Competitive Strategy

We cut through market noise with competitive strategy consulting—revealing opportunities, shaping bold business growth strategies, and delivering sustainable competitive advantage.

Partner with us

Competitive Advantage

Achieving and maintaining a competitive advantage requires deep analysis of market changes and a robust business strategy. Vivaldi works closely with clients to develop differentiated offers and innovative business models that align with customer needs and deliver value.

Competitive Strategy

Our competitive strategy framework identifies where your company stands in the market, clarifies strategic goals, and maps pathways to sustainable growth. We combine competitive insights with competitive intelligence to spot opportunities, mitigate threats, and strengthen your competitive edge.

Business Strategy

Vivaldi integrates competitive positioning into a broader business strategy that balances short-term wins with long-term success. By analyzing market context, market share, and capabilities, we design solutions that drive profitability and operational efficiency.

Learn more about our Growth Strategy expertise.

Strategic Planning

Effective strategic planning goes beyond forecasts. We leverage scenario planning and analysis to help organizationsadapt to market shifts while maintaining alignment with their strategic goals. This holistic approach ensures agility and resilience.

Strategy Consulting

Our strategy consulting engagements include market entry, cost leadership, and differentiation strategies. We help clients identify resources, manage costs, and create pathways to growth in competitive industries.

Explore our Business Model Innovation capabilities.

Competitive Intelligence

Vivaldi applies advanced competitive intelligence methods to monitor competitors, analyze market changes, and uncover hidden opportunities. This intelligence supports maintaining an advantage over time.

Competitive Insights

Our competitive insights process combines expertise with data to pinpoint white space in the marketplace. We help clients tailor go to market strategies to capture market share and strengthen positioning.

Competitive Positioning

Strong competitive positioning means aligning your brand promise with customer needs and delivering distinctive value. Vivaldi guides companies in refining their offers to build competitive advantage and expand in new markets.

Consulting Services

Vivaldi’s consulting services cover a wide range of industry sectors, providing expert support for organizations facing disruptive market shifts and competitive pressures. We offer tailored engagements that drive growth and lasting differentiation.

Strategy Consulting Services

Our strategy consulting services bring together senior advisors, deep industry knowledge, and innovative thinking. Each engagement is led by a senior partner who ensures strategies are actionable, measurable, and tied to clear business outcomes.

Go To Market

Designing an effective go to market strategy requires deep understanding of the competitive landscape and the flexibility to adapt to market changes. Vivaldi ensures your launch plans and channel strategies resonate with customers.

Expert Support

With Vivaldi, you gain expert support from a team that knows how to navigate challenges in dynamic markets. We leverage proven frameworks to identify opportunities, allocate resources, and maintain focus on your strategic goals.

Ready to strengthen your market position? Contact Vivaldi to discuss how our competitive strategy consulting can transform your approach and deliver results.

Capabilities to Give You the Competitive Advantage

Our competitive strategy consultants help you navigate complex market landscapes, identify target market opportunities, and devise tailored strategies that propel your business towards sustainable growth and success.

Digital Transformation

Drive lasting growth, operational efficiency, and customer value through tailored digital transformation programs built to align with your business strategy and market needs.

Learn More
Generative AI Strategy

Accelerate transformation and build competitive advantage with Vivaldi's generative AI strategy. We help organizations align technology with business goals to create sustainable, measurable impact.

Learn More
Brand & Product Portfolio Strategy

Strengthen your market position and align your offerings with evolving customer needs through a world-class brand product portfolio strategy from Vivaldi. We guide companies in designing, managing, and optimizing both their brand and product portfolios for sustained success.

Learn More
Demand Landscape Mapping

Navigate changing market dynamics with confidence using Vivaldi’s demand landscape mapping. Our proprietary frameworks help companies unlock growth by identifying untapped consumer opportunities, informing brand strategy, and guiding data-driven decisions that scale with your organization.

Learn More
Marketing Transformation

Transform your brand and marketing organization into a growth engine. Restructure, embrace technology, and deliver measurable business results.

Learn More
Direct-to-Consumer (DTC) Programs

In an increasingly digital-first marketplace, Vivaldi helps brands build and optimize direct to consumer DTC programs that forge deeper customer relationships, drive higher profit margins, and reshape the customer experience end-to-end. These programs offer brands direct engagement with their audiences—bypassing traditional retail models and enabling data-driven growth.

Learn More
Brand Equity

Reveal, measure, and strengthen brand equity and brand value across every interaction. Understand the forces that define brand equity, and turn them into drivers of growth.

Learn More
Commercial Strategy

Discover Vivaldi’s AI-powered Commercial Strategy services - designing adaptive systems that drive growth, maximize revenue, and align brand, business, and customer value in real time.

Learn More
Customer Journey Mapping

Master how customers interact across platforms and touchpoints with Vivaldi's customer journey mapping service. We go beyond assumptions to reveal reality.

Learn More
Pricing Strategy

Maximize profitability with pricing strategies built for dynamic human behaviors and value-driven decision-making in digitally evolving markets. Vivaldi helps leading firms turn pricing into a core growth engine.

Learn More

Meet some of our experts

Chris Halsall

Senior Partner

Chris focuses on reinvention and growth at the intersection of consumer and business. With more than 25 years of experience in consulting, he has served global clients in over 30 countries, including leading names such as AB InBev, Canon, CIBC, Citizens Bank, Cox Automotive, Danone, Ford, GE, IBM, Kimberly-Clark, Microsoft, Nestle, Samsung, SC Johnson, South African Breweries, Unilever, and the United States Army.

Learn more
Markus Zinnbauer, Ph.D.

Senior Partner

He brings a unique combination of strategic and data-driven acumen with deep and practical modern marketing expertise. He enjoys getting immersed in new challenges quickly and forming a clear strategic perspective to drive client’s growth, innovation and change.

Learn more

Frequently Asked Questions

What is competitive strategy consulting?

Competitive strategy consulting helps organizations analyze the competitive and demand landscapes, define strategic priorities, and implement systemic actions to achieve a sustainable competitive advantage.

How does Vivaldi build competitive advantage?

We combine competitive insights, market context analysis, and competitive positioning to help clients differentiate and grow.

What is the role of competitive intelligence in strategy?

Competitive intelligence enables companies to monitor competitors, assess market changes, and adapt business strategy in real time.

How does strategic planning improve market share?

By aligning what we call “future-back” strategic planning with tech-powered go to market execution, Vivaldi ensures that clients can respond quickly to market shifts and capture market share.

What industries benefit from Vivaldi's strategy consulting services?

Our strategy consulting services benefit a wide range of sectors, from tech and finance to consumer goods and healthcare, each led by a senior partner with relevant expertise.