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For Vivaldi’s Latest Addition, Marie Chan, Great Strategy Begins With Great People

"Brands that keep the customer at the heart of everything they do will always be winners. By deeply understanding their customers, they can discover the penetrating truth of their consumers’ motivations and build brands that serve their evolving or unmet needs. This was true 10 years ago and still is today: even though we are marketers in a digital age, we still rely on good insights to solve problems. The resulting strategies differ from brand to brand, and evolve to meet the realities of our times, but at the heart of those strategies is the consumer."

Cultural Transformation, Organization & Culture, Q&A