Innovative Growth: Spicing Up The Product Innovation Process

  • CPG
  • Food & Beverage
pile of corn

The Challenge

For ACH Food Companies, a leading cooking and baking ingredient manufacturer, to successfully enter the fiercely competitive consumer market, it had to build a strong innovation and growth architecture that would drive sustainable growth. Vivaldi Group partnered with ACH Foods to enhance the existing innovation process and develop a detailed roadmap for the creation of a culture of innovation across the organization.

The Opportunity

To achieve exponential growth in the new market, ACH Foods had to establish a state-of-the-art innovation process and completely transform the organization’s beliefs around innovation. It was also crucial for ACH Foods to define key process guidelines, metrics, and responsibilities to ensure the success and efficiency of the project.

The Outcome

Our strategic partnership allowed ACH Foods to completely transform its innovation process, empowering the company to efficiently develop new products and capitalize on new business opportunities. Today, the former commercial food manufacturer is a flourishing mogul in the consumer products food market.

Turning Up the Heat

A leading manufacturer of cooking oils, spices, seasonings, and baking ingredients, the ACH Food Companies’ product lineup is led by well-known food brands that are in nearly every pantry in America – brands such as Mazola (the #1 corn oil brand in North America), Argo corn starch, Fleischmann’s yeast, and Spice Islands seasonings. The company had traditionally focused on the food service and food ingredients markets, but had recently decided to adopt a new consumer-facing business model following the acquisition of several consumer food brands. The move into the consumer market opened up a plethora of new opportunities for ACH, but this shift also required the redesign of the firm’s product innovation process.

With new product launches and expansions into new markets as primary drivers of growth for consumer brands, ACH’s product development processes needed to become faster and more agile to accommodate the rapid pace of the consumer market. Critical to this effort would be overhauling the company’s product innovation processes.

ACH hired Vivaldi Group seeking to enhance the existing innovation processes and ensure that innovations with the best chance for success would be launched in a swift timeframe. This included benchmarking ACH’s existing Stage-Gate process against best-in-class processes, creating new success criteria, defining the hurdles that ACH should set for itself, refining processes, charters, and templates, and creating a training and organizational action plan. The stakes were high. Enhancing ACH’s Stage-Gate process would help to focus innovation efforts, provide discipline and efficiency for cross-functional product launch teams, prioritize projects, effectively manage innovation resources, and identify points of pain.

“Vivaldi did a really nice job bringing forward state-of-the-art thinking in terms of innovation processes, and then right-sizing it for us so that we wouldn’t lose our agility and responsiveness to changes in the marketplace.”
— George Pastrana, CMO, ACH Foods

A Soup-To-Nuts Review

The Vivaldi team applied a “Funnel-to-Tunnel” approach to help improve the existing process.

The team started by auditing the existing ACH Stage-Gate system, gathered best-in-class practices both from within and outside of the packaged food industry, compared the ACH process to industry best practices and provided a fit-gap analysis assigning comparative ratings and relative importance, and recommended areas of focus to determine priority actions.

To improve the Stage-Gate process, we then created a strategy to implement portfolio management techniques, defined metric categories and specific criteria for each state, and documented process guidelines and timelines. We also defined go/no-go criteria for each Gate, developed and updated key supporting materials, and defined roles and responsibilities for cross-functional team members.

Finally, we created a high-level training plan, prescribed recommendations on how to incorporate the overall innovation approach into organizational thinking, recommended revisions for knowledge share systems, communicated and educated ACH employees via presentations and workshops in concert with the management team.

An Innovation Approach That’s Anything But Cookie Cutter

As a result of our work, ACH was able to make wholesale changes to the company’s innovation process. Our guidelines on process flow, meeting execution and decision-making criteria at each Gate, the templates for charters, scorecards, presentations and other supporting documents and ur comprehensive list of metrics improved portfolio management and project type at every Stage-Gate.

We advised ACH on team composition, roles and responsibilities and provided a high-level training plan and guidelines, recommendations on enrolling the organization to the Stage-Gate process, and revision recommendations on knowledge share systems.

Today, the former commercial food manufacturer is a flourishing mogul of the consumer products food market and ACH’s streamlined Stage-Gate process allows their product development team to get products from idea to market much faster than they used to.