Thomas Ajello

Senior Partner, Global Chief Creative & Digital Officer

Thomas Ajello Photo

With a deep brand, digital and experience background, Tom is one of the industry’s most progressive and versatile creative leaders. As Chief Creative and Digital Officer of VIVALDI Group Tom works across our many business units and partners helping drive a unified creative vision while fostering dynamic and diverse creative culture across all of our global offices.

Tom believes in the power of creativity as a force for unlocking value and he is responsible for leading the creative vision across the full spectrum of capabilities represented in the company’s Consult, Create and Commerce Charter. As a member of the Senior Partner team Tom also helps shape the strategy of the firm.

As head of digital and creative Tom thrives in the middle of what can be done and what will be done—relishing the idea of inspiring the people around him with the seduction of real invention. Tom has expressed this passion through creative, product, and leadership roles at some of the world’s most prominent and disruptive agencies. He joins us from his previous post—Founder and Managing Partner of Makeable—where he led the strategic and creative vision of one of New York’s most innovative design agencies. Prior to Makeable, Tom helped build POKE (Acquired by Publicis) into a world class advertising, product design, service design, consulting and venture firm.

During his tenure, POKE became one of the most WEBBY awarded agencies in the world, winning for every kind of brand experience—from fin tech, to provocative installations at MoMA, to powerful retail experiences in UNIQLO stores all over the world, to disruptive content and entertainment for Nickelodeon, to helping create the Weather Channel app most of us use every single day.

As our digital and creative leader, Tom believes in the unstoppable power of people. He values creativity, accountability, and experimentation. His primary motivation is quality. And, above all, Tom never gives up. With this core vision and value set, Tom coaches our diverse global team of story-tellers, interaction designers, and technologists with the passion and confidence required to develop meaningful solutions to today’s business problems.

Tom’s career in design, advertising and digital media has spanned 20 years and four continents, working with the brightest and best across multiple creative and strategy disciplines. Tom has had the honor of creating for some of the world’s most interesting companies: Audi, Coach, Sephora, British Airways, American Express, The Weather Channel, MoMA, Dyson, Johnson & Johnson, Uniqlo, IBM, and Google. His work has been featured at MoMA twice and he was named in Creativity Magazine’s Top 30 Under 30.

When he’s not inspiring creativity on Vivaldi Field, Tom can be found in the hills of Connecticut where he’s remodeling a 220-year-old farmhouse, riding a mountain bike, or generally outdoors with his family. Tom believes our future depends on our ability to understand, engage, and inspire Generations Z and Alpha to become the best digital citizens they can be. He also helps bring us closer to this goal as a youth football coach and STEM leader in his community.

Challenges He's Taken on Recently

  • Remodeling a 200-year-old farmhouse.
  • Designing a new kind of kitchen utensil.
  • Helping create a community facility to foster design thinking in local youth.
  • Creating a disruptive AI model and prototype for a television network