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Part 2 of my series, “AI Will Not Kill Brands. It Will Expose Weak Ones.” October 28, 2026 Read Article

Your biggest growth problem may not be your brands. It may be where you’re looking. October 28, 2026 Read Article

Why do we keep treating marketing as a budgeting problem rather than a capital allocation problem? October 28, 2026 Read Article

A good concept doesn’t make a transformation. October 22, 2026 Read Article

Why Marketing Loses the Budget Argument Before It Starts October 22, 2026 View Event

From Attention to Intent October 15, 2026 Read Article

Most companies still manage brands as if their main job were to be noticed, recognized, remembered, and preferred October 6, 2026 Read Article

This debate exposes something that has bothered me about How Brands Grow for a long time September 14, 2026 Read Article

Goodles is an interesting lesson in where growth actually comes from. September 9, 2026 Read Article

AI ROI in 2027: Why CFOs and CMOs Must Speak One Capital Allocation Language September 9, 2026 Read more