Alberto Velasco


Alberto co-leads the Latin American office in Argentina's capital. With over 25 years of international experience as a senior marketing executive for some of the world’s leading brands, Alberto is a proven expert in portfolio and brand strategy and marketing execution at local, regional, and global levels. He has extensive experience leading business plan development and implementation, as well as driving internal cultural changes. His purpose is to help clients spot real business challenges and unlock growth opportunities.

Before joining Vivaldi, Alberto was the Digital Disruption for Growth Director at The Coca-Cola Company, where he helped develop digital transformation initiatives for the South Latin region. He was also the Coca-Cola Trademark Director for South Latin and the Regional Marketing Director in Argentina, leading the development of many Global and LATAM brand strategy, innovation, and communication projects.

Alberto’s experience in successfully managing brands has been honed in different industries and clients, including: Hyundai and Mazda, McDonald’s, and BellSouth Peru.

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Albert Velasco - Vivaldi Partner

Challenges taken on recently

  • Developing an e-commerce solution for small entrepreneurs
  • Helping a money transfer company develop its strategic framework for the future
  • Unlocking the growth opportunities for a financial services digital platform

Likes to talk about

  • Bitcoin and crypto
  • Digital transformation
  • Strategic marketing in the 2020s

Is reading or listening to

  • “The Bitcoin Standard” by Saifedean Ammous
  • “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne
  • “Eating the Big Fish” by Adam Morgan