AI won't create value as a tool. It creates value as a system.
The AI platform for building the systems that compound total business value.
Every day, we empower companies to embrace the boundless opportunities of tomorrow. We bridge the gap between strategy and ideas, plans and execution, and connect what's needed today with what's next.
Our core expertise is brand, but our business spans beyond technology and digital. It extends beyond organizational silos, categories, and conventional approaches. We orchestrate interlocking systems of demand-led innovation and change—connecting bold strategies and ideas with seamless execution, technology and data.
Big ideas. Bold design. Creative built to transform brands.
For over two decades, we don't just follow, we lead, challenge, and pioneer. Our innovative frameworks and brand models redefine the game and set new standards for the industry. We pride ourselves on flawlessly blending art with science, strategy with human imagination, and the right technology with data.
At Vivaldi, we stand proud as a global force, collaborating with the world's most prominent companies and iconic brands. Our clients trust us as their partner in reinvention, being drawn to our powerful fusion of strategic consultancy rigor, design agency innovation prowess, and technology company's data mastery.
CEO & Founder
Erich is a rare combination of consultant, entrepreneur, academic, researcher, author, and positive contrarian. His areas of expertise are leveraging new tech, innovation and growth strategies in the context of industries under deep disruption and transformation due to rapidly changing customer expectations.
Partner
Tracy has spent her career in consulting, helping clients solve complex business problems, build strong brands, and develop actionable brand and marketing strategies. Her recent work has focused on product innovation and brand strategy, helping both B2B and B2C companies develop new products and strategies that reflect evolving customer needs.
Senior Partner
He brings a unique combination of strategic and data-driven acumen with deep and practical modern marketing expertise. He enjoys getting immersed in new challenges quickly and forming a clear strategic perspective to drive client’s growth, innovation and change.
Senior Partner
Lee works with global businesses to identify and capitalize on new opportunities for growth. He has developed unique methodologies and tools to help organizations tackle discontinuous innovation challenges and leverage cultural trends, as well as established compelling human-centered processes for concept validation and experimentation.
Chief Financial Officer
Richard leads Vivaldi Group’s global operations, finance, and administration, where he has been central to shaping the firm’s One Vivaldi strategy and scaling its offerings worldwide. He is known for integrating numbers with strategy – balancing financial discipline with growth ambition, and operationalizing bold ideas into execution and value.
Senior Partner
Björn leads the Düsseldorf office and has more than 25 years of international experience as a management consultant and senior marketing executive for some of the world’s leading brands across various industries. He is a proven expert in market and customer-focused strategy development and business transformation programs.
Senior Creative Director
Devin has been described as an industry triple threat: He is equal parts copywriter, brand strategist, and art director. Having a skillset made from “eternally moldable clay” allows him to stretch beyond the expected realms of product/service storytelling and connect audiences to brands and businesses on an emotional level.
Partner
Mauricio believes that all ideas, concepts, and hypotheses need to be tested in a real context and works to bring to life strategic work and innovation through AI-enabled products, services and ventures. Prior to joining Vivaldi Group, Mauricio co-founded and led the growth of Liquid, a Latam based innovation and transformation firm, working with industry leading corporations in shaping new growth opportunities.
Senior Partner
Chris focuses on reinvention and growth at the intersection of consumer and business. With more than 25 years of experience in consulting, he has served global clients in over 30 countries, including leading names such as AB InBev, Canon, CIBC, Citizens Bank, Cox Automotive, Danone, Ford, GE, IBM, Kimberly-Clark, Microsoft, Nestle, Samsung, SC Johnson, South African Breweries, Unilever, and the United States Army.
Senior Partner
Larry carries with him a rare combination of extensive line management and consulting experience, thanks to a diverse background spanning more than 30 years that includes leadership roles in global brand management, brand and business model transformation, and organization capability building initiatives.
Partner
Ben is fascinated by human behavior, understanding why people make specific choices, and the roles of brand and marketing in shaping perceptions and shifting behaviors. His work in strategy has led to an interest in building internal marketing teams, identifying growth and innovation opportunities, and building business strategies to support brand transformation ambitions.
Partner
Christian’s vast experience in B2B and B2C brand strategy work includes the streamlining of brand portfolios to enable customers to better navigate product and service offerings. This includes legacy portfolios, pre- and post-merger phases and the relationship between corporate and technology, product or service brands.
Partner
Jennie brings both an analytical and strategic perspective to client work in her areas of expertise in brand, portfolio, and growth strategy. With a focus on quantitative customer analytics and brand metrics, she is passionate about making customer insights the foundation to any new client challenge.
How Vivaldi's discovery-led UK campaign for Four Roses bourbon, which deliberately hid the brand name, raised awareness by 31%.
How Vivaldi helped Birkenstock become a brand-led company; within two years of the repositioning, revenue reached $600 million.
Charting New Territories
Developing digital solutions for patient outcomes
Understanding that Your Core Customers are the Bottom Line
