Get Ahead of the Game: What can brands learn from the business of Esports?
Join four leading figures in the worlds of brand strategy, esports and the creative industries to discover how the $27 Billion esports industry creates value for its audiences and the broader ecosystem. Learn how the Esports model of participation in an interaction field is relevant for all 21st century brands wishing to create gravitational pull with their customers.
Take away strategies and tactics to create meaningful customer experiences, so your brand will not only survive, but thrive in the Platform Economy.
On this day, William Collis, Vivaldi Advisory Board Member, will also celebrate the launch of his newest book: “The Book of Esports”.
This is also a great opportunity to hear from Erich Joachimsthaler, Vivaldi Founder & CEO, talking about his upcoming book: “The Interaction Field.”