A Discussion on Perpetual Innovation

innovation on posterboard

“…the better you get at managing the organization you’ve created, the more you tend to lose track of what really matters: the consumer and the outside/in perspective. And this of course puts everything at risk because consumers change a lot faster then big companies can.”

In 2013, Vivaldi_ CEO Erich Joachimsthaler met with FiveMileRiver Marketing to discuss the importance of staying on top of the ever-changing nature of consumerism and got to the nitty-gritty of what innovation truly means. Read the full article here.