The Branding Journal's 10 Questions for our Founder & CEO

What is the biggest challenge for a branding consulting firm nowadays? We are currently living in a significant time period with an upheaval of how brands are being built, how marketing is done, and how companies connect with consumers. The principles of proactive brand management have been laid down over the last decades. We are now in the midst of working on a new paradigm of building strong brands based on technology, data and analytics. A firm like Vivaldi needs to relentlessly invest and continuously innovate in this new world. It can only do so if a branding firm can also attract the smartest, most talented and most ambitious people.

Brand Leadership