Ben Kuenzle


Ben is fascinated by human behavior, understanding why people make specific choices, and the roles of brand and marketing in shaping perceptions and shifting behaviors. His work in strategy has led to an interest in building internal marketing teams, identifying growth and innovation opportunities, and building business strategies to support brand transformation ambitions. Ben is passionate about creating new platform business models to help transform clients' traditional pipeline businesses to better compete—and win—in ever-evolving business environments.

Ben has led numerous projects focused on building holistic product marketing efforts including go-to-market planning, strategic positioning, value propositions, and messaging, field enablement, UX design and prototyping, creative articulation, and in-market collateral development.

Prior to Vivaldi, Ben worked as a senior strategist at Interbrand, where he created brand strategies and growth platforms for major international companies. While at Interbrand, Ben worked across a variety of industries with B2B and B2C companies to solve a range of analytical, strategic and creative challenges.

His current and past clients include AIB International, American Express, FedEx, Illumina, Intuit, Johnson & Johnson, Merck, Nissan, PayPal, Performix, Pfizer, Stryker, and UST Global.

Ben holds a B.A. from Wheaton College and an M.B.A. from USC Marshall School of Business.

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Ben Kuenzle - Vivaldi Partner

Challenges taken on recently

  • Developing a roadmap for how a global fintech company should evolve from product-led to brand-led marketing in order to maximize their platform business model
  • Building a strong internal brand team to support one of the world’s most recognizable brands
  • Creating a platform strategy for an international healthcare innovation hub to incubate new ideas

Likes to talk about

  • Social Psychology
  • Southern California
  • Fitness and Nutrition
  • Podcast Recommendations 

Is reading or listening to

  • “Mere Christianity” by C.S. Lewis
  • “Cloud Atlas” by David Mitchell
  • “The Moviegoer” by Walker Percy