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Work
- Sparking Genuine Curiosity to Get a New Generation Excited About a Hidden Gem
- Retail Redefined: Creating A Mobile Customer Experience To Rival Apple
- From Product-Centric to Purpose-Driven: Finding Focus For A NeoBank
- Ensuring Sustainable Growth For A Global Energy Provider
- From Traditional to Digital-first: McGraw Hill's Digital Transformation Journey
- Creating a Customer-First Culture at American Express
- Transforming Wealth Management with Vivaldi's Customer-Centric Approach
- From Product-Centric to Brand-Led: Making Birkenstock Brand Relevant to Modern Consumers
- Transforming Landsec's Real Estate into A Lifestyle Brand
- Pioneering Patient-Centric Healthcare Solutions
- Transforming Work Culture at Bayernwerk
- Brewing Innovation: Making Big Splash Beyond Light Beer
- Teradata's Growth Attributed to The Power of Customer Centricity
- Driving Success Through Integration: Journey to a GTM Approach
- Coca-Cola's Consumer Connection Revolution
- Transforming Brand Identity: A Journey of Innovation, Sustainability, and Excellence
- Pfizer's Digital Leap for Enhanced Healthcare
- Engaging New Customer Segments: Creating Value For A New Target Market
- Schweppes' Successful Rebrand Journey
- Renault's Successful British Brand Comeback
- Western Union's Leap to Digital Dominance
- Inventing VocaLink’s Innovative Brand Architecture
- Driving Authenticity: Helping Dacia Unleash Its Unconventional Spirit
- Shaping Tchibo’s Future through Customer Engagement
- TEND's Approach to Leading The Blockchain Investment Revolution
- From Pipeline To Platform: Valet Living's Path to Exponential Growth
- Scout24’s Digital Transformation Journey
- Elevating Ambitions: Schindler's Global Value Proposition
- Remarkable Brand Transformation of Ruth’s Chris Steak House
- Rally's Platform Ecosystem Transformation
- Revitalizing the Brand Identity of a Paint Manufacturer
- Octapharma’s Human-Centric Brand Revolution
- Innovation Management: Revitalizing O2's Brand for Exponential Growth
- Mastering Buitoni's Brand Refresh
- A New Chapter in Medical Education with NEJM Group
- Migros’s Brand Repositioning for Future Success
- NEJM’s Transition From Medical Journal to Platform
- Lufthansa's Branding Transformation for Growth
- KWS's Growth Through Digital Strategy
- Empowering Hyundai and Kia through Brand Revamp
- From Vision to Triumph: How We Drove A Car With The Power Of Our Minds
- Mastering LEGO's Brand Identity and Global Engagement
- Revolutionizing the Ride: How We De-Mystified The In-Car Tour
- Transforming Transport Complaints: Hendrick's Most Successful Campaign
- Country Branding: A Marketing Campaign, Made From Scratch
- Crafting Generali's Effective Marketing Strategy
- Growth Journey: Positioning DIRECTV’s Future-Driven Brand Strategy
- Platform Revolution: Discovering A Platform Hidden In Plain Sight
- Deutsche Telekom's Rise to Telecom Brand Supremacy
- Brand Transformation: Digging Up Market Expansion Ideas For Pet Treats
- Leveraging Boeing's Brand Identity for Success
- Sparking Urban Gardening with Scott's Black Magic
- Revamping Allianz's Brand with Sitcom Style
- Innovative Growth: Spicing Up The Product Innovation Process
- Disney's Marketing Triumph: How We Made Mums Dream Big Again
- Vitality's Innovative Digital Strategy
- Transforming SLH through Insight-Driven Strategy
- Lay's Secrets to Snack Market Success
- Internal Branding Triumph: Investing In A Bank’s Internal Branding
- Unleashing Hyundai's Optimism Through Colour
- Growth Strategy: Rewriting The Recipe For Growth At Welbilt
- Marketing Mix: Refining Swarovski’s Brand Management System
- Accelerating Growth: How We Reviewed A Car From A High-Speed Couch
- Marketing Magic: How We Used Sentient Cucumbers To Drive Gin Sales
- Sonic Symphony: How We Levitated Whisky With Sound
- Embracing Uniqueness: How We Used Trolling To Launch The Hyundai Kona
People
- Erich Joachimsthaler, Ph.D.
- Tracy Huser
- Richard Rolka
- Markus Zinnbauer, Ph.D.
- Lee Powney
- Björn Sander
- Anne Olderog
- Devin Dewar
- Kevin Lane Keller
- Chris Halsall
- Larry Lucas
- Ben Kuenzle
- Christian Wank
- David Collis
- Mauricio Andujar
- Roger Mader
- Luis Gérardin
- Jennifer Hoppe
- Alberto Velasco
- Stefan Kluß
- Alexander Schulze
- Michelle Tay
- Tori O'Connor
- Ana Roman
- Inga Folta
- Jake Varrone
Posts by category
- Category: Blog
- The New Business Imperative: Reimagine the Structures with Purpose, Strategy, and Actions
- It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025
- Brand Architecture in the Age of AI: The Growth Lever Most Companies Overlook
- Reinventing Brand Strategy: The Holistic Brand Model
- Chegg’s AI Misstep: A Lesson in Failing to Unlock True Customer Value
- Really, Jaguar?
- 2024, Il Sole 24 Ore, About Giorgio Armani
- Do CEOs Really Understand Their Brand? It’s Time for a Wake-Up Call
- Voices of Vivaldi: A Q&A Session with Devin Dewar
- The Age of Artificial Intelligence is Already Here: We’re Not Keeping Up, We’re Keeping Ahead
- Closing the growth gap
- Upcoming Vivaldi Events
- How Beauty Brands Should Build Connections with Digital-First Customers
- Reinventing Brand Strategy: Holistic Branding
- Dynamic Branding for an Evolving Beauty Landscape
- Leveraging AI for Exponential Growth: Key Takeaways from Our Recent Event
- Vivaldi Perspective on the Evolution of Branding: From Communications to Value Creation
- Gen Z Marketing Strategies: The Essentials
- The Art of Influence: How to Keep Your Brand Top of Mind
- The Vivaldi AI Model: How AI Creates Value for Businesses and Brands
- Building Brands in the Digital Age
- Vivaldi@Davos: A Game Plan for Embracing Generative AI
- Unveiling the Future at CES 2024 – A Glimpse into AI and Innovation
- The Future of Employee Experience
- What You Need to Know from This Year’s World Economic Forum
- The Power of Business Platforms: Unlocking New Growth Opportunities
- Crafting Value Propositions to Stand Out
- From Kentucky to the UK: Vivaldi’s Journey with Four Roses Bourbon
- 4 New Year’s Resolutions We Can All Get Behind
- The Real Winners of Generative AI Will be Consumers
- Voices of Vivaldi: A Q&A Session with Markus Miklis
- Voices of Vivaldi: Meet Michelle Tay
- Cultivating an Innovation Ecosystem to Drive Business Growth
- “You Don’t Have to Outrun the Bear” | Thoughts on Marketing Reinvention
- Embracing Reinvention: The Vivaldi Way
- Meet Alex Marshall: A Glimpse into the Life of Vivaldi’s London-Based Account Director
- Marketing in the Metaverse
- Will AI Make Learning More Intelligent?
- How Insurance Companies Can Transform Value Creation
- AI in Retail – Is the Value Real or Artificial?
- Marketing Advantage in a Downturn: To Recession or Not to Recession?
- Revolutionizing CMO Best Practices for the Future
- Seven Strategies to Build Your Partnership Marketing
- Building An Interaction Field In The Healthcare Industry
- Enhancing AI: Why New Technology Must Include Diversity
- Invisible Technology That Creates Consumer Magic
- When A Brand Isn’t Being All It Can Be
- Today’s Challenge to Build “Relational Wealth” with Tracey Camilleri
- Working With AI: An Interview with Stanford’s Jeff Hancock
- Sonder’s Mission to Provide Active Care Services
- Innovating the Innovation Space with Dr. Reima Shakeir
- How Should Creatives Use ChatGPT?
- Digitization and Cooperation: Takeaways from Davos 2023
- Ella F. Washington On Building Stronger Workplace Cultures
- The End of the Beginning for AI in the Workplace
- 10 Essential Questions Businesses Must Ask to Stay Competitive in 2023
- Sandra Navidi on what we might expect from Davos 2023
- Building A Business Reinvention Mindset
- Vivaldi Awarded “Best of Consulting” By WirtschaftsWoche
- Generating Ideas & Proactive Disruption Drives Business Success
- Disrupting Design: How Emerging AI Tools Are Changing Creativity
- Inventing Creative Solutions with Darren Richardson
- The Future of Hybrid Work
- Exploring the Evolving Future of Media with Michael Monheim
- How Can Businesses Succeed Despite Times of Economic Crisis?
- The Metaverse Meets the Interaction Field Meets Web3
- Financial Services: Why the consumer should lead your crypto strategy
- Making the Metaverse Work for the Rest of Us: Part I
- Making a Better Metaverse
- Vivaldi’s Success Secrets: Insights, Skills, and Books
- The Mandate For Sustainability in the Energy Sector
- How energy companies can future-proof their businesses
- Transforming Energy Providers: From Commodities to Ecosystem Platforms
- The Art Of Commercial Clairvoyance
- The Interaction Field Opportunity In Education, Part II
- The Interaction Field Opportunity in Education, Part I
- Creating value in a world of exponential growth in connectivity
- Vivaldi’s Mauricio Andujar on Brand Challenges Today
- The Metaverse in Education: Hype or reality?
- What’s next for 2022?
- Let’s make holiday interactions speak louder than words.
- What if the Facebook rebranding isn’t so dumb after all?
- Transforming Brand Engagement with Gravitational Pull
- Voices of Vivaldi: 2021 Summer Reading List
- Seeing Around Corners: A Q&A With Senior Partner Chris Halsall
- Humanizing the Digital Age, with Rishad Tobaccowala
- Mastering Problem-Solving Techniques with Thomas Wedell-Wedellsborg
- Event Recap: Tech is Not the Answer, or Is It?
- Beth Comstock on Leading with Imagination in Uncertain Times
- Melissa Schilling on Breakthrough Business Innovation
- How Brand and Culture Create Great Companies with Denise Lee Yohn
- FOCUS-BUSINESS Awards Vivaldi “Top Employer SME 2021”
- The Rigorous Discipline of Innovation: A Q&A with Senior Partner Lee Powney
- Redefining Productivity in the Remote Era with Bruce Daisley
- On the Road to a New Perspective with Danny Hest
- Cracking Complexity with David Komlos: It’s a Snap
- What Recent Trends are Actually Going to Make a Difference in the Future?
- The Interaction Field Q&A Session with Forbes’ Jenny Rooney and Author Erich Joachimsthaler
- “The Interaction Field” Book Launch Week Recap
- Intelligent Growth With Tiffani Bova: Is Your Business Smart Enough To Grow?
- Bringing Strategy Back To Life with Dr. David Collis
- The Inverted Firm with Geoff Parker: Platform Is The New Norm
- Spotting Inflection Points to Master Business Pivot
- Customers & Communities First: The New Drivers of Marketing with Dartmouth College’s Kevin Lane Keller
- Interaction Fields: Redefining Customer Engagement
- “Thriving, Not Surviving”: Retail Transformation in Challenging Times with Party City’s Julie Roehm
- Founder Presents on the Business of Platforms & Disruption
- Exploring Interaction Fields in Strategy
- Event Recap: What Brands Can Learn from Esports
- Facebook Challenges Vine with Instagram Video
- A Discussion on Perpetual Innovation
- Value Creation in Platform Business Interactions
- Is Your Brand Ready for the Post-COVID World?
- The Importance of Interactivity in a Post-COVID World
- Using Social Currency to Build a Brand
- Get Ahead of the Game: What can brands learn from the business of Esports?
- Future Generali’s ‘Masters Speak’ session with Vivaldi Founder & CEO
- Overcoming the Challenges Facing Consumer Packaged Goods Brands
- Are You Ready To Discover Your Interaction Field?
- We All Live in an Interaction Field
- The Brand Purpose Crisis
- How to Design a Platform Business
- Driving Business Innovation and Success with Platform Thinking
- How to Recognize an Interaction Field Business Model
- How to Build Strong Brands in a Platform World?
- Innovative Branding for Alcoholic Beverages
- Shared Value not Shareholder Value – Platforms and Digital Ecosystems Need to Grow Up
- How to Create Gravitational Pull, Part 1
- Webinar Recap: Are your strategic plans irrelevant today?
- Will the ‘New Normal’ Become Normal?
- Three ways to increase marketing effectiveness in challenging times
- Healthcare Brands Exemplifying Platform Thinking amidst the COVID-19 Pandemic
- How a strong purpose can steer your brand through this time of crisis
- What a time to be alive!
- How is Covid-19 changing the world of education?
- Times of India’s Star FLOW with Vivaldi Founder & CEO
- A Running List of Brands we Admire for their COVID-19 Action
- Hold tight the world has just accelerated…
- Don’t stop, in fact go faster, be original, be empathetic…but most of all be helpful
- Lessons in Brand Leadership: Brand-Building Key Steps
- Revolution or evolution in Financial Services? Whichever you choose, things have to change
- Redefining your customer approach in the face of COVID-19
- How Do You Navigate A Trust Tsunami?
- On How MercadoLibre Impacts Consumer Behavior, with Sean Summers
- Brand or performance marketing – there is no debate
- Frame of Reference Marketing: Positioning Fundamentals
- On Driving Brand Growth, with Pierre-Laurent Baudey
- Halfords’ Journey Towards Cycling Brand Domination
- Business Leadership: Winning Retail Businesses in the Platform Economy
- 5 Steps to Developing a Digital Platform Strategy
- Why Your Business Needs to Shift in the Platform Economy
- Lessons on Marketing Transformation, with Alberto Velasco and Luis Gérardin
- The 3 Key Imperatives of Employee Engagement
- Take a Deep Dive into the Future of Work
- It’s a New Era of Brand Building
- Investing in a Sustainable Future, with Emil Stigsgaard Fuglsang
- The Business of Platforms, with Erich Joachimsthaler
- Breaking the Kids’ Programming Paradigm, with Maggie McGuire
- Nurturing the Entrepreneurial Spirit, with Aaron Schildkrout
- Superpowers of Superconsumers, with Eddie Yoon
- Investing in Intrapreneurship, with Veronika Lovett
- Reaching Game-Changing Connectivity, with SAP’s Alison Biggan
- Recasting Your Business Lens, with Jaime Punishill
- Fueling a Platform with Crowd Power, with Numaan Akram
- Curating Spotify’s Playlist for Success, with Mayur Gupta
- Developing a New Disruption Theory, with Tom Goodwin
- 11 Industry Leaders Ready For Platformization
- Factor 04 in Platformization: Industry Position and Ecosystem Potential
- Factor 05 in Platformization: Agile Experimentation with New Technologies
- Factor 03 in Platformization: Social Currency
- Factor 02 in Platformization: Value through Data & Analytics
- Factor 01 in Platformization: The “Customer Centricity PLUS” Mindset
- How do you measure the future growth potential of your business?
- The Future of Work, with Alejandro Melamed
- The Business of Texting, with Bonin Bough
- Remixing the Principles of Platform Design, with Simone Cicero
- Foreseeing the Future of Platform Thinking, with Sangeet Paul Choudary
- Vivaldi awarded “Best Employer” for the second year in a row
- Unlocking Growth with TaskRabbit’s Innovative Approach
- Think Tank: Ratcheting Up Platform Businesses With ‘Superconsumers’
- Leadership Lessons: Marketing in B2B
- Are You Thinking Like A Platform Business? Assess Your Platform Readiness Score
- Three Key Insights to Developing a Platform Business Model
- Lessons from a Journey Mapping Warrior, Part III
- Brand Positioning Mistakes
- The Best Way to Use Journey Mapping, Part II
- The Ultimate Guide to Customer Journey Mapping, Part I
- When Is A Platform Business Model Right For You and Your Company?
- When Is Platform Thinking Right for Your Company?
- 5 Steps to a Modern Brand Architecture Strategy
- Digital Transformation Strategy Never Ends
- Experts Discuss Platforms at “Press Play on Platforms” Event
- A Fresh Perspective on Customer Expectations in the Digital World
- The Branding Journal’s 10 Questions for our Founder & CEO
- Coca-Cola and the Shift to the “Branded House”: Should Other Marketers Consider a Similar Move?
- The Beauty of Failure
- Finding Your Customer’s Problem And Orchestrating The Buying Process
- Pianos Project for Sing for Hope
- 5 Golden Rules of Branding
- Category: Books
- Category: Events
- AI Strategy That Works: Creating Value Beyond the Hype
- Aligning Corporate and Innovation Strategy: Insights from Vivaldi’s Lee Powney in Lima
- Vivaldi x Women in Innovation June Event
- Reinventing Leadership in the age of AI: A Leader’s Dilemma
- Leveraging AI as an Exponential Growth Engine
- AI as a Tool for Business Reinvention
- AI: Bigger Than Electricity or Fire?
- Four Key Takeaways from “Reinventing Business”
- Ask Vivaldi: Our New LinkedIn Live Event Series
- Unlocking Shared Value: Interaction Field Series
- Category: General
- Category: Live Feed
- Category: News
- Mauricio Andujar Joins SHIFT Connect as a Panelist
- Our AI Insights Featured in El Comercio
- Vivaldi launches the “AI: Unlocking Genuine Customer Value” at Pacífico Business School
- Mauricio Andujar Joins Vivaldi to Lead Global Digital Team
- Gen Z Consumers Reshaping Our Future
- What Is Brand Vision?
- Strategic Partnerships: Crate & Barrel x Draper James
- PepsiCo Under Fire as Smaller Snackmakers Bulk Up in Healthy Organic
- The Power of Social Currency
- To Attract Gen Z, What Will Businesses Have to Do?
- Why TV Still Makes Sense for E-Commerce Brands
- Category: Podcasts
- Category: Publications
- The AI Paradox: Why 90% of Executives Fail to See Results From AI
- Fluid Retail: Strategies in the ‘Liquid Society’
- Is your game plan a game changer?
- How to turn today’s B2B marketing challenges into growth opportunities
- Gen-Z Insights: Why It’s Time For A New Brand Strategy
- The Platformization Potential Study
- Retail Reinvention Means Long Live Brick-and-Mortar Retail
- How to Become a Platform Business
- Mastering brand architecture in a hyper-competitive digital era
- Brand Architecture: New Solutions to Old Problems
- Digital Darwinism Summit 2015: Lessons, Impressions & Takeaways
- Building Brands Without Mass Media
- The Brand Relationship Spectrum and the Key to Brand Architecture
- Business Transformation Through Social Currency
- Social Currency 2012
- The Changing CMO Role: Evolution and Revolution at Work
- Bridging the Gap between the CMO and the CIO: Roles and Ways of Collaborating in Times of Digital Darwinism
- The Changing Role of the CMO
- Category: Speaking