Björn Sander

Senior Partner

Björn leads the Düsseldorf office and has more than 25 years of international experience as a management consultant and senior marketing executive for some of the world’s leading brands across various industries. Björn is a proven expert in market and customer-focused strategy development and business transformation programs. He has extensive experience in advising global clients along the entire spectrum of marketing and sales issues— including brand positioning, brand portfolio, brand architecture, strategy implementation, performance organization, and performance management—and making sure each works to drive significant business impact for his clients.

Prior to joining Vivaldi, Björn was a managing partner at a strategic marketing and consulting firm that was part of a large advertising agency network, where he helped establish the firm as a leader in developing customer-driven brand strategies and marketing plans for a wide range of large and mid-size companies. He built up and led the Brand Management Practice Group where he developed state-of-the art brand management tools and approaches for the company’s consulting portfolio.

Björn has practical experience in successfully managing brands. He began his career in 1992 as a marketer in the consumer goods industry, working with brands like Henkel and Kraft. In 1995 he joined Procter & Gamble as a brand manager, delivering customer-centric business programs across a number of categories and brands including Ariel, Tempo, Bounty, and Demak’up.

As an accomplished expert in strategy, innovation and brand management, Björn regularly publishes articles on strategic brand management. He studied business economics at the University of Saarbrücken and graduated with an M.B.A.

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Björn Sander - Vivaldi Senior Partner

Challenges taken on recently

  • Global re-positioning of a leading German premium automotive brand
  • Transformation program for customer-centric strategy implementation across divisions, functions and regions
  • Value-driven brand portfolio redesign and derivation of an international brand architecture
  • Development and implementation of a performance organization concept for the international Sales/Marketing discipline

Likes to talk about

  • How to prioritize customer benefits over features
  • The biggest issues facing organizations
  • The art of pasta

Is reading or listening to

  • “Konsumentenverhalten” by Werner Kroeber-Riel and Andrea Gröppel-Klein
  • “The Agony and the Ecstasy: A Biographical Novel of Michelangelo” by Irving Stone
  • Current issue of "11 Freunde," the ultimate soccer magazine