Alexander Schulze


Alexander believes that digital- and technological-enabled democratization of cultural, economic, and social power will significantly shape the world we live in. He is convinced that companies will have to develop new ways of doing business and interacting with consumers to thrive in this new reality. And he's excited to support clients on their journey towards these new models through business, transformation, brand, and innovation strategies.

Alexander works with clients across various industries, from nutrition and retail to automotive and energy, to develop strong business models, and brands for a fast-paced world of constant change and empowered consumers.

He has supported various blue-chip companies and SMEs in developing, prototyping and testing business and marketing innovations as well as crafting compelling go-to-market concepts. He is proud to have helped Mercedes-Benz drive cultural change in several internal transformations, helped Fortum build a strong brand portfolio following an M&A acquisition, and supported Trimble map global dynamics in the construction tech sector.

Alexander holds a master’s degree in Empirical Communication Science from the University of Hohenheim and a bachelor’s degree in Business Administration from the University of Pforzheim. Prior to Vivaldi, he helped spin off an innovation consultancy for one of the largest independent agencies in Germany.

When he’s not working on his clients’ transformation challenges, he’s updating his various playlists, keeping up with social trends through books and podcasts, and discovering new culinary hot spots.

Read full bio
Alexander Schulze Vivaldi

Challenges taken on recently

  • Conducting a global brand study across 10 markets to guide international portfolio strategy for a leading U.S. construction tech company
  • Developing a future-ready positioning for the procurement department of a global automotive brand as part of their overarching transformation strategy
  • Creating an EMEA growth and go-to-market strategy focused on Gen Z for a leading global nutrition brand

Likes to talk about

  • How culture shapes marketing and vice versa
  • The latest episode of one of the far too many podcasts in his podcatcher
  • Social mobility and the need to include social background into diversity discussions

Is reading or listening to

  • “Pedigree: How Elite Students Get Elite Jobs” by Lauren A. Rivera
  • “The Lords of Strategy” by Walter Kiechel
  • The Psychology Podcast with Scott Barry Kaufman