Techniques with Thomas Wedell-Wedellsborg
- Event Recap: Tech is Not the Answer, or Is It?
- Beth Comstock on Leading with Imagination in Uncertain Times
- Melissa Schilling on Breakthrough Business Innovation
- How Brand and Culture Create Great Companies with Denise Lee Yohn
- FOCUS-BUSINESS Awards Vivaldi “Top Employer SME 2021”
- The Rigorous Discipline of Innovation: A Q&A with Senior Partner Lee Powney
- Redefining Productivity in the Remote Era with Bruce Daisley
- On the Road to a New Perspective with Danny Hest
- Cracking Complexity with David Komlos: It’s a Snap
- What Recent Trends are Actually Going to Make a Difference in the Future?
- The Interaction Field Q&A Session with Forbes’ Jenny Rooney and Author Erich Joachimsthaler
- “The Interaction Field” Book Launch Week Recap
- Intelligent Growth With Tiffani Bova: Is Your Business Smart Enough To Grow?
- Bringing Strategy Back To Life with Dr. David Collis
- The Inverted Firm with Geoff Parker: Platform Is The New Norm
- Spotting Inflection Points to Master Business Pivot
- Customers & Communities First: The New Drivers of Marketing with Dartmouth College’s Kevin Lane Keller
- Interaction Fields: Redefining Customer Engagement
- “Thriving, Not Surviving”: Retail Transformation in Challenging Times with Party City’s Julie Roehm
- Founder Presents on the Business of Platforms & Disruption
- Exploring Interaction Fields in Strategy
- Event Recap: What Brands Can Learn from Esports
- Facebook Challenges Vine with Instagram Video
- A Discussion on Perpetual Innovation
- Value Creation in Platform Business Interactions
- Is Your Brand Ready for the Post-COVID World?
- The Importance of Interactivity in a Post-COVID World
- Using Social Currency to Build a Brand
- Get Ahead of the Game: What can brands learn from the business of Esports?
- Future Generali’s ‘Masters Speak’ session with Vivaldi Founder & CEO
- Overcoming the Challenges Facing Consumer Packaged Goods Brands
- Are You Ready To Discover Your Interaction Field?
- We All Live in an Interaction Field
- The Brand Purpose Crisis
- How to Design a Platform Business
- What is Platform Thinking?
- How to Recognize an Interaction Field Business Model
- How to Build Strong Brands in a Platform World?
- Innovative Branding for Alcoholic Beverages
- Shared Value not Shareholder Value – Platforms and Digital Ecosystems Need to Grow Up
- How to Create Gravitational Pull, Part 1
- Webinar Recap: Are your strategic plans irrelevant today?
- Will the ‘New Normal’ Become Normal?
- Three ways to increase marketing effectiveness in challenging times
- Healthcare Brands Exemplifying Platform Thinking amidst the COVID-19 Pandemic
- How a strong purpose can steer your brand through this time of crisis
- What a time to be alive!
- How is Covid-19 changing the world of education?
- Times of India’s Star FLOW with Vivaldi Founder & CEO
- A Running List of Brands we Admire for their COVID-19 Action
- Hold tight the world has just accelerated…
- Don’t stop, in fact go faster, be original, be empathetic…but most of all be helpful
- Lessons in Brand Leadership: Brand-Building Key Steps
- Revolution or evolution in Financial Services? Whichever you choose, things have to change
- Redefining your customer approach in the face of COVID-19
- Why Brands Are Failing To Measure Influencer Activity And What To Do About It
- Critic’s Couch: 5 Things I Learned From Strapping Our Star To A High Speed Sofa
- Why Do You Do What You Do?
- Advertising Is Viewing Culture Through Spreadsheets
- Is the Super Bowl Really the Route to Take?
- How Do You Navigate A Trust Tsunami?
- How To Invite A Millennial For A Drink
- How To Create Inclusivity In An Exclusive Market
- On How MercadoLibre Impacts Consumer Behavior, with Sean Summers
- Brand or performance marketing – there is no debate
- Things Our Agency Dog Taught Me About Being Productive & Happy In The Workplace
- The Future Looks Complicated For Utilities – Can Social Be The Saviour?
- Season’s Greetings from Vivaldi
- Vivaldi Awarded “Best of Consulting” in the category Marketing & Organization
- Exploring the Priceless Moments of an Iconic Brand Transformation, with Raja Rajamannar
- Four Principles for Building Strong Brands
- Sustainability: An Asset to Brands if Done Right
- Brand Positioning Fundamentals: Frame of Reference
- On Driving Brand Growth, with Pierre-Laurent Baudey
- Business Leadership: Food & Beverage Brands in the Platform Economy
- Business Leadership: Top Personal Care Brands in the Platform Economy
- Halfords’ Journey Towards Cycling Brand Domination
- Business Leadership: Winning Retail Businesses in the Platform Economy
- Business Leadership: Winning Healthcare Brands in the Platform Economy
- 5 Steps to Developing a Digital Platform Strategy
- Why Your Business Needs to Shift in the Platform Economy
- Lessons on Marketing Transformation, with Alberto Velasco and Luis Gérardin
- The 3 Key Imperatives of Employee Engagement
- Take a Deep Dive into the Future of Work
- Embracing a New Paradigm for Growth – NYC Event Recap
- Embracing Change in the CPG Industry, with JP Kuelwhein (Part II)
- Embracing Change in the CPG Industry, with JP Kuelwhein (Part I)
- It’s a New Era of Brand Building
- Investing in a Sustainable Future, with Emil Stigsgaard Fuglsang
- The Business of Platforms, with Erich Joachimsthaler
- Breaking the Kids’ Programming Paradigm, with Maggie McGuire
- Nurturing the Entrepreneurial Spirit, with Aaron Schildkrout
- Superpowers of Superconsumers, with Eddie Yoon
- Investing in Intrapreneurship, with Veronika Lovett
- Reaching Game-Changing Connectivity, with SAP’s Alison Biggan
- Recasting Your Business Lens, with Jaime Punishill
- Fueling a Platform with Crowd Power, with Numaan Akram
- Curating Spotify’s Playlist for Success, with Mayur Gupta
- Developing a New Disruption Theory, with Tom Goodwin
- 11 Industry Leaders Ready For Platformization
- Factor 04 in Platformization: Industry Position and Ecosystem Potential
- Factor 05 in Platformization: Agile Experimentation with New Technologies
- Factor 03 in Platformization: Social Currency
- Factor 02 in Platformization: Value through Data & Analytics
- Factor 01 in Platformization: The “Customer Centricity PLUS” Mindset
- How do you measure the future growth potential of your business?
- The New Model for Building Brands
- Connecting on Impact, with Andrew Roberts and Stephen Firth
- The Future of Work, with Alejandro Melamed
- The Business of Texting, with Bonin Bough
- Remixing the Principles of Platform Design, with Simone Cicero
- Foreseeing the Future of Platform Thinking, with Sangeet Paul Choudary
- Vivaldi awarded “Best Employer” for the second year in a row
- Unlocking Growth with TaskRabbit’s Innovative Approach
- Q&A: 3 Perspectives on Vivaldi’s Acquisition of Gravity Thinking
- Join us in welcoming Gravity Thinking to team Vivaldi!
- What’s Next for Stadium Goods?
- Innovating Bugatti’s Brand
- Best of Consulting 2018: Vivaldi Awarded by WirtschaftsWoche’s Expert Jury
- Evolving as an Entrepreneur with Erich Joachimsthaler
- Vault Names Vivaldi as a Top Consulting Firm
- The 5G Opportunity: Exponential Change On The Horizon
- The Platform Opportunity: Our key takeaways from meeting with 150+ Decision-Makers
- This Week in Business and Brands: Platform Prosperity, Billion-Dollar Babies, and More
- This Week in Business and Brands: Comfy Couch Comebacks, Compelling Communication, and More
- This Week in Business and Brands: Front-Page Fixes, Pliable Planning, and More
- This Week in Business and Brands: Bezos’s Big Bets, Disney’s Design Delight, and More
- This Week in Business and Brands: Pup Park Pop-Ups, Mega-Money Metrics, and More
- This Week in Business and Brands: Ice Cream Identity, Reimagining Retail, and More
- Think Tank: Ratcheting Up Platform Businesses With ‘Superconsumers’
- This Week in Business and Brands: Millennial Money, Netflix’s New Way Forward, and More
- This Week in Business and Brands: Rideshare Regulation, Studying Science Startups, and More
- This Week in Business and Brands: MoviePass Missteps, Data Dexterity, and More
- This Week in Business and Brands: Secrets to Success, Info-Tech Intensity, and More
- This Week in Business and Brands: Cash or Credit, Humanizing Data, and More
- This Week in Business and Brands: WeWork Wonder, China’s Tech Thrust, and More
- This Week in Business and Brands: Lessons from Levi’s, Bike-Share Battles, and More
- This Week in Business and Brands: Pharma Fanfare, Fan-Fueled Fashion, and More
- Leadership Lessons: Marketing in B2B
- This Week in Business and Brands: Influencer Impact, Beyond the Burger Biz, and More
- Voices of Vivaldi: Summer Reading List
- Are You Thinking Like A Platform Business? Assess Your Platform Readiness Score
- This Week in Business and Brands: World Cup Wins, Immaculate Mapping, and More
- This Week in Business and Brands: Coding Concerns, Holistic Homeware, and More
- This Week in Business and Brands: Mobile Momentum, Futuristic Fertility, and More
- Platform Business Models: After-Work Roundtable Series
- This Week in Business & Brands: Sowing Seeds, Reaping Rewards, and More
- This Week in Business & Brands: Hollywood Endings, Merger Math, and More
- This Week in Business and Brands: All About AI, Alexa in the Abode, and More
- This Week in Business & Brands: Mergers in Mobile, Marketing Mindfulness, and More
- This Week in Business and Brands: Spotify’s Sound Strategy, Organizations Optimization, and More
- This Week in Business and Brands: Marathon Marketing, Amazon’s Ambitions, and More
- Three Key Insights to Developing a Platform Business Model
- This Week in Business and Brands: Scents of Success, Boardroom Bravery, and More
- This Week in Business and Brands: Subscription Success, Photographic Philanthropy, and More
- This Week in Business and Brands: Automotive Augmentation, Decentralized Design, and More
- Lessons from a Journey Mapping Warrior, Part III
- This Week in Business and Brands: Feedback Frenzy, Commuting in the Clouds, and More
- Sparking Innovation in Chicago with Barry Calpino
- Voices of Vivaldi: Positioning Pitfalls
- The Best Way to Use Journey Mapping, Part II
- Tom Ajello: Leading Creative Power at Vivaldi
- This Week in Business and Brands: Conquering Complexity, Digital Diners, and More
- This Week in Business and Brands: 5G’s Speed Bumps, Boozy Breakthroughs, and More
- The Ultimate Guide to Customer Journey Mapping, Part I
- This Week in Business and Brands: Salvaging Slip-Ups, Leveraging Lace-Ups, and More
- This Week in Business and Brands: Old Tricks for New Dogs, Fashionable Transparency, and More
- Meet Vivaldi’s Newest Partner: Pete Killian
- This Week in Business and Brands: Ethics in Enterprises, Identity Insecurity, and More
- This Week in Business and Brands: Portentous Plunges, Exponential Elevation, and More
- This Week in Business & Brands: Soaring with Service, Paving Driverless Roads, and More
- Brand Strategy: How GAFA Gains Their Ground
- This Week in Business and Brands: Check-out Changes, a Surplus of Solutions, and More
- This Week in Business and Brands: Bits, Bubbles, and More
- This Week in Business and Brands: Pausing for Power, Merging for Might, and More
- Erich Joachimsthaler on Growth Strategy for Startups
- This Week in Business and Brands: Resolutions, Revenues, Reps, and More
- This Week in Business & Brands: Turning the Hourglass to 2018, Success Wears Sneakers, and More
- Happy Holidays: Press play for a special holiday treat!
- This Week in Business and Brands: A Nuisance for Netflix, Personalize with Power, and More
- Vivaldi wins “Best Employer” for 2018
- How to Build Your Platform, Brick by Brick–Highlights from Vivaldi’s Platform Workshop
- This Week in Business and Brands: Yearly Checkups, Predictions & Prognoses, and More
- Expert Jury from WirtschaftsWoche Awards Vivaldi “Best of Consulting”
- This Week in Business and Brands: Executive Eye Exams, Robotic Relations, and More
- This Week in Business and Brands: Black Friday Boons, Rocketing to Success, and More
- This Week in Business and Brands: Banking Billions, Bonding Builders, and More
- This Week in Business and Brands: Swan Song for Screens, Sticking the Strategy, and More
- This Week in Business and Brands: Effervescent Engagement, Runway Rental Risks, and More
- Melissa Andresko on Transforming Lutron’s Brand Image
- Retail Strategy: It’s an Amazon World and We’re All Just Living In It – Or Are We?
- This Week in Business and Brands: Toddler Tactics, Boomer Boons, and More
- This Week in Business and Brands: A Nobel for Nudges, Data’s Dos and Don’ts, and More
- This Week in Business and Brands: 93-Year-Old Startups, Betting Big on the Small Screen, and More
- This Week in Business and Brands: Swedish Strategy, English Engineering, and More
- When Is A Platform Business Model Right For You and Your Company?
- Erich Joachimsthaler Inducted as Fellow of Prestigious ISBM
- Patients and Platforms: How Philips is Evolving Healthcare
- This Week in Business and Brands: The Human Touch, Earning from Errors, and More
- How will this toy story end?
- This Week in Business and Brands: Reimagine Retail, Iterate to Innovate, and More
- This Week in Business and Brands: Catching Waves, Clues to Customer-Centricity, and More
- This Week in Business and Brands: Brand Empires, Command Centers, and More
- When Is Platform Thinking Right For You and Your Company?
- This Week in Business and Brands: Bonding for Battle, Banking on Beauty, and More
- This Week in Business and Brands: Organic Growth Spurts, Looking Back to Move Forward, and More
- This Week in Business and Brands: Culture & Currency, Saving (A.I.’s) Face, and More
- This Week in Business and Brands: Robotic Revamps, Forceful Fans, and More
- This Week in Business and Brands: Tasty Tactics, Scrumptious Strategy, and More
- This Week in Business and Brands: The Settlers of Silicon, Exploring New Territory, and More
- Too many cooks in the kitchen? Amazon takes a slice of Blue Apron’s pie
- This Week in Business and Brands: Disappearing Acts, Chopping Blocks, and More
- This Week in Business and Brands: Firing on no Cylinders, Running on Digital, and More
- If You Want Real Relationships With Your Customers, Start Being a Better Partner
- This Week in Business and Brands: Customer-Centric Currency, Selfies & Sponsors, and More
- This Week in Business and Brands: Driving Toward Demise, Panning for Purpose, and More
- This Week in Business and Brands: Burger Barons, Muscle Mavens, and More
- Five Steps to a Modern Brand Architecture Strategy
- Ignore the Competition: How to Win with a Disruptive Business Model
- Q&A with McGraw-Hill’s Liz Austin On Brand Architecture Frameworks
- The Modern Revival of Brand Architecture
- This Week in Business and Brands: The Devil wears J.Crew, New Ways to Say ‘Hey Siri,’ and more
- This Week in Business and Brands: Trading in Trends, Shutdowns & Pop Ups, and More
- This Week in Business and Brands: Banking on Millennials, B2B Travel Buddies, and More
- Digital Transformation Strategy Never Ends
- This Week in Business and Brands: First-Class Culture, Captains of Industry, and More
- This Week in Business and Brands: Transformational Relationships, Fidget Toys, and More
- Experts Discuss Platforms at “Press Play on Platforms” Event
- This Week in Business and Brands: Prep for Pain, Checking and Balances, and More
- This Week in Business and Brands: Love Letters, Less-Human Learning, and More
- The Platform Business Strategy is the Future for Brands
- This Week in Business and Brands: Customer Connections, Monster Mashups and More
- This Week in Business and Brands: Too Much Love, Going Natural, and More
- This Week in Business and Brands: The British Anti-Invasion, Daily Deal Downfalls, and More
- This Week in Business and Brands: Sowing Seeds, Stylish Sneaks, and More
- This Week in Business and Brands: SXSWho?, Medical Makeovers, and More
- Answer Two Questions and We’ll Tell You How to Speed Up Change Within Your Organization
- Why Cultural Transformation is Key To Your Business
- Industry Experts On Brand Disruption and Its Impact
- For Marie Chan, Great Strategy Begins With Great People And Employer Branding
- This Week in Business and Brands: Women Working Wonders, Female Founders and More
- This Week in Business and Brands: Morning Bells, Pillow Fights, and More
- This Week in Business and Brands: The Lies of Likes, The Fall of Malls, and More
- This Week in Business and Brands: Coding and Candy, Currents and Currency, and More
- This Week in Business and Brands: Customer Love, Racing Hearts, and More
- This Week in Business and Brands: Tech Touchdowns, Power Plays, and More
- Meet Vivaldi’s New Partner Marie Chan
- This Week in Business and Brands: Social Scrutiny, Champions of Breakfast, and More
- This Week in Business and Brands: Pursuing Stretch Goals, Keeping It Real, and More
- This Week in Business & Brands: Old Dogs’ New Tricks, Swigging Strategy, and More
- This Week in Business and Brands: Sailing into the Future, Doom vs. Delight, and More
- A New Year, A New Chapter
- Still Looking for the Perfect Gift?
- Our Latest (Holiday) Chapter
- Perfect Gift #6: For the Sharer
- Perfect Gift #5: For the Showboat
- Perfect Gift #4: For the Lifehacker
- Perfect Gift #3: For the Challenger
- Perfect Gift #2: For the Self-Improver
- Perfect Gift #1: For the Giver
- This Week in Business and Brands: The “People Business,” The Best of Both Worlds, and More
- This Week in Business and Brands: The Secret Sauce, Startup Stats, and More
- The Social Currency Impact on Branding
- A Fresh Perspective on Customer Expectations in the Digital World
- This Week in Business and Brands: Future Forecasts, Digital Discovery, and More
- This Week in Business and Brands: Overturning the Desk(tops), AI Colleagues, and More
- This Week in Business and Brands: Flowers, Freight, Films and More
- This Week in Business and Brands: Risk, Rock, Rollbacks and More
- This Week in Business and Brands: Whimpering Tweets, Making McMoments, and More
- This Week in Business and Brands: Post(s) Office, Screen-Grabbing, and More
- Putting the Connected Consumer at the Center of Brand Transformation
- Social Currency, Unlocking Growth, and More This Week at Vivaldi
- Erfolgsfaktor Kundenzentrierung: Q&A mit Senior Partner Roland Bernhard
- This Week in Business and Brands: Crowd Control, Supersizing Success, and More
- Reimagining the Future of Bumblebee Economics
- The Need for Customer Centric Organizations: Q&A with Senior Partner Roland Bernhard
- This Week in Business and Brands: Back to School, Back to Basics, and More
- This Week in Business & Brands: Pop the Hood, Lighten the Load, and Take Flight
- Our Own Brand New Chapter: Introducing Vivaldi’s Fresh Look
- This Week in Business and Brands: Promises, Pitfalls, Produce, and More
- This Week in Business and Brands: The Sport of (No) Sponsorship, Handling Hurdles, and More
- This Week in Business and Brands: Olympic Opportunity, Copycat Credit, and More
- This Week in Business & Brands: Meals of Deals, Laissez-Faire for Luxe, and More
- The Inside Scoop – Weekly Brands & Business Newsletter
- This Week in Business and Brands: Bigger, Faster…Cuter?
- This Week in Business and Brands: Pokémarketing, Food Fights, and More
- Big (Data) Love, Digital Disorders, and More This Week in Business & Brands
- This Week in Business and Brands: Demands and Dads, Innovate or Evaporate, and More
- Vivaldi & CMB’s Social Currency Webinar On Brand Strategy Companies
- This Week in Business and Brands: The (Social) Medium is the Message, Branding Bran, and More
- This Week in Business and Brands: Paring Down to Beef Up, Strategy From a Selfie, and More
- Is This the End of Branding as We Know It?
- Can’t Buy Me (Brand) Love
- This Week in Business & Brands: Dictating the Future, Tapping into Texters, and More
- Vivaldi Goes Düsseldorf
- Thinking of Taking Time Off?
- This Week in Business and Brands: The Revolution Will Not Be Televised, a Sticky Skirmish, and More
- This Week in Business & Brands: Surprising Headlines, the Science of Binge-Watching, and More
- Celebrating “Sechseläuten” in Zürich
- This Week in Business & Brands: Scheming and Streaming, Start-Ups and Strongholds, and More
- Brand Innovation: The Pursuit of Speed, Scale, and Scope
- This Week in Business & Brands: Revolutions, Wheel-Spinning, and More
- Brand New World Preview: Meet Ashley Wolf Berman, Birchbox’s VP of Cross-Channel Marketing
- An Exclusive Chat with Chobani’s VP
- This Week in Business & Brands: Gloom vs. Boom, Slow Growth or No Growth, and More
- This Week in Business & Brands: Bloom or Bust, Seeds of Success, and More
- Marketing & Innovation: Key Entrepreneurial Success Factors
- Senior Partner Marc Scherer on Strategic Brand Management
- Awakening the Force of IoT at SXSW
- Designing a Marketing Organization for the Digital Age
- Supporting a Connected Community Through Scholarship with the Hord Foundation
- Breaking Boundaries and Trends
- This Week in Business & Brands: Method vs. Madness, Mission vs. Motivation, and More
- This Week in Business and Brands: Forecasting, Bubble-Busting, and More
- This Week in Business and Brands: Banking on Innovation, Shrinking to Grow, and More
- This Week in Business and Brands : Ch-Ch-Ch-Ch-Changes
- This Week in Business & Brands: Venture Backing, Meat Packing, and More
- A Very Merry Marketing Tale
- This Week in Business and Brands: Digital Disruption, Brand De-Valuation, and Getting Decorative
- This Week in Business & Brands: VR Packs a Punch, Rocketing into 2016, and More
- This Week in Business and Brands: Seeing Ahead, Global Domination, and Star Wars
- Performance Orientation is the Biggest Challenge Facing Businesses Today
- This Week in Business & Brands: Counting Billions on Singles Day, Finding the New Beauty Consumer Hidden in Plain Sight, and More
- Understanding Branding in the Hospitality Industry
- This Week in Business and Brands: Rise of the Machines, Lessons in Adaptation, and Questioning the Human Element
- This Week in Business & Brands: Ghosts of Business Past, The Living Dead, and Fresh from Frankenstein’s Lab
- This Week in Business and Brands: Oprah’s Monday Fortune, Tech Forecasts, and More
- Who’s Leading Digital Transformation?
- Bridging the Gap between the CMO and the CIO: Roles and Ways of Collaborating in Times of Digital Darwinism
- The Branding Journal’s 10 Questions for our Founder & CEO
- Luxury Branding in a New Brand World
- Micro-Moment Marketing: New Ways of Building Strong Brands
- The Flight of the Bumble Bee: Marketing in the Age of Micro-Moments
- To Develop a Strong Brand, First Develop Brand Equity
- Success Wears Sneakers Preview: Meet Andrew Lin, Caviar’s Creative Lead
- “Success Wears Sneakers” Event Offers Startup Success Stories
- Bringing Brand-Building Closer to the Core of the Business
- Success Wears Sneakers Preview: Meet Chris Paul, Squarespace VP, Media & Acquisition
- Success Wears Sneakers Preview: Meet Marie Cosnard, Happn’s Head of Media Relations
- Success Wears Sneakers Preview: Meet Liz Wald, Indiegogo’s VP of Media and Technology
- Success Wears Sneakers Preview: Meet MaryAnn Bekkedahl, Keep’s Co-Founder & President
- Coca-Cola and the Shift to the “Branded House”: Should Other Marketers Consider a Similar Move?
- Exploring Outdated Marketing Concepts
- Stranger than Fiction: A Mad, Mad, Mad, Mad World even Don Draper Couldn’t have Imagined
- Success Wears Sneakers: Why Big Brands Should Take Notes from Bold Startups
- San Francisco Meets Zürich
- Did Apple Do it Again?
- Digital Darwinism, or How to Win With Today’s Consumer
- Four Lessons for All Retailers in Target’s Failure in Canada
- The Year Ahead for Brands & Businesses: Top 15 Trend Reports for 2015
- 2015: A New Era in How Brands Improve the Lives of Their Customers
- Here’s to Listening Louder in 2015
- The Beauty of Failure
- Seven Must-Reads of 2014
- Vivaldi Partners and Bayernwerk Presented with 2014 Queb Award
- How The Always-On Consumer Changes the Role of the CMO
- Don’t Believe Everything You Hear About Millennial Consumers
- Customer Relationships in the Age of Digital Darwinism
- When Big Data Becomes Smart Data: Darwinism in Multi-Channel Marketing
- What Brands Need to Know about Digital Strategy
- Finding Your Customer’s Problem And Orchestrating The Buying Process
- Disruption in the Insurance Sector: Digitalization at Allianz
- Maggie Fox of SAP on The New Marketing Technologists
- The New Role for CMOs and Marketers
- Announcing Our Latest Publication: “The Changing Role of the CMO”
- Building Brands in the Digital Age
- What Happens When…?
- 3 Ways to Harness the Human Narrative to Drive Step-Change Growth
- Launching the Always-On Consumer Report
- Last Week at the Vivaldi Digital Darwinism Summit
- Partnering with Harvard Business Review for DDS14
- Studying the CMO’s Role in Today’s Digital World
- Pianos Project for Sing for Hope
- 5 Golden Rules of Branding
- Is Your Company Listening to Social Media Chatter For All the Wrong Reasons?
- The Five Golden Rules of Branding
- A taste of our work for Foods from Chile
- Brands and Social Networks: A Flash Survey
- The True Test for Super Bowl Ads (No, It’s Not Just YouTube Views)
- The Third Way in Marketing
- Category: Books
- Creating Value and Growth: The Power of the Interaction Field Model
- Brand Leadership: The Next Level of the Brand Revolution
- “Hidden in Plain Sight” – The Authoritative Book on Organic Growth
- Innovation as Usual: How to Help Your People Bring Great Ideas to Life
- Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small
- Developing Business Strategies, 6th Edition
- Corporate Strategy: A Resource Based Approach
- Managing Brand Equity: Capitalizing on the Value of a Brand Name
- Mission Critical Leadership
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity
- Building Strong Brands
- Branding and Brand Equity
- Marketing Management (15th Edition)
- Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
- Agile Marketing
- Category: Events
- AI: Bigger Than Electricity or Fire?
- Four Key Takeaways from “Reinventing Business”
- Ask Vivaldi: Our New LinkedIn Live Event Series
- Unlocking Shared Value: Interaction Field Series
- Vivaldi CEO to Present on Fifteen Seconds Festival’s Growth Stage
- Vivaldi Founder & CEO to Deliver Keynote Address at IAA Conference
- Elevate Tech Fest | Digital Transformation Track
- CX Design and Empathy for Customer Experience
- Leverage Platforms for Competitive Edge
- NYAMA x Vivaldi: Putting the Focus Back on Consumers
- Brand New World: The Speed, Scale, and Scope for Winning the USA
- Customer Connection & IoT: SXSW’s Takeaways
- Category: General
- Category: News
- Mauricio Andujar Joins Vivaldi to Lead Global Digital Team
- Why DTCs Need a Diverse Marketing Strategy this Holiday
- Amazon Rebrands Its Middle Eastern Marketplace Souq
- Will Netflix Ever Run Ads?
- Gen Z Consumers Reshaping Our Future
- Nike Makes Bolder Investment In Women’s Category
- Tread by Everlane Brings Sustainability into Fashion
- Will Marriott’s Brand Loyalty Program Revamp Be Successful?
- J.Crew Flounders While Madewell Thrives, What Will Become Of This Duo?
- Amazon-JPM-Berkshire Hathaway Troika Has a Name: Haven
- Vivaldi Expands Further in Latin America with New Partners in Buenos Aires, Argentina
- Could the Oscars Ever Ditch ABC and Flee to Netflix?
- How to Leapfrog Amazon in Food
- Is Netflix Nearing Its Peak in the Streaming Wars?
- From Shinola to West Elm, retailers find hotels make great stores
- Pink and Blue are Out as Consumer Preferences Shift to Gender-Neutral Toys
- How Sweetgreen Got to $1 Billion
- Starbucks Plans Social Payment and Mobile Delivery in Japan
- How Food and Beverage Companies Score Celebrity Investments
- WIN Spotlight: Agathe Blanchon-Ehrsam
- CVS Pilots CarePass Membership Program in Boston
- How Home Depot is Driving People Back Into Its Stores
- Walmart’s Marketplace Could Soon Have One Big Advantage Over Amazon
- Nikki Beach Wants to Remake Itself as a Chill Resort Brand
- Beyonce, Katy Perry and 7 Other Celebs Join Oprah in Food Industry Investments
- Lidl US, 1 Year In: What Happened and What’s to Come?
- IHOP, or if you prefer, IHOb, bets big on name-change burger stunt
- Pivot to traditional: Direct-to-consumer brands sour on Facebook ads
- How to Fix MoviePass
- Unspoken Expectations: How Brands Can Read Gen Z Minds
- Millennials continue to be in vanguard of industry trends
- What Is Brand Vision?
- Strategic Partnerships: Crate & Barrel x Draper James
- Amazon earnings: 100 million members could be the company’s Prime number
- Opportunities in Club Store Packaging
- Jet and Walmart, a tale of two marketplaces
- 3 Lessons Big Brands Can Learn From Disruptive Startups
- Top 3 Things Every Entrepreneur Needs to Know about Branding
- Nordstrom is investing in technology to support personalization and customer service
- Alfa Romeo Giulia Leads Sputtering Revival Plan And Its Impossible Targets
- Interview with Erich Joachimsthaler, Founder and CEO at Vivaldi
- Gap CEO’s Exit Raises Questions On Future Of The Struggling, Iconic Brand
- The NFL Wants to Be Your Favorite Lifestyle Brand
- How Amazon’s healthcare plans could impact retail
- Q&A with MarTech Advisor on Creating Competitive Advantage
- Is a Kroger-Alibaba Partnership in the Works?
- Mass and indie brands are hopping aboard the genderless beauty movement
- PepsiCo Under Fire as Smaller Snackmakers Bulk Up in Healthy Organic
- Why T-Mobile Just Bought a Digital Streaming Service
- One on One: Erich Joachimsthaler on the New Era in Branding
- The C-Suite: Erich Joachimsthaler, Founder & CEO of Vivaldi Partners
- White Christmas, white chocolate: Starbucks unveils two more holiday drinks
- Panera Buys Au Bon Pain, Ron Shaich Steps Down as CEO
- POWER PLAYERS 2017: APPLE’S ANGELA AHRENDTS SAYS RETAIL IS THE PRODUCT
- Erich Joachimsthaler, Amazon Slay, and how computer vision changes everything
- The SMCP guide for building a modern affordable luxury brand
- Why the recent Dove ad received backlash
- The Power of Social Currency
- Walmart buys delivery company Parcel in next round of delivery wars
- Automakers Plan Electric Car Blitz as Tesla Burns Billions
- Ikea buys odd-job service TaskRabbit
- Here’s why flagship stores for retailers like Apple and Starbucks have become tourist attractions
- Food and Streetwear Forge the Ultimate Superbrand
- Why Amazon is targeting Europe first with its new trend-driven label
- Why German Grocers Aldi and Lidl are poised to win in the US
- Google and Walmart Partner With Eye on Amazon
- ETSY SUSPENDS BRAND CAMPAIGN, SHIFTS MARKETING STRATEGY
- Social media is pushing luxury brands into being lifestyle brands
- Why ocean plastic is catching on among eco-conscious fashion brands
- What Drove Mickey Drexler Out? Retail Experts Weigh In
- Nordstrom May Go Private
- Coach’s Millennial Market Strategy: Acquiring Kate Spade
- Why Urban Outfitters’ Boys’ Club is a Problem
- A Balancing Act: Does getting acquired tarnish the health halo of better-for-you brands?
- They’ve “Sold Out”: A Walmart Acquisition Could be Damaging for Fashion Brands
- Can Starbucks’ Unicorn Frappucino Deliver More Than Buzz?
- United Airlines Scandal Might Not Affect Sales
- Vivaldi CEO on United’s Scandal & Impossible Brand Recovery
- To Attract Gen Z, What Will Businesses Have to Do?
- As Lyons Heads for Exit, J.Crew’s Drexler Takes More Control
- Bankrupt American Apparel Could Help Gildan Grow Overseas
- “Brand Crises on Steroids”: Why Uber is the Trump of Brands
- The Unilever Dilemma: What Comes Now?
- Unilever Remains Cool to Kraft Heinz Takeover Bid Despite Rally
- Transforming Airlines via Customer Centricity
- Social is More Than Likes, it is About Dimensions
- Fashion Month 101: A Cheat Sheet to What’s New This Season
- Stitch Fix TV Debut
- Why TV Still Makes Sense for E-Commerce Brands
- Revlon’s new restructuring plan
- Domino’s New Loyalty Program Rewards Customers with Stock
- Rebranding: Out with the old and in with the new
- Under Armour’s Grand Ambitions
- Tequila sunrise: Inside Patron’s renaissance
- What Can Social Currency Buy You?
- Ikea wants to go upscale, but do the pieces fit?
- 10 retailers make more money than Amazon
- Report: 24% of digital ad budgets go to social media
- Experiences > Ads
- Mixed Reality is the Latest Thing in Virtual Reality. Or is It?
- Can Cadillac Be Cool Again?
- Volkswagen Pushes for Redemption With Electric Cars, Robo-Taxis
- Lattes, Art and Fashion: Cadillac House Isn’t the Car Lot You’re Used To
- Leaders need to see possibilities even when no one else can
- While the #postitwars rage, the Post-it brand soars
- Lemonade Makers Thank Beyoncé
- The Sports Car Is in Serious Trouble
- Moment of truth arrives for Tesla
- A&F responding to changing consumer needs
- You either love Uber’s new look or hate it…
- Vivaldi Continues European Expansion with Düsseldorf Office
- Disney must fight the ‘Dark Side’ of Star Wars licensing
- Gesina Gudehus-Wittern for Business Insider: Topshop x Beyoncé
- The Power of Ten Years In the Fashion Industry
- Erich Joachimsthaler for Skift: Marriott-Starwood Acquisition
- Oprah x Weight Watchers
- Is Inclusive the New Exclusive for Retailers?
- Coca-Cola’s shift to a ‘branded house’
- How Do You Differentiate Luxury Brands in an Era of Mass Affluence?
- Why Would Apple Buy Beats? Our CEO Explains
- Why CEOs Succeed or Fail
- Category: Podcasts
- Category: Publications
- Is your game plan a game changer?
- How to turn today’s B2B marketing challenges into growth opportunities
- How Competitors can Leapfrog Amazon in Food
- Brand-Consumer Link to Unlocking Social Currency
- Gen-Z Insights: Why It’s Time For A New Brand Strategy
- The Platformization Potential Study
- Retail Reinvention Means Long Live Brick-and-Mortar Retail
- How to Become a Platform Business
- Mastering brand architecture in a hyper-competitive digital era
- Brand Architecture: New Solutions to Old Problems
- It’s a Brand-New World When It Comes to Building Brands
- Our Seminal Work on Innovation, Revisited
- Digital Darwinism Summit 2015: Lessons, Impressions & Takeaways
- Cooking Up Business Transformation Through QSR Brand Ranking
- Profitable Growth Through Easy Answers
- Power-Brands for the Next Generation
- Demand First: How to successfully innovate for customers, innovation-forum: magazine for idea generation and product creation
- Branding Challenges For Transitional Economy Firms in Local Markets
- Strategy and Architecture of Brand Portfolios
- What’s the Right Entry Point for Emerging Markets
- Room to Grow
- Decoding Demand Opportunities
- Building Brands Without Mass Media
- The Lure of Global Branding
- The Brand Relationship Spectrum and the Key to Brand Architecture
- Reaching New Heights: Co-Piloting the Airline Customer Experiences
- Consumer Behavior Revs Up Automotive Business Transformation
- How Customer Centricity Aids With Fashion Business Transformation
- Using Beer Brand Rankings To Brew Better Business
- Business Transformation Through Social Currency
- Do You Know Your BPS?
- Social Currency in the B2B World: Building Strong Brands
- Social Currency Impact Study 2013
- Social Currency 2012
- Social Currency 2010
- The Changing CMO Role: Evolution and Revolution at Work
- The Always-On Consumer 2014 Report
- Driving New Growth Through Big Data
- Building a Better Business: Using Social Currency to Grow in Today’s Hyper-Connected World
- Singapore Sessions: What’s the Right Entry Point for Emerging Markets?
- The Five Rs of Innovation
- How Brands Can Create Social Currency
- Leading Brands in Digital Information Overflow
- China’s Missing Middle
- Lean Strategy
- How Digital Darwinism Affects the Changing Role of CMOs