Business Experimentation: A Smarter Way to Grow
Business experimentation allows companies to validate strategies in live environments, using real data, customers, and channels to inform what works.
At Vivaldi, we focus on:
- Designing structured business experiments
- Embedding test & learn culture within teams
- Driving client success through continuous iteration
This hands-on method creates powerful strategic insights without relying solely on forecasts or assumptions.
Through our business experimentation consulting services, Vivaldi equips teams with frameworks that empower them to act with agility, validate hypotheses, and adopt a continuous learning mindset. The result is not only innovation but also informed risk-taking that aligns with long-term strategic goals. Our process encourages competency team collaboration and creates pathways for professional growth, supported by proprietary platforms and cutting-edge tools.
Using Data Science to Power Experimentation
The foundation of effective business experimentation lies in robust data science. Vivaldi applies modern data science tools to:
- Model experiment design and hypotheses
- Track metrics and extract actionable data
- Translate findings into strategic guidance
Our team helps clients gain data driven insights to steer smarter business strategies. We leverage expertise in data modeling, database management, and performance analytics to support business experiments grounded in statistical rigor. These practices enable our clients to identify key priorities, minimize inherent risk, and refine their offerings based on empirical evidence.
Explore how Digital Ecosystem Design connects experimentation to innovation.
Consulting Services That Enable Measurable Change
Unlike traditional management consulting, Vivaldi’s consulting services prioritize hands-on experimentation over slide decks.
We work with regional and global clients to:
- Structure business experiments aligned with business priorities
- Interpret data insights for key decision-makers
- Embed test & learn capabilities across departments
From early-stage ideas to portfolio-level experiments, we guide the full experimentation journey. Vivaldi also supports senior project delivery consultants in creating experiments that align with corporate security responsibility, ensuring all activities involving access are performed in compliance with information security protocols.
By combining traditional management consulting with cutting-edge experimentation techniques, we foster sustainable innovation and growth.
Designing and Executing Strategic Business Experiments
Business experiments aren’t guesswork—they require design discipline, operational agility, and technical know-how.
Vivaldi enables organizations to:
- Identify key priorities and hypotheses
- Launch test & learn pilots across markets
- Evaluate experiments with clarity and rigor
We help turn your most innovative ideas into validated business strategies. This process is supported by effective communication practices and a collaborative team environment. We ensure that internal and client meetings remain focused on progress, and client analysts are empowered to provide clients with value added services.
Check our AI-Powered Innovation Sprints for examples of data-led experimentation at scale.
Embedding Data Science into the Business Core
Vivaldi’s experimentation consultants are fluent in data science, and work hand-in-hand with your internal analytics teams. We combine:
- Data visualization tools
- Data modeling and performance analytics
- Proprietary platforms for experimentation at scale
We guide our clients to leverage data science tools in ways that drive measurable performance. Whether you’re retaining customers or launching new revenue models, business experimentation supported by data science delivers competitive advantages that drive client success.
Building Business Experiments That Deliver Results
Great business experiments combine clarity, creativity, and business alignment. Vivaldi ensures each experiment is designed for:
- Clear metrics and measurable business outcomes
- Impact at both local office and global scale
- Sustainable implementation across business functions
We turn business experimentation into a core capability—not a one-off initiative. Our business experimentation consultants work across territories worldwide to scale programs and deliver insights tailored to a diverse global customer base. Whether working with governments or private organizations, our networks combine proprietary frameworks and proven work experience related to business transformation.
Supporting Professional Growth Through Experimentation
Business experimentation transforms more than strategy. It strengthens teams, encourages collaborative learning, and sharpens decision-making.
Vivaldi empowers:
- Consulting leaders to foster experimentation culture
- Senior project delivery consultants to lead with data
- Internal and client meetings grounded in real-world results
Explore how Brand Acceleration works in tandem with test & learn mindsets.
Business experimentation encourages professional growth by allowing individuals to perform multiple tasks and take ownership of their own analysis. This drives employee engagement and ensures the organization becomes more adaptable to change.
Aligning Experimentation with Strategic Goals
From corporate innovation to market entry, Vivaldi ensures every experiment ladders into the broader business strategy. We offer:
- Strategic guidance based on experimental outcomes
- Integration with portfolio-level planning
- Performance tracking for continuous improvement
This alignment enables teams to deliver immediate value while preparing for long-term success. Business experimentation offers a powerful way to identify key findings, test assumptions in real-time, and move toward sustainable economy models. Our consultants provide technical subject matter guidance, especially when experimenting in sensitive areas such as digital payments choices or customer data management.
Leveraging Mastercard’s Rich Data Assets for Greater Impact
In partnership with Mastercard’s consulting services group, Vivaldi leverages Mastercard’s rich data assets to provide unique market intelligence. These collaborations allow us to:
- Drive client success by analyzing transaction data
- Ensure data compliance with Mastercard’s security policies
- Integrate Mastercard’s guidelines into each experiment
From suspected information security violations to periodic mandatory security trainings, Vivaldi and Mastercard prioritize information integrity.
Ready to experiment smarter? Get in touch with Vivaldi to design business experiments that drive confident, data-backed decisions.
