“You’re no longer just solving for a better car. You need to solve for mobility. And in order to solve for mobility, you can’t do it alone. You need to do it with partners. I call them participants in ‘the interaction field’. If you really want to integrate in the life of consumers, you can’t do it just by selling a particular product you need to sell. You need to connect in a number of ways.”
In July, our CEO Erich Joachimsthaler spoke with ETBrandEquity.com to break down the new rules of branding in a post-COVID world. He also discussed the importance of creating shared value for everyone, rather than exclusively for customers. Read the full article here.