Voices of Vivaldi: Positioning Pitfalls

We had a wonderful time hosting our second AMA Chicago Brand SIG, with a room full of marketers eager to hear tips of the trade from Barry Calpino, innovator extraordinaire.


The breakfast meetup was aptly titled “Sparking Innovation”: after Larry Lucas, Senior Partner with Vivaldi and based out of Chicago, introduced the 5 pillars of innovation, Agathe Blanchon-Ehrsam, Partner and CMO out of Vivaldi’s New York office, facilitated a Q&A with Barry and two quick workshop exercises to get attendees flexing their innovation muscles.