This Thanksgiving holiday, we at Vivaldi are thankful for all our clients and projects we were fortunate enough to work on. One pro bono project that we were especially fortunate to work on this summer was the Pianos project for Sing for Hope. Our design and digital arm – Vivaldi Fifth Season – was tapped by the Sing for Hope to create an ad campaign. Vivaldi Fifth Season team created a concept called “Here,” that focused on the interruptive nature of pianos in the public space. Then the design team created ads that reflected the concept and the final product were advertisements that were seen on phone booths and bus shelters across New York, on media spaces that were donated by the Pvblic Foundation.
We also had the privilege to paint one of the 88 pianos that were scattered throughout the city.