Competitive Strategy

Forge an “unfair” competitive advantage by uncovering untapped demand, challenging category norms, and integrating transformative AI technologies. Vivaldi helps brands compete through bold moves - not incremental shifts.

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Build Competitive Advantage in a Changing World

In today’s volatile and tech-accelerated markets, companies must rethink their competitive strategies. Vivaldi helps businesses build competitive advantage by aligning vision with execution through a structured, forward-looking approach. We empower our clients to outperform competitors and seize new opportunities through deep understanding of markets, innovation, and bold strategic choices.


Why Competitive Strategy Consulting Matters

At Vivaldi, competitive strategy isn’t theoretical. It’s the foundation of a sustainable business model that creates long-term value. We guide clients to develop strategies that respond to shifting customer needs, market disruptions, and technology-driven transformation. Whether you’re looking to enter new markets, redefine your positioning, or improve profitability, Vivaldi’s consulting services deliver measurable outcomes.


Our Competitive Strategy Services

1. Demand-Led Competitive Positioning

We help you compete where it matters most: in the mind and life of your customer. Our strategy process maps emerging needs, emotional drivers, and cultural signals—so you can find white-space opportunities and define your brand’s unique place in them.

What We Deliver:

  • Demand landscape mapping
  • White-space identification & unmet need prioritization
  • Competitive opportunity framing from the customer’s view

Related Services:
Brand Strategy · Customer Journey Mapping · Customer Experience Strategy


2. Brand-Driven Differentiation

Brand is more than a logo—it’s a living system that delivers value across every experience. We design differentiation strategies that activate your brand across offerings, touchpoints, and ecosystems.

What We Deliver:

  • Brand system design & portfolio clarity
  • Category redefinition & symbolic value creation
  • Experience innovation & ecosystem activation

Related Services:
Brand Innovation & Experience · Platform Strategy · Go-to-Market Strategy


3. Competitive Activation Programs

A strategy only works if it’s activated. We embed strategy into your organization—across marketing, sales, operations, and culture—through cross-functional playbooks and governance systems.

What We Deliver:

  • Strategic playbooks & internal enablement
  • Cross-functional alignment & governance design
  • Go-to-market and experience deployment plans

Related Services:
Commercial Strategy · Organizational Enablement · Marketing Strategy Acceleration


Gain Sustainable Competitive Advantage

Vivaldi focuses on helping companies create sustainable competitive advantage through innovative business models, strong differentiation strategies, and adaptive positioning. We move beyond traditional approaches to embed agility and innovation at the core of your business strategy.


Understand the Competitive Landscape Deeply

Our consultants deploy sophisticated tools and research methodologies to analyze the competitive landscape. Vivaldi offers clients a clear picture of emerging threats, untapped opportunities, and white-space markets. With our insights, clients can confidently make high-stakes decisions and maintain a competitive edge.


Strategy Development That Drives Impact

Effective strategy development requires more than ideas. It requires implementation. Vivaldi bridges the gap between vision and execution with roadmaps that translate strategic goals into actionable initiatives. We support leaders in defining priorities, allocating resources, and aligning cross-functional teams.


Crafting a Differentiated Business Strategy

A well-defined business strategy is more than a plan—it’s the engine of sustained growth. Vivaldi’s strategy consulting services focus on sharpening your competitive positioning while enhancing your customer relevance. We ensure every move aligns with both brand equity and market context.


Navigate Market Shifts with Confidence

From geopolitical disruptions to AI innovation, markets evolve quickly. Vivaldi equips clients with scenario planning capabilities and real-time competitive intelligence to help anticipate market shifts and adapt swiftly. Our frameworks help you stay ahead rather than react.


Unlock Growth Through Strategic Planning

Strategic planning at Vivaldi isn’t a static annual ritual—it’s an ongoing capability. Our consultants co-create adaptive plans that evolve with your organization and the market. We bring clarity to complex environments and align internal stakeholders around a shared vision.


Activate Go to Market Strategies Effectively

Go-to-market success is a hallmark of Vivaldi’s approach. We help clients develop GTM strategies that drive awareness, consideration, and conversion. Whether launching a new product or entering a new geography, we ensure go-to-market excellence.


Power Decisions with Competitive Intelligence

Vivaldi integrates proprietary competitive intelligence tools with advanced analytics to give clients a 360-degree view of their industries. We don’t just inform – we deliver competitive insights that shape better decisions and uncover hidden risks.


Align Strategy to Organizational Design

Winning strategies require aligned structures. Vivaldi links your operating model to strategic priorities, ensuring executional consistency and team accountability. We support leaders in designing organizations built for adaptability and speed.


Strategy Consulting Services That Go Further

What sets Vivaldi apart is our holistic approach to growth and transformation. Our competitive positioning services integrate market insights, customer experience, brand architecture, and digital strategy for sustainable results.


Delivering Sustainable Growth with Vivaldi

Every strategy we develop is not only grounded in deep analyses but geared toward sustainable growth. At Vivaldi, we help clients maintain momentum by ensuring strategies are not only relevant today but durable tomorrow. From pricing strategies to innovation planning, our guidance fuels long-term success.


Win With Differentiation Strategies

In commoditized markets, differentiation strategies are vital. Vivaldi helps you define what makes your brand, product, or experience truly distinct—and supports you in owning that difference consistently across touchpoints and channels.


Expertise in Diverse Market Contexts

Whether you compete in emerging markets, highly regulated sectors, or fast-moving consumer spaces, Vivaldi adapts to your market context. Our experience spans B2C, B2B, and platform businesses, helping clients improve profitability and grow market share.


Expert Support – Bring Clarity to Strategic Goals

Vivaldi guides organizations to articulate bold, measurable, and coherent strategic goals. From mission alignment to portfolio innovation, we help companies prioritize what matters most and execute with conviction.


Competitive Positioning – Anticipate Market Changes

Don’t get caught off guard. Vivaldi enables leaders to proactively adapt to market changes through continuous learning and agile planning. We empower organizations to evolve with customers and stay ahead of competitors.


Competitive Insights – Build the Capabilities to Compete

Vivaldi’s expert support goes beyond strategy documents. We embed capability development into every engagement—from leadership alignment to cross-functional training. Our strategies equip your teams to compete now and adapt for what’s next.


Competitive Strategy for Digital and AI Transformation

Today’s strategies must account for digital acceleration and AI disruptions. Vivaldi crafts AI & Technology Strategy consulting that leverages generative AI, digital platforms, and cloud ecosystems to unlock new forms of competitive advantage.


Global Strategy, Local Expertise

Operating across continents, Vivaldi provides globally aligned strategy consulting services with deep local relevance. We recognize that competitive dynamics vary by market, and we tailor strategies accordingly. From Zurich to Singapore, Vivaldi’s senior partners bring expert support with a local edge.


Our Approach: Structured, Pragmatic, Visionary

Every Vivaldi engagement is built on a clear methodology:

  • Diagnose current competitive strategy and market context
  • Identify gaps and white space through competitive intelligence
  • Align leadership around bold, data-driven strategic planning
  • Develop innovative business models and operating designs
  • Support execution with expert support, playbooks, and sprints

Let’s Build Your Competitive Advantage

Compete not just better, but differently.
Contact us to design a competitive strategy tailored to your brand, your customers, and your future.

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Ready to Unlock Your Next Competitive Edge?

Contact Vivaldi  today to explore how our expert team of competitive strategy consultants can help you build bold strategies that win in any market.

Capabilities to Give You the Competitive Advantage

Our competitive strategy consultants help you navigate complex market landscapes, identify target market opportunities, and devise tailored strategies that propel your business towards sustainable growth and success.

Frequently Asked Questions

What is competitive strategy consulting?

Competitive strategy consulting at Vivaldi helps companies define, develop, and execute strategies that enhance their market position, outperform competitors, and drive long-term value.

How does Vivaldi help companies build competitive advantage?

Vivaldi delivers customized solutions that combine market data, customer insights, and business modeling to create a sustainable competitive advantage tailored to your company’s strengths and opportunities.

What industries does Vivaldi support?

Vivaldi provides strategy consulting services across industries including tech, healthcare, financial services, manufacturing, and consumer goods, always adapting to the unique market context.

What makes Vivaldi different from other consulting services?

Vivaldi is not just a brand agency. It is not just a business strategy consultancy. Vivaldi is a transformation partner that uses brand as an enterprise framework to create sustainable, customer-led competitive advantage.

Does Vivaldi offer free consultation?

Yes, we offer free consultations and would love to discuss how we can help. To learn more about how Vivaldi can help your organization develop winning strategies, visit our Contact page and connect with one of our senior partners.