Alberto co-leads the Latin American office in Argentina's capital. With over 25 years of international experience as a senior marketing executive for some of the world’s leading brands, Alberto is a proven expert in portfolio and brand strategy and marketing execution at local, regional, and global levels. He has extensive experience leading business plan development and implementation, as well as driving internal cultural changes. His purpose is to help clients spot real business challenges and unlock growth opportunities.
Before joining Vivaldi, Alberto was the Digital Disruption for Growth Director at The Coca-Cola Company, where he helped develop digital transformation initiatives for the South Latin region. He was also the Coca-Cola Trademark Director for South Latin and the Regional Marketing Director in Argentina, leading the development of many Global and LATAM brand strategy, innovation, and communication projects.
Alberto’s experience in successfully managing brands has been honed in different industries and clients, including: Hyundai and Mazda, McDonald’s, and BellSouth Peru.