Chris focuses on reinvention and growth at the intersection of consumer and business. With more than 25 years of experience in consulting, he has served global clients in over 30 countries, including leading names such as AB InBev, Canon, CIBC, Citizens Bank, Cox Automotive, Danone, Ford, GE, IBM, Kimberly-Clark, Microsoft, Nestle, Samsung, SC Johnson, South African Breweries, Unilever, and the United States Army.
Prior to joining Vivaldi, Chris was the co-founder of Ogilvy Consulting, where he was the Global COO and leader of the Brand Growth & Innovation practice.
Chris began his consulting career at McKinsey & Company, where he led the Marketing Effectiveness Practice and was the Senior Branding Expert for North America. After eight years with McKinsey, Chris joined Prophet Brand Strategy as a partner in New York, where he co-authored the book The Marketing Accountability Imperative. Before entering consulting, Chris was in Brand Management within the Food & Beverage category of P&G, where he helped launch Folgers Coffee into Canada.
A proud Canadian, Chris holds a Bachelor of Business Administration from the University of New Brunswick and a Master of Business Administration from Western University.
Chris lives in Montclair, New Jersey with his wife Gina, son Grant and daughter Grace, and enjoys hiking, movies and making things.
