Michelle Tay is equal parts creative and strategic, and brings a unique skillset and cross-functional expertise to managing Vivaldi’s brand protection practice. Her ability to look at a problem in 3D, spin it around, and propose out-of-the-box solutions enable her to orchestrate powerful narratives that, among other things, help brands protect and defend their strength and equity in the marketplace. Get to know her more in this Q&A:
Can you share your career journey, including how your skills from the world of journalism have influenced your transition into consulting, and what inspired you to join Vivaldi?
My experience as a reporter and editor has equipped me with the ability to listen to a variety of needs and opinions, identify the issues that stakeholders want to be solved, and then help find those solutions—all whilst crafting a narrative that keeps everyone focused on why we do what we do.
What is something you would like to achieve while at Vivaldi?
To not only help brands protect the brand equity they have worked thus far to build up, but also help them ensure that that value translates into enduring relevance to consumers, which in turn leads to long-term and sustainable growth.
What is a piece of advice that you’ve found useful?
If you don’t ask the question, you won’t know what the answer is.
For you, what makes Vivaldi a special place to work?
A global team, a hybrid work culture, and knowing that there is space for your voice to be heard.
What is your superpower at work?
I hear everyone. As a creative problem solver, I won’t give up until I find a solution (or two).
What is a recent book you’d recommend, and why?
“Homo Deus: A Brief History of Tomorrow” by Yuval Noah Harari. “Homo Deus” takes off where “Sapiens” left off, provocatively arguing that humans, in attempting to refine ourselves to perfection (the logical apotheosis of humanism), will destroy humanism itself (as the information age disintegrates the individual). Something to chew on, right?