Work

Four Roses Bourbon UK Campaign: Hiding the Brand Name Raised Awareness by 31%

• Brand, Innovation & Experience
• Marketing Strategy & Acceleration

Retail Redefined: Creating A Mobile Customer Experience To Rival Apple

• Competitive Strategy
• Demand Landscape Mapping

From Product-Centric to Purpose-Driven: Finding Focus For A NeoBank

• Corporate Brand Positioning
• Customer Journey Mapping
• Go-to-market (GTM) Strategy

Ensuring Sustainable Growth For A Global Energy Provider

• Business Strategy & Transformation
• People, Culture & Capabilities

From Traditional to Digital-first: McGraw Hill’s Digital Transformation Journey

• Brand & Product Portfolio Strategy
• Digital Product Creation
• Verbal & Visual Identity Design

Creating a Customer-First Commercial System at American Express

• Customer-First Training
• Employee Engagement
• People, Culture & Capabilities
• Workforce Transformation & AI

Transforming Wealth Management with Vivaldi Group’s Customer-Centric Approach

• Brand, Innovation & Experience
• Business Strategy & Transformation
• Growth Strategy & Innovation

Birkenstock Brand Transformation: From Product-Centric to Brand-Led, Revenue to $600 Million

• Brand Acceleration
• Brand Architecture
• Brand Strategy
• Brand, Innovation & Experience
• Business Strategy & Transformation
• Competitive Strategy
• Corporate Brand Positioning
• Demand Landscape Mapping
• Marketing Strategy & Acceleration
• Segmentation & Targeting

Transforming Landsec’s Real Estate into A Lifestyle Brand

• Brand, Innovation & Experience

Pioneering Patient-Centric Healthcare Solutions

• Brand Purpose
• Customer Ecosystem Strategy and Interaction Field Design
• New Business Model Design

Bayernwerk Employer Branding: 3,000 Employees Engaged, 96% Say It Paid Off

• Brand Strategy
• Brand, Innovation & Experience
• Change Management
• Cultural Transformation Consulting
• Customer-First Training
• Employee Engagement
• Organizational Enablement
• People, Culture & Capabilities

Bud Light Innovation Strategy: Moving Beyond Light Beer to 14% Share in Seltzer

• Brand & Product Portfolio Strategy
• Brand Architecture
• Brand Strategy
• Brand, Innovation & Experience
• Business Strategy & Transformation
• Competitive Strategy
• Demand Landscape Mapping
• Growth Strategy & Innovation
• Innovation Strategy
• Product & Service Innovation

Teradata Brand Repositioning: Customer-Centric Strategy and a 57% Stock Rise

• Brand Strategy
• Business Strategy & Transformation
• Corporate Brand Positioning

Driving Success Through Integration: Journey to a GTM Approach

• Business Strategy & Transformation
• Competitive Strategy
• Marketing Strategy & Acceleration

Coca-Cola’s Consumer Connection Revolution

• Brand & Product Portfolio Strategy
• Demand Landscape Mapping
• Product & Service Innovation

Transforming Brand Identity: A Journey of Innovation, Sustainability, and Excellence

• Business Strategy & Transformation
• Corporate Brand Positioning
• Growth Strategy & Innovation

Pfizer’s Digital Leap for Enhanced Healthcare

• Business Strategy & Transformation

Engaging New Customer Segments: Creating Value For A New Target Market

• Brand Strategy
• Business Strategy & Transformation
• Corporate Brand Positioning

Schweppes’ Successful Rebrand Journey

• Brand Strategy
• Business Strategy & Transformation
• Corporate Brand Positioning

Renault’s Successful British Brand Comeback

• Brand Acceleration
• Go-to-market (GTM) Strategy
• Marketing Strategy
• Marketing Strategy & Acceleration

Western Union’s Leap to Digital Dominance

• Brand & Product Portfolio Strategy
• Brand, Innovation & Experience
• Product & Service Innovation

VocaLink Brand Architecture: A Branded House for the UK’s Payments Backbone

• Brand Architecture
• Brand Strategy
• Brand, Innovation & Experience
• Business Strategy & Transformation
• Corporate Brand Positioning
• Growth Strategy
• Growth Strategy & Innovation
• Marketing Strategy & Acceleration

Driving Authenticity: Helping Dacia Unleash Its Unconventional Spirit

• Marketing Strategy & Acceleration

Shaping Tchibo’s Future through Customer Engagement

• Business Model Innovation
• Business Strategy & Transformation
• Customer Journey Mapping

TEND’s Approach to Leading The Blockchain Investment Revolution

• Brand Strategy
• Business Model Innovation

From Pipeline To Platform: Valet Living’s Path to Exponential Growth

• Business Strategy & Transformation

Scout24’s Digital Transformation Journey

• Customer Journey Mapping

Elevating Ambitions: Schindler’s Global Value Proposition

• Brand Architecture
• Corporate Brand Positioning
• Customer Ecosystem Strategy and Interaction Field Design

Remarkable Brand Transformation of Ruth’s Chris Steak House

• Brand Strategy
• Growth Strategy & Innovation
• Organizational Enablement
• Product & Service Innovation

Rally’s Platform Ecosystem Transformation

• Brand, Innovation & Experience
• Digital Platforms Ecosystems Strategy

Revitalizing the Brand Identity of a Paint Manufacturer

• Brand & Product Portfolio Strategy
• Customer Ecosystem Strategy and Interaction Field Design

Octapharma’s Human-Centric Brand Revolution

• Brand Purpose
• Brand Strategy

Innovation Management: Revitalizing O2’s Brand for Exponential Growth

• Brand, Innovation & Experience
• Growth Strategy & Innovation

Mastering Buitoni’s Brand Refresh

• Brand Strategy
• Corporate Brand Positioning

A New Chapter in Medical Education with NEJM Group

• Brand & Product Portfolio Strategy

Migros’s Brand Repositioning for Future Success

• Brand & Product Portfolio Strategy
• Brand Architecture
• Demand Landscape Mapping

NEJM’s Transition From Medical Journal to Platform

• Brand Architecture

Lufthansa’s Branding Transformation for Growth

• Brand Strategy
• Service Design
• Verbal & Visual Identity Design

KWS Digital Strategy: A Digital Roadmap for a 150-Year-Old Seed Company

• Business Strategy & Transformation
• Competitive Strategy
• Customer Journey Mapping
• Digital Platforms Ecosystems Strategy
• Digital Transformation
• Platform Strategy

Hyundai and Kia Brand Portfolio Strategy: Two Distinct Brands, Sales Up From 2.5m to 4.6m

• Brand & Product Portfolio Strategy
• Brand Architecture
• Brand Strategy
• Brand, Innovation & Experience
• Business Strategy & Transformation
• Competitive Strategy
• Corporate Brand Positioning
• Demand Landscape Mapping
• Research & Insights

From Vision to Triumph: How We Drove A Car With The Power Of Our Minds

• Brand Acceleration
• Marketing Strategy & Acceleration

Mastering LEGO’s Brand Identity and Global Engagement

• Brand Strategy

Hyundai Kid’s Car Tours: One Million Views and a 677% Uplift in Brand Interest

• Marketing Strategy & Acceleration
• Social & Digital Marketing

Transforming Transport Complaints: Hendrick’s Most Successful Campaign

• Marketing Strategy & Acceleration

Country Branding: A Marketing Campaign, Made From Scratch

• Brand Strategy
• Brand, Innovation & Experience

Crafting Generali’s Effective Marketing Strategy

• Marketing Strategy

Growth Journey: Positioning DIRECTV’s Future-Driven Brand Strategy

• Brand Strategy

Platform Revolution: Discovering A Platform Hidden In Plain Sight

• Brand, Innovation & Experience

Deutsche Telekom Brand Performance Management: One System for Brands in About 50 Countries

• Brand Architecture
• Brand Equity
• Brand Performance
• Brand Strategy
• Brand, Innovation & Experience
• Business Strategy & Transformation
• Competitive Strategy
• Research & Insights

Del Monte Cat Treats Strategy: From 16% Share to a $100 Million Brand in 18 Months

• Commercial Strategy
• Competitive Strategy
• Growth Strategy & Innovation
• Product & Service Innovation

Boeing Brand Positioning: From Aircraft Maker to Global Aerospace Company

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning

Sparking Urban Gardening with Scott’s Black Magic

• Brand Acceleration
• Brand Activation

Revamping Allianz’s Brand with Sitcom Style

• Brand Acceleration
• Campaign Development
• Social & Digital Marketing

Innovative Growth: Spicing Up The Product Innovation Process

• Brand, Innovation & Experience
• Product & Service Innovation

Disney’s Marketing Triumph: How We Made Mums Dream Big Again

• Marketing Strategy & Acceleration

Vitality’s Innovative Digital Strategy

• Marketing Strategy & Acceleration

Transforming SLH through Insight-Driven Strategy

• Brand Strategy
• Corporate Brand Positioning

Lay’s Brand Repositioning: Almost 20% Sales Growth Without More Media Spend

• Brand Activation
• Brand Strategy
• Corporate Brand Positioning
• Research & Insights

Internal Branding Triumph: Investing In A Bank’s Internal Branding

• Brand Architecture
• Brand Strategy

Unleashing Hyundai’s Optimism Through Colour

• Marketing Strategy & Acceleration

Growth Strategy: Rewriting The Recipe For Growth At Welbilt

• Brand Strategy
• Corporate Brand Positioning

Marketing Mix: Refining Swarovski’s Brand Management System

• Brand Architecture
• Brand Strategy

Accelerating Growth: How We Reviewed A Car From A High-Speed Couch

• Brand Acceleration
• Social & Digital Marketing

Marketing Magic: How We Used Sentient Cucumbers To Drive Gin Sales

• Campaign Development
• Social & Digital Marketing

Sonic Symphony: How We Levitated Whisky With Sound

• Marketing Strategy & Acceleration

Embracing Uniqueness: How We Used Trolling To Launch The Hyundai Kona

• Marketing Strategy & Acceleration

SoundHound AI Brand Strategy: $8 Billion Market Cap Gain in 10 Weeks After CES

• Brand Strategy
• Business Technology Strategy
• Corporate Brand Positioning
• Growth Strategy & Innovation

Sephora Holiday Brand Strategy: 46% Twitter and 53% Facebook Follower Growth

• Brand Strategy
• Marketing Strategy
• Social & Digital Marketing

How Vivaldi Built Strategic Thinking Capability at Fortis Healthcare

• Business Technology Strategy
• Corporate Brand Positioning
• Growth Strategy & Innovation

How Vivaldi Built the World Gold Council’s “Speak with Gold” Global Communications Platform

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Built The Wallace Foundation’s Master Brand Identity

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning

How Vivaldi Designed a Future-Facing Luxury Experience Framework for Small Luxury Hotels

• Brand Strategy
• Brand, Innovation & Experience
• Customer Journey Mapping

SIX Group Brand Architecture: 70+ Sub-Brands Consolidated After a Triple Merger

• Brand & Product Portfolio Strategy
• Brand Architecture
• Business Strategy & Transformation
• Employee Engagement

How Vivaldi Led SES’s Global Brand Transformation in Satellite Communications

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning

How Vivaldi Transformed Seeds of Change’s In-Store Experience into “Farming the Aisles”

• Brand Strategy
• Brand, Innovation & Experience
• Customer Journey Mapping

How Vivaldi Built Rusal’s Ecosystem Brand Strategy for Green Aluminum

• Brand & Product Portfolio Strategy
• Corporate Brand Positioning
• Growth Strategy & Innovation

How Vivaldi Rebranded Ritani to Connect with Millennial Engagement Buyers

• Brand Strategy
• Brand, Innovation & Experience
• Customer Journey Mapping

How Vivaldi Built Phonak’s “Well-Hearing is Well-Being” Global Brand Platform

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Built Nord/LB’s Unified Brand Architecture for Post-Acquisition Growth

• Brand & Product Portfolio Strategy
• Brand Architecture
• Corporate Brand Positioning

How Vivaldi Built a Health Ecosystem Strategy for NHS, Pfizer, and Swansea

• Business Strategy & Transformation
• Business Technology Strategy
• Growth Strategy & Innovation

How Vivaldi Helped NBME Reimagine the Future of Medical Assessment

• Business Strategy & Transformation
• Corporate Brand Positioning
• Growth Strategy & Innovation

How Vivaldi Sharpened Brand Positioning for Migros’s Furniture Businesses

• Brand & Product Portfolio Strategy
• Brand Strategy
• Corporate Brand Positioning

How Vivaldi Built Mexico’s Modern National Tourism Brand Identity

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Built Medical One’s Sustainable Growth Strategy in German Aesthetic Medicine

• Brand Strategy
• Customer Journey Mapping
• Growth Strategy & Innovation

How Vivaldi Rolled Out Lonza’s Consumer Care Brand Across the Organization

• Brand Strategy
• Business Strategy & Transformation
• Marketing Strategy & Acceleration

How Vivaldi Transformed Lehigh University’s Brand Identity and National Visibility

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

Laureate Education in Peru: Two New University Models Validated at 92 to 93%

• Brand, Innovation & Experience
• Customer Journey Mapping
• Growth Strategy & Innovation

How Vivaldi Transformed Cognizant’s B2B Marketing Thought Leadership Strategy

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Accelerated KWS’s Digital Customer Strategy

• AI Strategy and New Tech
• Business Technology Strategy
• Customer Journey Mapping
• Growth Strategy & Innovation

How Vivaldi Built KWS’s Digital Customer Communication Strategy

• AI Strategy and New Tech
• Business Technology Strategy
• Customer Journey Mapping
• Marketing Strategy & Acceleration

How Vivaldi Built KCI Healthcare’s Unified Global Wound Care Brand

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning

How Vivaldi Built Inteleos’s Global Medical Imaging Ecosystem Strategy

• Business Strategy & Transformation
• Business Technology Strategy
• Growth Strategy & Innovation

How Vivaldi Repositioned HIMSS Analytics as a Strategic Partner in Healthcare Data

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Repositioned E.ON for New Energy Leadership

• Brand Strategy
• Business Technology Strategy
• Corporate Brand Positioning

How Vivaldi Built Citigroup’s Women & Co Strategy for the Female Wealth Segment

• Brand, Innovation & Experience
• Customer Journey Mapping
• Growth Strategy & Innovation

How Vivaldi Built the City of Chicago’s Unified Destination Brand Strategy

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning

How Vivaldi Unified Carlson Wagonlit Travel’s Global Corporate Brand

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning

How Vivaldi Built BayWa’s “One BayWa” Global Marketing Blueprint

• Business Strategy & Transformation
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Built Bayernwerk’s Brand Vision and Award-Winning Employee Engagement

• Brand Strategy
• Business Strategy & Transformation
• Corporate Brand Positioning

How Vivaldi Future-Backed Wild Bean Café’s Brand and F&B Strategy for the EV Era

• Brand Strategy
• Customer Journey Mapping
• Growth Strategy & Innovation

How Vivaldi Reinvented Ritzenhoff as a Design-Led Glassware Brand

• Brand Strategy
• Brand, Innovation & Experience
• Growth Strategy & Innovation

How Vivaldi Built Maestro’s Global Card Brand Positioning for MasterCard

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning

How Vivaldi Named a New Polish Vodka Brand for the US Spirits Market

• Brand Strategy
• Brand, Innovation & Experience
• Growth Strategy & Innovation

LSG Sky Chefs Repositioning: From Airline Caterer to Global Food Services Leader

• Brand & Product Portfolio Strategy
• Brand Strategy
• Brand, Innovation & Experience
• Business Strategy & Transformation
• Competitive Strategy
• Corporate Brand Positioning
• Growth Strategy
• Growth Strategy & Innovation

How Vivaldi Built a National Brand Strategy for Jamaica’s Small Hotels Network

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Built JDC’s Global Brand Identity System Across 26 Countries

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning

Hartmann Incontinence Strategy: A Plan for 7.2% CAGR and a 14-Point Share Gain

• Customer Journey Mapping
• Growth Strategy & Innovation
• Marketing Strategy & Acceleration

Harren Group Rebrand: One Master Brand for 11 Businesses in 22 Countries

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning
• Verbal & Visual Identity Design

How Vivaldi Built Foods From Chile’s Healthy Perception Campaign in the US Market

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Simplified Swiss Post’s Brand Portfolio Across Logistics and Financial Services

• Brand & Product Portfolio Strategy
• Brand Architecture
• Corporate Brand Positioning

How Vivaldi Positioned Del Monte’s Wild Catch as a Premium Pet Food Brand

• Brand Strategy
• Brand, Innovation & Experience
• Growth Strategy & Innovation

How Vivaldi Built Del Monte’s Pet Treats Portfolio Expansion Strategy

• Brand & Product Portfolio Strategy
• Brand Architecture
• Growth Strategy & Innovation

How Vivaldi Supported Del Monte’s Entry into the Cat Treats Category

• Brand & Product Portfolio Strategy
• Brand Strategy
• Growth Strategy & Innovation

How Vivaldi Built Dacia’s Social Media Engagement Strategy for Community Growth

• Brand Strategy
• Customer Journey Mapping
• Marketing Strategy & Acceleration

How Vivaldi Shaped Current’s Debit Card Product Strategy and Positioning

• Brand & Product Portfolio Strategy
• Brand Strategy
• Growth Strategy & Innovation

How Vivaldi Elevated the Wine Experience Through Cork Rules’ Educational Platform

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Built an Integrated Marketing Strategy for Commonwealth Financial Network

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Revitalized CLS’s Brand Strategy for Growth

• Brand Strategy
• Business Strategy & Transformation
• Marketing Strategy & Acceleration

How Vivaldi Built CLS’s Brand Positioning and Identity System

• Brand Strategy
• Brand, Innovation & Experience
• Corporate Brand Positioning

How Vivaldi Helped Chile Oliva Enter Global Premium Olive Oil Markets

• Brand Strategy
• Growth Strategy & Innovation
• Marketing Strategy & Acceleration

How Vivaldi Built Buitoni’s Mediterranean Brand Platform for Innovation

• Brand & Product Portfolio Strategy
• Brand Strategy
• Growth Strategy & Innovation

How Vivaldi Refreshed Buitoni’s In-Store Presence and Shopper Experience

• Brand Strategy
• Customer Journey Mapping
• Marketing Strategy & Acceleration

How Vivaldi Supported Zale Corporation’s Brand Consolidation of Bailey Banks & Biddle

• Brand & Product Portfolio Strategy
• Brand Architecture
• Corporate Brand Positioning

How Vivaldi Helped the American Kennel Club Build Brand Relevance With New Dog Owner Segments

• Brand Strategy
• Customer Journey Mapping
• Growth Strategy & Innovation

Bank of America SafeSend: Product Innovation Strategy for a Competitive Payments Market

• Brand Acceleration
• Brand, Innovation & Experience
• Customer Journey Mapping
• Go-to-market (GTM) Strategy
• Growth Strategy & Innovation
• Innovation Strategy
• Marketing Strategy & Acceleration
• Product & Service Innovation

Tend Brand Launch: A Blockchain Wealth Platform ICO That Raised $340 Million

• Brand Strategy
• Corporate Brand Positioning
• Growth Strategy & Innovation

Playmobil Brand Revitalization: The Shaping Play Platform and a New Identity

• Brand Acceleration
• Brand Activation
• Brand Playbooks & Tools
• Brand Strategy
• Brand, Innovation & Experience
• Marketing Strategy & Acceleration
• Verbal & Visual Identity Design

How Vivaldi Helped Wacom Reposition Its Brand for Creative Professionals Using the Brand Identity System™

• Brand Strategy
• Brand, Innovation & Experience
• Marketing Strategy & Acceleration

How Vivaldi Helped First Direct Build a Customer-Centric Brand Strategy in the Digital Banking Market

• Brand Strategy
• Corporate Brand Positioning
• Customer Journey Mapping

How Vivaldi Helped Lays Double Volume by Unifying Its Portfolio Under the “Help Yourself to Life” Brand Platform

• Brand & Product Portfolio Strategy
• Brand Strategy
• Marketing Strategy & Acceleration

Jägermeister Global Brand Leadership Model: One Governance System Across 100+ Markets

• Brand Acceleration
• Brand Activation
• Brand Playbooks & Tools
• Brand Strategy
• Brand, Innovation & Experience
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

Trimble Brand Equity Study: 10 Markets, 14 Audience Segments, One Global Message

• Brand Equity
• Brand Strategy
• Brand, Innovation & Experience
• Business Strategy & Transformation
• Competitive Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration
• Research & Insights

Quaker Brand Platform: From a 3.4% Decline to 9% Growth in 18 Months

• Brand Strategy
• Corporate Brand Positioning
• Growth Strategy & Innovation
• Product & Service Innovation

Campbell’s Brand Purpose: The Heart of What’s Good Platform

• Brand & Product Portfolio Strategy
• Brand Purpose
• Brand Strategy
• Brand, Innovation & Experience
• Business Strategy & Transformation
• Competitive Strategy
• Corporate Brand Positioning

How Vivaldi Helped Perdue Farms Build a Future-Ready Brand Strategy and Unified Portfolio Architecture

• Brand & Product Portfolio Strategy
• Brand Strategy
• Growth Strategy & Innovation

NOS Energy Drink Innovation: Four Platforms, 100+ Ideas and 21 Developed Concepts

• Brand & Product Portfolio Strategy
• Brand, Innovation & Experience
• Growth Strategy & Innovation
• Product & Service Innovation

Sonova Brand Architecture: A Customer-Centric Masterbrand for a Growing Hearing Care Portfolio

• Brand & Product Portfolio Strategy
• Brand Architecture
• Brand Strategy
• Brand, Innovation & Experience
• Business Strategy & Transformation
• Competitive Strategy
• Corporate Brand Positioning

How Vivaldi Helped Birkenstock Reposition From Comfort Staple to Style-Conscious Brand in the US Market

• Brand Strategy
• Brand, Innovation & Experience
• Marketing Strategy & Acceleration

How Vivaldi Built Thomson’s Corporate Brand to Support Its Transformation Into a Global Digital Information Services Leader

• Brand Architecture
• Business Strategy & Transformation
• Corporate Brand Positioning

How Vivaldi Helped Thomas Cook Build a Unified Global Brand Position Following a Major Acquisition

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Helped Scout24 Translate Its Refreshed Brand Into an Employee Culture and Engagement Framework

• Brand Strategy
• Brand, Innovation & Experience
• Marketing Strategy & Acceleration

How Vivaldi Helped Vitro Build a Unified Global Brand Identity Following Two Major Acquisitions

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning

How Vivaldi Helped McGraw-Hill Define Innovation Priorities for Its Sharpen Platform in Post-COVID Higher Education

• Brand, Innovation & Experience
• Business Technology Strategy
• Growth Strategy & Innovation

How Vivaldi Helped Dow Building Solutions Align Its Portfolio Under a Unified Brand Architecture and Governance System

• Brand & Product Portfolio Strategy
• Brand Architecture
• Brand Strategy

Dow STYROFOAM Repositioning: From Disposable Foam to Sustainable Construction Brand

• Brand Strategy
• Brand, Innovation & Experience
• Corporate Brand Positioning
• Marketing Strategy & Acceleration
• Research & Insights

How Vivaldi Helped Jose Cuervo Build a Long-Term Growth Strategy for Global Tequila Market Leadership

• Brand & Product Portfolio Strategy
• Brand Strategy
• Growth Strategy & Innovation

How Vivaldi Helped KitchenAid Simplify Its Portfolio and Pilot a High-End Sub-Brand Strategy

• Brand & Product Portfolio Strategy
• Brand Architecture
• Brand Strategy

How Vivaldi Developed Bosch’s Direct-to-Consumer Strategy for the PRO360 Platform

• Business Technology Strategy
• Customer Journey Mapping
• Growth Strategy & Innovation

How Vivaldi Repositioned Schweppes as a Modern Premium Mixer Brand

• Brand Strategy
• Brand, Innovation & Experience
• Marketing Strategy & Acceleration

How Vivaldi Hardwired Strategic Planning Into Absolut Vodka’s Brand Process

• Brand Strategy
• Business Strategy & Transformation
• Marketing Strategy & Acceleration

PPG Paints Retail Brand Launch: One Brand Identity Across 650+ US Stores

• Brand Strategy
• Brand, Innovation & Experience
• Go-to-market (GTM) Strategy
• Marketing Strategy & Acceleration
• Verbal & Visual Identity Design

How Vivaldi Improved Marketing Effectiveness at Edgewell Personal Care

• Brand & Product Portfolio Strategy
• Business Strategy & Transformation
• Marketing Strategy & Acceleration

How Vivaldi Segmented McGraw-Hill’s Learners to Drive Product Innovation

• Business Technology Strategy
• Customer Journey Mapping
• Growth Strategy & Innovation
• Segmentation & Targeting

How Vivaldi Built McGraw-Hill’s Customer Segmentation Framework

• Brand & Product Portfolio Strategy
• Customer Journey Mapping
• Marketing Strategy & Acceleration
• Segmentation & Targeting

How Vivaldi Developed Caterpillar’s Global Brand Licensing Strategy

• Brand & Product Portfolio Strategy
• Brand Architecture
• Growth Strategy & Innovation

How Vivaldi Helped Hershey’s Build a Health & Wellness Platform Strategy

• Brand & Product Portfolio Strategy
• Brand Strategy
• Growth Strategy & Innovation

How Vivaldi Defined British Airways’ Premium Positioning Strategy

• Brand Strategy
• Corporate Brand Positioning
• Customer Journey Mapping

How Vivaldi Repositioned Lays for the Modern Snacking Consumer

• Brand Strategy
• Brand, Innovation & Experience
• Marketing Strategy & Acceleration

How Vivaldi Helped Frito-Lay Navigate the Shift to Healthy Snacking

• Brand & Product Portfolio Strategy
• Brand Strategy
• Growth Strategy & Innovation

How Vivaldi Led PepsiCo’s Repositioning of the Lays Snack Brand

• Brand Strategy
• Brand, Innovation & Experience
• Marketing Strategy & Acceleration

How Vivaldi Helped Accor Define the Future of Hybrid Hospitality

• Brand, Innovation & Experience
• Customer Journey Mapping
• Growth Strategy & Innovation

How Vivaldi Helped Wolters Kluwer Reinvent Healthcare Publishing as a Digital Platform

• Business Strategy & Transformation
• Business Technology Strategy
• Growth Strategy & Innovation

How Vivaldi Helped the New England Journal of Medicine Stay Relevant in the Digital Age

• Brand Strategy
• Business Technology Strategy
• Marketing Strategy & Acceleration

How Vivaldi Built the New England Journal of Medicine’s Digital Growth Strategy

• Business Strategy & Transformation
• Business Technology Strategy
• Growth Strategy & Innovation

How Vivaldi Helped Takeda Identify Six Innovation The Opportunity Areas in Celiac Disease

• Brand, Innovation & Experience
• Customer Journey Mapping
• Growth Strategy & Innovation

How Vivaldi Optimized Whirlpool’s Brand Portfolio for Consumer and Trade Growth

• Brand & Product Portfolio Strategy
• Brand Architecture
• Business Strategy & Transformation

How Vivaldi Helped Ritz-Carlton Define Its Customer Service Brand Promise

• Brand Strategy
• Brand, Innovation & Experience
• Customer Journey Mapping

How Vivaldi Created Autograph Collection’s “Exactly Like Nothing Else” Brand Strategy

• Brand Architecture
• Brand Strategy
• Brand, Innovation & Experience

Marriott Meetings and Events Strategy: A B2B Value Proposition Built Around the Planner

• Brand Strategy
• Brand, Innovation & Experience
• Customer Journey Mapping
• Experience Strategy
• Marketing Strategy & Acceleration
• Service Design

How Vivaldi Built the Brand Identity System for LEGO

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning

American Express Blue Card Positioning: 25% Higher Usage and Revenue per Customer

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Developed Harvard’s Premium Education Positioning Strategy

• Brand Strategy
• Corporate Brand Positioning
• Growth Strategy & Innovation

How Vivaldi Repositioned Herbalife for Sustainable Consumer Growth

• Brand Strategy
• Growth Strategy & Innovation
• Marketing Strategy & Acceleration

How Vivaldi Helped Scout24 Expand Its Business Model Beyond Classifieds

• Business Strategy & Transformation
• Business Technology Strategy
• Growth Strategy & Innovation

How Vivaldi Scaled Swarovski’s Brand Performance System Globally

• Brand Strategy
• Business Strategy & Transformation
• Marketing Strategy & Acceleration

Siemens Communications Brand Portfolio: Aligning the Brand Around a Mobile Divestiture

• Brand & Product Portfolio Strategy
• Brand Architecture
• Brand Strategy
• Brand, Innovation & Experience
• Business Strategy & Transformation
• Competitive Strategy
• Corporate Brand Positioning

How Vivaldi Repositioned Philips from Electronics Giant to Health Technology Leader

• Brand Strategy
• Business Strategy & Transformation
• Corporate Brand Positioning

How Vivaldi Built Internal Brand Engagement Across Hyundai’s Global Organization

• Brand Strategy
• Business Strategy & Transformation
• Corporate Brand Positioning

Kellogg’s Health and Wellness Strategy: Kashi, Cereal Bars and $75 Million Redirected

• Brand & Product Portfolio Strategy
• Brand Strategy
• Brand, Innovation & Experience
• Business Strategy & Transformation
• Competitive Strategy
• Growth Strategy & Innovation
• Product & Service Innovation

Kellogg’s Marketing Spend Optimization: $75 Million Moved to Higher-ROI Channels

• Brand & Product Portfolio Strategy
• Business Strategy & Transformation
• Marketing Strategy & Acceleration
• Performance Marketing

P&G Unsalables Strategy: $2.7 Million Saved a Year Across 100+ Retail Accounts

• Business Strategy & Transformation
• Commercial Strategy
• Growth Strategy & Innovation
• Marketing Strategy & Acceleration

How Vivaldi Helped Procter & Gamble Build Its Digital Partnership Strategy

• Brand, Innovation & Experience
• Business Technology Strategy
• Growth Strategy & Innovation

How Vivaldi Built McGraw-Hill’s Innovation Pipeline Strategy

• Brand, Innovation & Experience
• Customer Journey Mapping
• Growth Strategy & Innovation

How Vivaldi Shaped the Go-to-Market Strategy for McGraw-Hill’s Sharpen Platform

• Brand, Innovation & Experience
• Go-to-market (GTM) Strategy
• Growth Strategy & Innovation
• Marketing Strategy & Acceleration

How Vivaldi Repositioned McGraw-Hill as a Digital-First EdTech Brand

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Helped Coca-Cola Build Its Dairy and Plant-Based Innovation Strategy

• Brand & Product Portfolio Strategy
• Brand, Innovation & Experience
• Growth Strategy & Innovation

How Vivaldi Developed Coca-Cola’s Portfolio Strategy for Older Adult Consumers

• Brand & Product Portfolio Strategy
• Customer Journey Mapping
• Growth Strategy & Innovation

How Vivaldi Helped Coca-Cola Build a Global Marketing Excellence Program

• Brand Strategy
• Business Strategy & Transformation
• Marketing Strategy & Acceleration

McDonald’s Convenience Innovation Strategy: Growing Beyond a 65% Drive-Through Business

• Brand, Innovation & Experience
• Business Strategy & Transformation
• Competitive Strategy
• Customer Journey Mapping
• Growth Strategy & Innovation
• Innovation Strategy
• Product & Service Innovation
• Research & Insights

Vodafone Connected Home Strategy: Seven Segments and Eight Growth Platforms

• Brand, Innovation & Experience
• Customer Journey Mapping
• Growth Strategy & Innovation
• Segmentation & Targeting

How Vivaldi Identified Seven “Moments That Matter” in Vistaprint’s Customer Journey

• Brand, Innovation & Experience
• Customer Journey Mapping
• Marketing Strategy & Acceleration

How Vivaldi Built Vanguard’s Long-Running Brand Health Measurement System

• Brand Strategy
• Customer Journey Mapping
• Marketing Strategy & Acceleration

How Vivaldi Built UBS’s Global Brand Marketing Dashboard

• Brand Strategy
• Business Technology Strategy
• Marketing Strategy & Acceleration

Western Union Traveler Segmentation: Three High-Value Segments, New Products

• Go-to-market (GTM) Strategy
• Growth Strategy & Innovation
• Marketing Strategy & Acceleration
• Segmentation & Targeting

Bertelsmann Corporate Brand: One Identity for 600+ Businesses, 1,000-Day Roadmap

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning

How Vivaldi Transformed Assurant’s Marketing Capabilities Over Two Years

• Business Strategy & Transformation
• Customer Journey Mapping
• Marketing Strategy & Acceleration

Anheuser-Busch Gen Z Innovation: Seven Validated Concepts Across Three Platforms

• Brand & Product Portfolio Strategy
• Brand, Innovation & Experience
• Growth Strategy & Innovation

How Vivaldi’s Platform Strategy Created the Samsung x Coca-Cola Vending Experience

• Brand, Innovation & Experience
• Business Technology Strategy
• Customer Journey Mapping

How Vivaldi Designed the ING Direct Café Customer Experience Strategy

• Brand Strategy
• Brand, Innovation & Experience
• Customer Journey Mapping

How Vivaldi Repositioned Dun & Bradstreet for the Modern Data Economy

• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

How Vivaldi Led Cox Automotive’s Enterprise-Wide Cultural Transformation

• Business Strategy & Transformation
• Cultural Transformation Consulting

How Vivaldi Drove Sales Transformation at British Telecom

• Business Strategy & Transformation
• Growth Strategy & Innovation
• Marketing Strategy & Acceleration

Ziff Davis Digital Brand Strategy: Nine Brands, $93 Million Projected Revenue

• Brand & Product Portfolio Strategy
• Brand Architecture
• Brand Strategy

How Vivaldi Shaped Danone’s Coffee Category Innovation Strategy

• Brand & Product Portfolio Strategy
• Brand, Innovation & Experience
• Growth Strategy & Innovation

TrueBlue Brand Architecture: One Brand From Five Acquisitions, Stock Price Doubled

• Brand Architecture
• Brand Strategy
• Business Strategy & Transformation
• Corporate Brand Positioning

How Vivaldi Helped Allianz Identify and Activate Digital Growth Platforms

• Brand, Innovation & Experience
• Business Technology Strategy
• Growth Strategy & Innovation

Swarovski Brand Activation: One System for 57,000 People in 17 Countries

• Brand Activation
• Brand Performance
• Brand Strategy
• Marketing Strategy & Acceleration

How Vivaldi Unlocked Breakthrough Innovation for Wrigley Beyond Its Core Business

• Brand, Innovation & Experience
• Business Strategy & Transformation
• Growth Strategy & Innovation

Wrigley Innovation Pipeline: Growth Beyond a 64% Share, Projected at 10% a Year

• Brand & Product Portfolio Strategy
• Brand, Innovation & Experience
• Growth Strategy & Innovation
• Product & Service Innovation

How Vivaldi Designed the Samsung x Coca-Cola uVending Innovation Platform

• Brand, Innovation & Experience
• Business Technology Strategy
• Growth Strategy & Innovation

Starbucks Loyalty Card Innovation: Triple-Branded Card With 11 Million Cardholders

• Brand, Innovation & Experience
• Customer Journey Mapping
• Growth Strategy & Innovation

Siemens Innovation Education: 140+ Ideas and 35 Concepts From One Program

• Business Strategy & Transformation
• Growth Strategy & Innovation
• Organizational Enablement

Siemens Leadership Transformation: Behavioral Science Across 20,000+ Leaders

• Business Strategy & Transformation
• Leadership Development
• Organizational Enablement

How Vivaldi Helped Coca-Cola Build a Strategic Health & Wellness Platform

• Brand & Product Portfolio Strategy
• Brand, Innovation & Experience
• Growth Strategy & Innovation

How Vivaldi Helped McDonald’s Reconnect with Modern Consumers

• Brand Strategy
• Brand, Innovation & Experience
• Corporate Brand Positioning
• Customer Journey Mapping

How Vivaldi Repositioned PwC’s Brand for Global Enterprise Growth

• Brand Strategy
• Business Strategy & Transformation
• Corporate Brand Positioning

How Vivaldi’s Marketing Mix Modeling Transformed AT&T’s Customer Acquisition Strategy

• Business Technology Strategy
• Customer Journey Mapping
• Marketing Strategy & Acceleration

Vivaldi’s Role in IBM’s Global Brand Revitalization

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning
• Marketing Strategy & Acceleration

Schlumberger Post-Acquisition Brand Architecture and a 34% Stock Price Rise

• Brand Architecture
• Brand Strategy
• Corporate Brand Positioning