"The Finishing Touch"
Glenfiddich 21 is finished in Caribbean rum casks, giving the liquid a unique colour, flavour and energy. We needed to raise awareness by dramatising its innovative story: Raised in Scotland, Roused in the Caribbean.
In ‘The Finishing Touch’, we combined two of our audience’s passions: music and tech, to create something that had never been seen before. Working with a Scottish orchestra and a Caribbean singer, we created a performance that personified the very essence of the expression. As they played, sound waves passed through the whisky, creating a dramatic visual metaphor for bringing the whisky to life. The film ended with a world first – a drop of whisky levitating through the power of the singer’s voice.
The Finishing Touch was the most engaged with and viewed content in the brand’s history, with over 8 million views and coverage in the Daily Mail and Mashable.