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Work

• Sparking Genuine Curiosity to Get a New Generation Excited About a Hidden Gem
• Retail Redefined: Creating A Mobile Customer Experience To Rival Apple
• From Product-Centric to Purpose-Driven: Finding Focus For A NeoBank
• Ensuring Sustainable Growth For A Global Energy Provider
• From Traditional to Digital-first: McGraw Hill's Digital Transformation Journey
• Creating a Customer-First Culture at American Express
• Transforming Wealth Management with Vivaldi's Customer-Centric Approach
• From Product-Centric to Brand-Led: Making Birkenstock Brand Relevant to Modern Consumers
• Transforming Landsec's Real Estate into A Lifestyle Brand
• Pioneering Patient-Centric Healthcare Solutions
• Transforming Work Culture at Bayernwerk
• Brewing Innovation: Making Big Splash Beyond Light Beer
• Teradata's Growth Attributed to The Power of Customer Centricity
• Driving Success Through Integration: Journey to a GTM Approach
• Coca-Cola's Consumer Connection Revolution
• Transforming Brand Identity: A Journey of Innovation, Sustainability, and Excellence
• Pfizer's Digital Leap for Enhanced Healthcare
• Engaging New Customer Segments: Creating Value For A New Target Market
• Schweppes' Successful Rebrand Journey
• Renault's Successful British Brand Comeback
• Western Union's Leap to Digital Dominance
• Inventing VocaLink’s Innovative Brand Architecture
• Driving Authenticity: Helping Dacia Unleash Its Unconventional Spirit
• Shaping Tchibo’s Future through Customer Engagement
• TEND's Approach to Leading The Blockchain Investment Revolution
• From Pipeline To Platform: Valet Living's Path to Exponential Growth
• Scout24’s Digital Transformation Journey
• Elevating Ambitions: Schindler's Global Value Proposition
• Remarkable Brand Transformation of Ruth’s Chris Steak House
• Rally's Platform Ecosystem Transformation
• Revitalizing the Brand Identity of a Paint Manufacturer
• Octapharma’s Human-Centric Brand Revolution
• Innovation Management: Revitalizing O2's Brand for Exponential Growth
• Mastering Buitoni's Brand Refresh
• A New Chapter in Medical Education with NEJM Group
• Migros’s Brand Repositioning for Future Success
• NEJM’s Transition From Medical Journal to Platform
• Lufthansa's Branding Transformation for Growth
• KWS's Growth Through Digital Strategy
• Empowering Hyundai and Kia through Brand Revamp
• From Vision to Triumph: How We Drove A Car With The Power Of Our Minds
• Mastering LEGO's Brand Identity and Global Engagement
• Revolutionizing the Ride: How We De-Mystified The In-Car Tour
• Transforming Transport Complaints: Hendrick's Most Successful Campaign
• Country Branding: A Marketing Campaign, Made From Scratch
• Crafting Generali's Effective Marketing Strategy
• Growth Journey: Positioning DIRECTV’s Future-Driven Brand Strategy
• Platform Revolution: Discovering A Platform Hidden In Plain Sight
• Deutsche Telekom's Rise to Telecom Brand Supremacy
• Brand Transformation: Digging Up Market Expansion Ideas For Pet Treats
• Leveraging Boeing's Brand Identity for Success
• Sparking Urban Gardening with Scott's Black Magic
• Revamping Allianz's Brand with Sitcom Style
• Innovative Growth: Spicing Up The Product Innovation Process
• Disney's Marketing Triumph: How We Made Mums Dream Big Again
• Vitality's Innovative Digital Strategy
• Transforming SLH through Insight-Driven Strategy
• Lay's Secrets to Snack Market Success
• Internal Branding Triumph: Investing In A Bank’s Internal Branding
• Unleashing Hyundai's Optimism Through Colour
• Growth Strategy: Rewriting The Recipe For Growth At Welbilt
• Marketing Mix: Refining Swarovski’s Brand Management System
• Accelerating Growth: How We Reviewed A Car From A High-Speed Couch
• Marketing Magic: How We Used Sentient Cucumbers To Drive Gin Sales
• Sonic Symphony: How We Levitated Whisky With Sound
• Embracing Uniqueness: How We Used Trolling To Launch The Hyundai Kona

People

• Erich Joachimsthaler, Ph.D.
• Tracy Huser
• Richard Rolka
• Markus Zinnbauer, Ph.D.
• Lee Powney
• Björn Sander
• Anne Olderog
• Devin Dewar
• Kevin Lane Keller
• Chris Halsall
• Larry Lucas
• Ben Kuenzle
• Christian Wank
• David Collis
• Mauricio Andujar
• Roger Mader
• Luis Gérardin
• Jennifer Hoppe
• Alberto Velasco
• Stefan Kluß
• Alexander Schulze
• Michelle Tay
• Tori O'Connor
• Ana Roman
• Inga Folta
• Jake Varrone

Posts by category

• Category: Blog
  • What Is Brand Awareness?
  • The New Business Imperative: Reimagine the Structures with Purpose, Strategy, and Actions
  • It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025
  • Brand Architecture in the Age of AI: The Growth Lever Most Companies Overlook
  • Reinventing Brand Strategy: The Holistic Brand Model
  • Chegg’s AI Misstep: A Lesson in Failing to Unlock True Customer Value
  • Really, Jaguar?
  • 2024, Il Sole 24 Ore, About Giorgio Armani
  • Do CEOs Really Understand Their Brand? It’s Time for a Wake-Up Call
  • Voices of Vivaldi: A Q&A Session with Devin Dewar
  • The Age of Artificial Intelligence is Already Here: We’re Not Keeping Up, We’re Keeping Ahead
  • Closing the growth gap
  • Upcoming Vivaldi Events
  • How Beauty Brands Should Build Connections with Digital-First Customers 
  • Reinventing Brand Strategy: Holistic Branding
  • Dynamic Branding for an Evolving Beauty Landscape
  • Leveraging AI for Exponential Growth: Key Takeaways from Our Recent Event
  • Vivaldi Perspective on the Evolution of Branding: From Communications to Value Creation
  • Gen Z Marketing Strategies: The Essentials
  • The Art of Influence: How to Keep Your Brand Top of Mind
  • The Vivaldi AI Model: How AI Creates Value for Businesses and Brands
  • Building Brands in the Digital Age
  • Vivaldi@Davos: A Game Plan for Embracing Generative AI
  • Unveiling the Future at CES 2024 – A Glimpse into AI and Innovation
  • The Future of Employee Experience
  • What You Need to Know from This Year’s World Economic Forum
  • The Power of Business Platforms: Unlocking New Growth Opportunities
  • Crafting Value Propositions to Stand Out
  • From Kentucky to the UK: Vivaldi’s Journey with Four Roses Bourbon
  • 4 New Year’s Resolutions We Can All Get Behind
  • The Real Winners of Generative AI Will be Consumers
  • Voices of Vivaldi: A Q&A Session with Markus Miklis
  • Voices of Vivaldi: Meet Michelle Tay
  • Cultivating an Innovation Ecosystem to Drive Business Growth
  • “You Don’t Have to Outrun the Bear” | Thoughts on Marketing Reinvention
  • Embracing Reinvention: The Vivaldi Way
  • Meet Alex Marshall: A Glimpse into the Life of Vivaldi’s London-Based Account Director
  • Marketing in the Metaverse
  • Will AI Make Learning More Intelligent?
  • How Insurance Companies Can Transform Value Creation
  • AI in Retail – Is the Value Real or Artificial?
  • Marketing Advantage in a Downturn: To Recession or Not to Recession?
  • Revolutionizing CMO Best Practices for the Future
  • Seven Strategies to Build Your Partnership Marketing
  • Building An Interaction Field In The Healthcare Industry
  • Enhancing AI: Why New Technology Must Include Diversity
  • Invisible Technology That Creates Consumer Magic
  • When A Brand Isn’t Being All It Can Be
  • Today’s Challenge to Build “Relational Wealth” with Tracey Camilleri
  • Working With AI: An Interview with Stanford’s Jeff Hancock
  • Sonder’s Mission to Provide Active Care Services
  • Innovating the Innovation Space with Dr. Reima Shakeir
  • How Should Creatives Use ChatGPT?
  • Digitization and Cooperation: Takeaways from Davos 2023
  • Ella F. Washington On Building Stronger Workplace Cultures
  • The End of the Beginning for AI in the Workplace
  • 10 Essential Questions Businesses Must Ask to Stay Competitive in 2023
  • Sandra Navidi on what we might expect from Davos 2023
  • Building A Business Reinvention Mindset
  • Vivaldi Awarded “Best of Consulting” By WirtschaftsWoche
  • Generating Ideas & Proactive Disruption Drives Business Success
  • Disrupting Design: How Emerging AI Tools Are Changing Creativity
  • Inventing Creative Solutions with Darren Richardson
  • The Future of Hybrid Work
  • Exploring the Evolving Future of Media with Michael Monheim
  • How Can Businesses Succeed Despite Times of Economic Crisis?
  • The Metaverse Meets the Interaction Field Meets Web3
  • Financial Services: Why the consumer should lead your crypto strategy
  • Making the Metaverse Work for the Rest of Us: Part I
  • Making a Better Metaverse
  • Vivaldi’s Success Secrets: Insights, Skills, and Books
  • The Mandate For Sustainability in the Energy Sector
  • How energy companies can future-proof their businesses
  • Transforming Energy Providers: From Commodities to Ecosystem Platforms
  • The Art Of Commercial Clairvoyance
  • The Interaction Field Opportunity In Education, Part II
  • The Interaction Field Opportunity in Education, Part I
  • Creating value in a world of exponential growth in connectivity
  • Vivaldi’s Mauricio Andujar on Brand Challenges Today
  • The Metaverse in Education: Hype or reality?
  • What’s next for 2022?
  • Let’s make holiday interactions speak louder than words.
  • What if the Facebook rebranding isn’t so dumb after all?
  • Transforming Brand Engagement with Gravitational Pull
  • Voices of Vivaldi: 2021 Summer Reading List
  • Seeing Around Corners: A Q&A With Senior Partner Chris Halsall
  • Humanizing the Digital Age, with Rishad Tobaccowala
  • Mastering Problem-Solving Techniques with Thomas Wedell-Wedellsborg
  • Event Recap: Tech is Not the Answer, or Is It?
  • Beth Comstock on Leading with Imagination in Uncertain Times
  • Melissa Schilling on Breakthrough Business Innovation
  • How Brand and Culture Create Great Companies with Denise Lee Yohn 
  • FOCUS-BUSINESS Awards Vivaldi “Top Employer SME 2021”
  • The Rigorous Discipline of Innovation: A Q&A with Senior Partner Lee Powney   
  • Redefining Productivity in the Remote Era with Bruce Daisley
  • On the Road to a New Perspective with Danny Hest
  • Cracking Complexity with David Komlos: It’s a Snap
  • What Recent Trends are Actually Going to Make a Difference in the Future?
  • The Interaction Field Q&A Session with Forbes’ Jenny Rooney and Author Erich Joachimsthaler
  • “The Interaction Field” Book Launch Week Recap
  • Intelligent Growth With Tiffani Bova: Is Your Business Smart Enough To Grow?
  • Bringing Strategy Back To Life with Dr. David Collis
  • The Inverted Firm with Geoff Parker: Platform Is The New Norm
  • Spotting Inflection Points to Master Business Pivot
  • Customers & Communities First: The New Drivers of Marketing with Dartmouth College’s Kevin Lane Keller
  • Interaction Fields: Redefining Customer Engagement
  • “Thriving, Not Surviving”: Retail Transformation in Challenging Times with Party City’s Julie Roehm
  • Founder Presents on the Business of Platforms & Disruption
  • Exploring Interaction Fields in Strategy
  • Event Recap: What Brands Can Learn from Esports
  • Facebook Challenges Vine with Instagram Video
  • A Discussion on Perpetual Innovation
  • Value Creation in Platform Business Interactions
  • Is Your Brand Ready for the Post-COVID World?
  • The Importance of Interactivity in a Post-COVID World
  • Using Social Currency to Build a Brand
  • Get Ahead of the Game: What can brands learn from the business of Esports?
  • Future Generali’s ‘Masters Speak’ session with Vivaldi Founder & CEO
  • Overcoming the Challenges Facing Consumer Packaged Goods Brands
  • Are You Ready To Discover Your Interaction Field?
  • We All Live in an Interaction Field
  • The Brand Purpose Crisis
  • How to Design a Platform Business
  • Driving Business Innovation and Success with Platform Thinking
  • How to Recognize an Interaction Field Business Model
  • How to Build Strong Brands in a Platform World?
  • Innovative Branding for Alcoholic Beverages
  • Shared Value not Shareholder Value – Platforms and Digital Ecosystems Need to Grow Up
  • How to Create Gravitational Pull, Part 1
  • Webinar Recap: Are your strategic plans irrelevant today?
  • Will the ‘New Normal’ Become Normal?
  • Three ways to increase marketing effectiveness in challenging times
  • Healthcare Brands Exemplifying Platform Thinking amidst the COVID-19 Pandemic
  • How a strong purpose can steer your brand through this time of crisis
  • What a time to be alive!
  • How is Covid-19 changing the world of education?
  • Times of India’s Star FLOW with Vivaldi Founder & CEO
  • A Running List of Brands we Admire for their COVID-19 Action
  • Hold tight the world has just accelerated…
  • Don’t stop, in fact go faster, be original, be empathetic…but most of all be helpful
  • Lessons in Brand Leadership: Brand-Building Key Steps
  • Revolution or evolution in Financial Services? Whichever you choose, things have to change
  • Redefining your customer approach in the face of COVID-19
  • How Do You Navigate A Trust Tsunami?
  • On How MercadoLibre Impacts Consumer Behavior, with Sean Summers
  • Brand or performance marketing – there is no debate
  • Frame of Reference Marketing: Positioning Fundamentals
  • On Driving Brand Growth, with Pierre-Laurent Baudey
  • Halfords’ Journey Towards Cycling Brand Domination
  • Business Leadership: Winning Retail Businesses in the Platform Economy
  • 5 Steps to Developing a Digital Platform Strategy
  • Why Your Business Needs to Shift in the Platform Economy
  • Lessons on Marketing Transformation, with Alberto Velasco and Luis Gérardin
  • The 3 Key Imperatives of Employee Engagement
  • Take a Deep Dive into the Future of Work
  • It’s a New Era of Brand Building
  • Investing in a Sustainable Future, with Emil Stigsgaard Fuglsang
  • The Business of Platforms, with Erich Joachimsthaler
  • Breaking the Kids’ Programming Paradigm, with Maggie McGuire
  • Nurturing the Entrepreneurial Spirit, with Aaron Schildkrout
  • Superpowers of Superconsumers, with Eddie Yoon
  • Investing in Intrapreneurship, with Veronika Lovett
  • Reaching Game-Changing Connectivity, with SAP’s Alison Biggan
  • Recasting Your Business Lens, with Jaime Punishill
  • Fueling a Platform with Crowd Power, with Numaan Akram
  • Curating Spotify’s Playlist for Success, with Mayur Gupta
  • Developing a New Disruption Theory, with Tom Goodwin
  • 11 Industry Leaders Ready For Platformization
  • Factor 04 in Platformization: Industry Position and Ecosystem Potential
  • Factor 05 in Platformization: Agile Experimentation with New Technologies
  • Factor 03 in Platformization: Social Currency
  • Factor 02 in Platformization: Value through Data & Analytics
  • Factor 01 in Platformization: The “Customer Centricity PLUS” Mindset
  • How do you measure the future growth potential of your business?
  • The Future of Work, with Alejandro Melamed
  • The Business of Texting, with Bonin Bough
  • Remixing the Principles of Platform Design, with Simone Cicero
  • Foreseeing the Future of Platform Thinking, with Sangeet Paul Choudary
  • Vivaldi awarded “Best Employer” for the second year in a row
  • Unlocking Growth with TaskRabbit’s Innovative Approach
  • Think Tank: Ratcheting Up Platform Businesses With ‘Superconsumers’
  • Leadership Lessons: Marketing in B2B
  • Are You Thinking Like A Platform Business? Assess Your Platform Readiness Score
  • Three Key Insights to Developing a Platform Business Model
  • Lessons from a Journey Mapping Warrior, Part III
  • Brand Positioning Mistakes
  • The Best Way to Use Journey Mapping, Part II
  • The Ultimate Guide to Customer Journey Mapping, Part I
  • When Is A Platform Business Model Right For You and Your Company?
  • When Is Platform Thinking Right for Your Company?
  • 5 Steps to a Modern Brand Architecture Strategy
  • Digital Transformation Strategy Never Ends
  • Experts Discuss Platforms at “Press Play on Platforms” Event
  • A Fresh Perspective on Customer Expectations in the Digital World
  • The Branding Journal’s 10 Questions for our Founder & CEO
  • Coca-Cola and the Shift to the “Branded House”: Should Other Marketers Consider a Similar Move?
  • The Beauty of Failure
  • Finding Your Customer’s Problem And Orchestrating The Buying Process
  • Pianos Project for Sing for Hope
  • 5 Golden Rules of Branding
• Category: Books
  • Creating Value and Growth: The Power of the Interaction Field Model
  • Brand Leadership: The Next Level of the Brand Revolution
  • “Hidden in Plain Sight” – The Authoritative Book on Organic Growth
  • Innovation as Usual: How to Help Your People Bring Great Ideas to Life
• Category: Events
  • WIN NY Panel: Creating Extraordinary Customer Experiences In partnership with Vivaldi Group
  • AI Strategy That Works: Creating Value Beyond the Hype
  • Aligning Corporate and Innovation Strategy: Insights from Vivaldi’s Lee Powney in Lima
  • Vivaldi x Women in Innovation June Event
  • Reinventing Leadership in the age of AI: A Leader’s Dilemma
  • Leveraging AI as an Exponential Growth Engine
  • AI as a Tool for Business Reinvention
  • AI: Bigger Than Electricity or Fire?
  • Four Key Takeaways from “Reinventing Business”
  • Ask Vivaldi: Our New LinkedIn Live Event Series
  • Unlocking Shared Value: Interaction Field Series
• Category: General
• Category: Live Feed
  • AI & The Future of Brands
  • AI & The Future of Innovation
  • AI & The Future of Work
• Category: News
  • Mauricio Andujar Joins SHIFT Connect as a Panelist
  • Our AI Insights Featured in El Comercio
  • Vivaldi launches the “AI: Unlocking Genuine Customer Value” at Pacífico Business School
  • Mauricio Andujar Joins Vivaldi to Lead Global Digital Team
  • Gen Z Consumers Reshaping Our Future
  • What Is Brand Vision?
  • Strategic Partnerships: Crate & Barrel x Draper James
  • PepsiCo Under Fire as Smaller Snackmakers Bulk Up in Healthy Organic
  • The Power of Social Currency
  • To Attract Gen Z, What Will Businesses Have to Do?
  • Why TV Still Makes Sense for E-Commerce Brands
• Category: Podcasts
  • How Technology is Changing Education
  • Explore the Impact of Platform Thinking: A Podcast Series
• Category: Publications
  • The AI Paradox: Why 90% of Executives Fail to See Results From AI
  • Fluid Retail: Strategies in the ‘Liquid Society’
  • Is your game plan a game changer?
  • How to turn today’s B2B marketing challenges into growth opportunities
  • Gen-Z Insights: Why It’s Time For A New Brand Strategy
  • The Platformization Potential Study
  • Retail Reinvention Means Long Live Brick-and-Mortar Retail
  • How to Become a Platform Business
  • Mastering brand architecture in a hyper-competitive digital era
  • Brand Architecture: New Solutions to Old Problems
  • Digital Darwinism Summit 2015: Lessons, Impressions & Takeaways
  • Building Brands Without Mass Media
  • The Brand Relationship Spectrum and the Key to Brand Architecture
  • Business Transformation Through Social Currency
  • Social Currency 2012
  • The Changing CMO Role: Evolution and Revolution at Work
  • Bridging the Gap between the CMO and the CIO: Roles and Ways of Collaborating in Times of Digital Darwinism
  • The Changing Role of the CMO
• Category: Speaking