Exploring Interaction Fields in Strategy

By Vivaldi Group August 14, 2020 2 minute read

Table of Contents

Change is the only constant in business today. Rise of platforms, changing consumer expectations, and companies with almost no tangible assets are dominating the business landscape. On September 15, our CEO and Founder Dr. Erich Joachimsthaler is set to release his new book, The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers and Society.

Vivaldi is hosting a series of conversations with leading business and thought leaders in the field to discuss value creation and debate how strategy rules and innovation playbooks are being rewritten by today’s leading companies and work still to be done by, even the best. In the world of connectivity, it’s about collaboration, interaction, participation, and connection

Join our LinkedIn Live series and be part of a conversation with Dr. Joachimsthaler and leading business leaders on how business strategy has evolved. Leave inspired and ready to bring change to your company’s business strategy.

Upcoming events:

Thursday August, 27th – 10am

Topic: From Transactions to Interactions: An Interview with Party City’s Julie Roehm
Participants: Julie Roehm & Dr. Erich Joachimsthaler
Host: Dave Birss

Past events:

Tuesday July, 14th – 10am EDT

Topic: Hope is not a Strategy: Three ways to Evolve your Strategic Planning in a Time of Crisis
Participants: Dr. Peter Evans & Dr. Erich Joachimsthaler
Host: Anne Knecht
Watch the full conversation here.

Tuesday August, 4th – 10am EDT

Topic: Get Ahead of the Game: What Brands Can Learn from Esports
Participants: William Collis, Dr. Erich Joachimsthaler & Tom Ajello
Host: Dave Birss
Watch the full conversation here.

Frequently Asked Questions

What is the Interaction Field concept in business strategy?

The Interaction Field is a strategic framework that focuses on how organizations create value by enabling interactions among multiple participants such as customers, partners, and platforms. Vivaldi explains that instead of operating in traditional linear value chains, companies can build ecosystems where participants collaborate, exchange information, and co-create value.

Why are interaction fields important in today’s digital economy?

Interaction fields are important because digital technologies allow companies to connect people, data, and services across networks. Vivaldi highlights that organizations that successfully orchestrate interactions can unlock powerful network effects and continuous innovation. These ecosystems enable businesses to create value beyond traditional transactions.

How do interaction fields differ from traditional business models?

Traditional business models typically follow linear processes where companies produce and deliver products or services to customers. Vivaldi notes that interaction fields operate as dynamic ecosystems where multiple participants interact and contribute to value creation. This model emphasizes collaboration, data exchange, and ongoing engagement rather than one-time transactions.

What role does technology play in enabling interaction fields?

Technology plays a crucial role by providing the digital infrastructure needed to connect participants and facilitate interactions. Vivaldi highlights that platforms, artificial intelligence, and data analytics help organizations coordinate complex ecosystems and generate insights that improve experiences for all participants.

How can companies build successful interaction fields?

Companies can build successful interaction fields by identifying valuable interactions between participants and designing systems that support collaboration. Vivaldi works with organizations to develop strategies that align brand positioning, digital platforms, and ecosystem partnerships. By orchestrating meaningful interactions, companies can create scalable growth and sustainable competitive advantage.