Voices of Vivaldi: Positioning Pitfalls
Having recently wrapped up a number of brand positioning engagements across our different offices, we collected some of the teams’ top-of-mind thoughts regarding the pitfalls to avoid when embarking on such an initiative. What were the mistakes to stay clear of in order to stay ahead? What solutions and approaches had the most impact?
A number of common themes emerged across teams that had recently worked with clients as varied as large banks, jewelry brands, sports retailers, technical devices, non-profit organizations and even blockchain startups.