Consulting Services
Vivaldi provides segmentation & targeting consulting services that empower businesses to pinpoint attractive segments and direct marketing efforts toward audiences with the highest growth potential. By analyzing customer data and market trends, we create segmentation models that guide resource allocation, revenue protection goals, and the design of compelling marketing campaigns.
We go beyond traditional market segmentation to develop value based segmentation that delivers commercial impact and aligns to your unique business objectives. Clients rely on Vivaldi to inform strategic decisions that drive long term growth and increase cost efficiency.
Explore related expertise:
Customer Segmentation
Understanding customer segmentation is the foundation of effective targeting. Vivaldi’s methodology blends qualitative research, advanced analytics, and segmentation research to reveal shared characteristics across different customer segments.
Whether your market requires demographic segmentation, geographic segmentation, or psychographic segmentation, Vivaldi helps businesses segment customers based on behavior, personality traits, and commercial value. Our analysis provides the actionable insights marketing teams need to launch successful customer campaigns.
See how Vivaldi enhances experience strategy:
Customer Segments
Every business has different customers, but not every customer delivers the same value. Vivaldi identifies the most profitable customer segments and aligns marketing strategies to serve the right audience with the right message.
Through segmentation models and persona development, we guide marketing teams toward informed decisions about targeting customer groups that offer long term success and growth potential.
Business Growth
Effective segmentation strategy isn’t only about organizing customer data—it’s about measurable business growth. Vivaldi helps clients drive growth by aligning segmentation strategy to commercial strategy, strategic positioning, and evolving market trends.
By focusing on profitable customer segments, companies can optimize marketing efforts, improve conversion rates, and achieve long term growth even with limited resources.
Connect segmentation with overall strategy:
Data Driven Insights
Our approach to segmentation is rooted in data driven insights that combine advanced data analytics with market research. By analyzing customer data, we identify patterns that enable persona development, cluster audiences, and improve resource allocation.
Vivaldi’s segmentation research leverages both advanced analytics and traditional market research to uncover opportunities for new markets and long term success.
Customer Data
Vivaldi ensures that customer data becomes a source of strategic power, rather than a collection of disconnected information. By connecting customer base insights with segmentation strategy, we uncover the segments based on behaviors that drive business growth.
When paired with cluster analysis and market segmentation, your marketing team can develop marketing campaigns that resonate with target segments and boost conversion rates.
Business Objectives
All segmentation efforts are anchored in your business objectives. Vivaldi’s strategic approach ensures that segmentation models support commercial value, align to current offerings, and adapt to market segmentation spreads.
Our frameworks help companies optimize marketing efforts to achieve revenue protection goals, strengthen competitive advantage, and maintain long term growth.
Customer Groups
Our work extends beyond different customer segments to define cohesive customer groups that can be engaged with cost efficiency and precision. These clusters form the foundation of marketing strategies that drive growth and deliver commercial impact.
With Vivaldi’s guidance, companies can prioritize target segments, allocate limited resources, and craft strategies that speak to customer needs.
Commercial Strategy
A strong commercial strategy integrates segmentation research with market positioning to reach the right customers. By combining segmentation strategy with marketing strategy, Vivaldi helps clients create marketing campaigns that resonate with the target audience, increasing conversion rates and maximizing commercial value.
Extend your approach with:
Demographic Segmentation
Vivaldi’s demographic segmentation process uncovers age, income, occupation, and lifestyle factors that affect customer experience and marketing efforts. Combining demographic segmentation with psychographic segmentation and geographic segmentation provides a holistic view of customer segments to guide strategies and marketing campaigns.
Attractive Segments
Not all segments are created equal. Vivaldi identifies attractive segments based on growth potential, commercial value, and alignment with your business objectives. This strategic approach ensures marketing teams can focus on target segments that support long term growth and long term success.
Actionable Insights
We transform raw customer data into actionable insights that power marketing campaigns and resource allocation decisions. Our process of segmenting customers enables marketing efforts to connect with customers across different customer segments, increasing conversion rates and achieving long term growth.
Cluster Analysis
Through cluster analysis, Vivaldi identifies segments based on behavior, personality traits, and transactional patterns. This statistical approach allows your marketing team to optimize marketing efforts, adjust current offerings, and focus on right customers with drive growth in mind.
Why Vivaldi?
- A strategic approach to segmentation built on advanced analytics
- Expertise in aligning segmentation strategy with business objectives
- Proven methods for persona development, market research, and customer experience optimization
- Track record of helping companies drive growth and achieve long term success
Ready to focus on the right customers and capture growth potential?
Contact Vivaldi to start building a segmentation strategy that powers your marketing efforts and drives measurable business growth.
