Ana Roman


Ana has spent her career in consulting, developing a genuine enthusiasm for identifying the deep-seated needs, motivations, and moments of meaning in a customer’s journey. She’s passionate about harnessing these insights to tackle complex client problems and develop transformative solutions that better serve customer needs.

Ana Roman’s expertise lies in uncovering data-driven insights and translating them into disruptive strategies rooted in a rich and empathetic understanding of the consumer. Ana’s work has enabled industry-leading B2B and B2C brands as well as emerging tech players to successfully venture into new categories, navigate evolving consumer demands and market dynamics, achieve sustainable growth, and gain a competitive edge.

Whether repositioning legacy brands that have lost relevance to regain their industry-leading position or developing product offerings that disrupt their industries, Ana has worked on a wide range of innovation and brand strategy initiatives.

Ana takes pride in having worked with clients in various industries such as F&B, CPG, EdTech, Aquaculture, and many others.

Outside of the office, you can find Ana at the local pottery studio or enjoying the natural landscapes of the Pacific Northwest, where she currently resides. Ana is also fluent in Spanish and holds a BA from Colgate University.

Read full bio
Ana Roman

Challenges taken on recently

  • Bringing the voice of the consumer into Design Thinking workshops to help a leading plant-based beverage brand develop growth strategy initiatives.
  • Creating an instructor segmentation and bringing these personas to life to help a leading EdTech company develop short and long-term innovations rooted in user needs.
  • Helping a long-standing alcohol brand expand into new categories amidst changing consumer demands and new market entrants disrupting the space.

Likes to talk about

  • Consumer insights and behaviors
  • Airline loyalty
  • Why everyone should try their hand at pottery

Is reading or listening to

  • The latest episode of "This American Life"
  • The Collected Stories of Lydia Davis
  • Everything by David Sedaris