An elevated experience
For Landsec, the largest commercial property development and investment company in the UK, developing spaces is central to what they do. From Cardinal Place to the Piccadilly Lights, Landsec manages more than 24 million square feet of commercial property.
Looking to develop a new urban living concept, Landsec enlisted Vivaldi’s services to help find a competitive edge. While competitors promised luxury and amenities in their buildings, Vivaldi encouraged Landsec to focus on creating an experience for visitors. Rather than engaging in an amenities arms race, Landsec could offer an elevated user experience.
Finding the white space
In such a competitive market, the challenge is to find a point of differentiation. Vivaldi helped identity this white space, determine which problems needed to be solved, develop a series of ideas, and pressure-test and iterate the ideas for feasibility. From there a narrative and visual representations were created.
The Vivaldi team worked to create compelling 3D-designed images that would bring the experience to life, while partnering with the client’s architects to ensure that the plans were realistic and executable. Through face-to-face workshops, the iteration and refinement process was conducted with the client to infuse ownership.
The process helped reveal that the client needed to hone a deeper sense of curation and engagement. Rather than putting buildings up and walking away, actively connecting with residents and examining the environmental impact on the community would be vital pieces to move into the future.
Vivaldi helped to reframe the approach and deliver a strategy to help the client create spaces where residents can feel like they can flourish and achieve true wellbeing.