Navigating The Digital Healthcare Landscape
To meet the objective of driving behavioral shifts and interactions that could positively impact health outcomes while enhancing healthcare efficiency, Vivaldi’s approach involved a comprehensive and systematic process to analyze the market landscape, understand ecosystem participants, and define key areas for improvement. Through a series of collaborative discussions, the team worked closely with Pfizer to develop five initial platform concepts. These concepts were formulated to address the identified challenges and opportunities, providing a solid framework for further exploration.
With the concepts in place, Vivaldi embarked on the craft phase, where the platform concepts were brought to life through use cases and storyboard prototypes. This participant-centric approach allowed for a deep understanding of the specific needs, pains, gains, and frustrations of Swansea residents in the healthcare domain. Through in-market ethnographic studies and persona development, Vivaldi gained qualitative insights and developed a nuanced understanding of the target users. This enabled the adaptation of the platform concepts to better suit their requirements and create a seamless user experience.
To ensure the viability and feasibility of the platform concepts, Vivaldi subjected them to rigorous testing. A six-dimensional qualitative evaluation was conducted, assessing market fit, technological development requirements, and the potential for scalability. Additionally, user testing of the storyboard prototypes provided invaluable feedback, measuring interest, consideration, value creation, participation, feasibility, and areas for improvement.
The outcome of Vivaldi’s work was a robust platform strategy backed by data-driven insights, stakeholder collaboration, and rigorous testing. This strategy provided Pfizer and its partners with a clear roadmap and compelling business case to pursue funding and drive impactful advancements in improving patient outcomes, enhancing health system efficiency, and facilitating sustainable growth in the UK and global markets.