Anne Olderog

Senior Partner

Anne has over 25 years of experience advising some of the world’s most visible brands and organizations. Possessing a distinctive skill in merging analytical rigor and creative insights, Anne's expertise spans diverse clients and strategic hurdles. Her capabilities encompass enterprise-wide brand transformations, new digital products, platform and ecosystem designs. She excels at integrating AI and other pioneering technologies, data-driven business models, nurturing innovations, and crafting marketing strategies for the 21st century.

Prior to Vivaldi, Anne was head of strategy at a boutique innovation firm, where she created new brands and laid out innovation strategy for clients such as Pepsi, Kellogg’s, Dannon, and Twinings. She has also led organizations through change as a former Senior Director of Strategy & Corporate Development at Bertelsmann, one of the world’s largest media companies. She started her career in the mergers and acquisitions/corporate finance group at Goldman Sachs.

Anne has extensive experience in branding and marketing of cultural, educational and non-profit institutions including brand, strategy, and marketing consulting for the Dance Theater Workshop, Socrates Sculpture Park, LIFT, Hour Children, the HIV Law Project, Per Scholas, American Contemporary Ballet, and Notes in Motion. She was a member of the board of directors and founder of the marketing committee at the Pascal Rioult Dance Company, as well as a program officer at the Taproot Foundation. Anne taught integrated brand communications at Columbia University and a core management class at the Wharton School. She also authored a book about Barack Obama’s brand of post-modern politics, published in France, as well as a prize-winning book on changing cultural values and emerging societal trends of our time.

Anne holds an M.B.A. from Wharton, an M.A. in International Studies from the Lauder Institute at the University of Pennsylvania, as well as an M.Phil in Management from Gonville & Caius College at Cambridge University. She is a Laureate of the Institut d’Etudes Politiques de Paris (Sciences-Po) in Paris, where she earned a B.A. in Economics & Finance. Prior to her business career, Anne received a B.A. in French Literature at the Sorbonne in Paris, where she also studied philosophy, wrote on the art market for the French financial press, and researched policy issues for the French Parliament. She is fluent in six languages and has consulted major corporations in the United States, the UK, France, Germany, and Italy.

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Anne Olderog

Challenges taken on recently

  • Launching a new digital business model in healthcare (radiology and sonography)
  • Identifying growing demand pools in post-pandemic education and defining a product pipeline
  • Creating a new brand in cybersecurity
  • Exploring new models in education

Likes to talk about

  • How consumers play with brands today
  • Why poetry, opera and tragedy lost mindshare
  • How philosophy explains human decisions

Is reading or listening to

  • “Zero to One” by Peter Thiel
  • “Purity” by Jonathan Franzen
  • “A Moveable Feast” by Ernest Hemingway