Using Social Currency to Build a Brand

“Brand has evolved significantly… With social media, we can create ‘feelings and thoughts in our consumers’ minds. In the future, we’ll have an inner sanctum — an inner circle — of brands’ who we rely on more and more…”

Our CEO Erich Joachimsthaler spoke with Brand Driven Digital in November 2016 to discuss recent updates in brand strategy and its constantly changing nature. Read the full article and listen to the accompanying podcast episode here.