Jennifer Hoppe


Jennie brings both an analytical and strategic perspective to client work in her areas of expertise in brand, portfolio, and growth strategy. With a focus on quantitative customer analytics and brand metrics, she is passionate about making customer insights the foundation to any new client challenge. Jennie’s experience spans multiple B2C and B2B industries, including retail, professional services and packaging. Her current and past clients include market leaders such as McGraw Hill, E.ON and Jägermeister, as well as hidden champions such as Wacom, Mondi Group and SThree.

Jennie enjoys global client work, bringing an international perspective to projects across Europe and the United States.

Before joining Vivaldi, Jennie worked for Simon-Kucher & Partners, a strategy and marketing consultancy, where she was involved in sales and pricing strategy projects in the engineering and retail industries.

Jennie holds a Master’s degree in Business Administration, Strategic Management from the Erasmus University Rotterdam, and a Bachelor’s degree in International Business from the University of Maastricht. During her studies, Jennie spent time abroad at the University of New South Wales in Sydney and Fudan University in Shanghai.

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Jennifer Hoppe

Challenges taken on recently

  • Decoding existing and emerging audiences and building the product development roadmap for a leader in higher education content and technology
  • Decoding Gen Z to craft a new go-to-market approach for a global nutrition brand
  • Developing the strategy for a corporate relaunch of a global recruitment services brand

Likes to talk about

  • The key ingredients to innovation culture
  • The next big sports event
  • Traveling plans

Is reading or listening to

  • “Humankind: A Hopeful History" by Rutger Bregman
  • “WIN/WIN: Women in Innovation” Podcast
  • "Sapiens" – Yuval Noah Harari