Devin Dewar

Creative Director

Devin has been described as an industry triple threat: He is equal parts copywriter, brand strategist, and art director. Having a skillset made from “eternally moldable clay” allows him to stretch beyond the expected realms of product/service storytelling and connect audiences to brands and businesses on an emotional level. Devin believes the most compelling way to turn a company narrative into an international bestseller is through the art of tone of voice: “Humanizing your brand is the only way your audience can build a relationship with it.” That is why he has spent the past decade debunking verbal identity myths and developing his own four-step tone of voice process — adopted by brands like Renault, Lavazza, McGraw Hill and No7.

At Vivaldi, Devin works with our clients to strengthen their visual and verbal identities, elevate their communication strategies, and uncover creative opportunities for growth.

Devin was previously the Head of Copy at HYPERVSN, a Richard Branson-backed 3D holographic advertising company. During his time there, Devin developed the brand’s global voice, rebranded the company, and aided in the launch of several award-winning technology products. Before chasing holograms, Devin was an integral part of Saatchi and Saatchi, and Leo Burnett’s creative studio — executing campaigns for Harley Davidson, Cadbury, Cîroc Vodka and Jeep.

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Devin Dewar - Vivaldi Account Director

Challenges taken on recently

  • Creating a new skincare category to launch a breakthrough brand into
  • Developing the global tone of voice for a world-leading recruitment company
  • Evolving the marketing articulation and brand narrative of Vivaldi

Likes to talk about

  • Nature versus nurture
  • Storytelling in country music
  • Past life regression therapy

Is reading or listening to

  • “Many Lives, Many Masters” by Brian Weiss
  • “Why We Sleep” by Matthew Walker
  • “Building a StoryBrand” by Donald Miller