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In Session with the Iconic McGraw-Hill Brand
"It’s important to keep a sharp eye on your architecture system to ensure that it fits what your customers need, and how your business model is evolving. In many instances, revisiting your brand architecture can be an opportunity to shift from an inside-out view of how products are organized, to an outside-in view of how customers see them."
- Liz Austin, VP of Marketing and Branding, McGraw-Hill
