Jake Varrone

Associate Creative Director

Jake believes there is no such thing as a bad idea—only bad execution. That every brief, no matter how overcomplicated or underfed, can be answered with a creative idea that complements the growth strategy, connects with the target audience, and reinvents the business. He specializes in copy, content, concept, and story, working between both strategy and creative teams to develop out-of-the-box ideas and experiences that help clients exchange real value and make genuine connections with their audience.

Jake’s creative journey began when he studied guitar performance, audio technology, and music journalism at the University of the Arts in Philadelphia. After graduating, he shifted his focus to writing and crafted his first novel, “The Dust.” Since then, Jake has honed his creative copywriting and concepting skills by working with an array of brands through various small creative agencies, as well as major companies such as Pitney Bowes, Publicis Groupe, and now Vivaldi.

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Jake Varrone - Vivaldi Associate Creative Director

Challenges taken on recently

  • Developing an influencer-content series that flips traditional influencing on its head for a disruptive automotive brand
  • Writing hundreds of headlines designed to make New Yorkers stop, stare, and snarl, and raise aided brand awareness of a fin-tech start up by 30%
  • Crafting a new verbal identity for a disruptive cyber security company who helps the government defend our nation

Likes to talk about

  • The similarities between creative writing and electronic music
  • How creatives should use ChatGPT
  • The differences between connection and genuine connection

Is reading or listening to

  • "Think Again" by Adam Grant
  • "The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization" by Adam Morgan
  • Anything by Haruki Murakami