The Business of Platforms
Platform Business, Platform Strategy
blog
Charting New Territory in Customer Journey Mapping
Engaging in customer journey mapping is a journey unto itself—one that Vivaldi’s Anne Olderog will take you on with this 3-part series. Over the course of the series, we will take you through the rise and transformation of this growth-strategy tool. Below find part one of the series, which shares how the discipline, after gaining considerable popularity, has recently undergone an evolution.
Customer Journey Mapping, Customer Journey