Consulting Services
Vivaldi helps organizations identify their target audience, craft a unique value proposition, and create a comprehensive plan for long term success. Our team integrates:
- Market analysis to size and assess market opportunities
- Customer segmentation to prioritize ideal customers
- Sales and marketing alignment to accelerate growth
Our work goes beyond the traditional launch playbook. We transform commercial capabilities and ensure that every sales model and distribution landscape is optimized to deliver sustainable business goals.
Explore our Growth Strategy & Innovation services
Go to Market Strategy
A go to market strategy defines the most effective channels to deliver your service offerings to customers. At Vivaldi, we:
- Map the distribution channels and different channels your target market uses.
- Assess market size, market trends, and potential nascent markets.
- Create a marketing plan that aligns commercial functions with sales teams.
This strategy enables your business to compete effectively, raise prices where justified, and achieve profitability in both existing and new market segments.
Learn more about Digital Platforms & Ecosystems
Go to Market
To succeed, companies need to develop a go to market motion that optimizes:
- Sales processes and account management
- Product positioning and product launch readiness
- Alignment of marketing channels and technical support
By integrating digital capabilities and leveraging market analysis, Vivaldi ensures that your business strategy not only drives growth but also builds long term success.
See our Marketing Transformation capabilities
GTM Strategy
Your GTM strategy is more than a marketing plan—it’s a comprehensive plan for market expansion and commercial organization alignment. Vivaldi’s approach covers:
- Customer expectations mapping
- Optimized sales and marketing integration
- Commercial resources allocation across right channels
Our frameworks improve sales efficiency and guide business leaders toward capturing the right customers with a gtm model that accelerates market gtm success.
Explore Business Model Innovation
Marketing Channels
Choosing the effective channels is critical to go to market gtm success. Vivaldi:
- Analyzes distribution channels across geographies and emerging markets
- Aligns marketing channels with sales strategy and customer segments
- Helps companies develop a marketing plan that drives growth
This ensures every product launch meets its target customers with a compelling value proposition.
Discover Brand Strategy services
Commercial Organization
A winning commercial organization requires harmonized commercial functions and clear sales model design. Vivaldi works to:
- Equip sales teams with actionable commercial capabilities
- Integrate account management practices for business efficiency
- Connect marketing channels with service offerings for revenue growth
By creating a high-performing commercial organization, we enable long term success and profitability.
See how we enable Organizational Design
Go to Market GTM
At this stage, we focus on aligning your go to market gtm approach to capture market opportunities with precision. This includes:
- Prioritizing right customers and ideal customers in customer segmentation
- Leveraging market analysis to enter nascent markets and emerging markets
- Coordinating sales processes with marketing channels for service offerings
Vivaldi’s go-to-market (GTM) strategy consulting services ensure your business drives growth and outperforms competitors.
Explore our Commercial Strategy expertise
Market Analysis
Thorough market analysis is the foundation of any go to market strategy. Vivaldi’s approach:
- Evaluates market size, market trends, and market opportunities
- Benchmarks competitors and identifies new market segments
- Provides actionable insights to guide business strategy and marketing plan
This enables companies to develop services that resonate with customers and achieve revenue growth.
Check our Research & Insights services
Emerging Markets
Expanding into emerging markets requires agility and the right gtm strategy. Vivaldi helps companies:
- Navigate nascent markets with a tailored gtm model
- Optimize distribution landscape and different channels for sales and marketing
- Build commercial capabilities that enable long term success
With our guidance, your business can identify and capture market opportunities where others hesitate.
Discover Marketplaces & Social Commerce
Business Strategy
Your business strategy must connect to go to market gtm success. Vivaldi integrates:
- Value proposition design for right customers
- Sales strategy with aligned marketing channels
- Comprehensive plan for market expansion and profitability
By linking business goals to a high-impact gtm strategy, we deliver clarity, alignment, and measurable growth.
Marketing Plan
An effective marketing plan drives sales, informs product launch decisions, and reaches target market efficiently. Vivaldi:
- Selects the most effective channels for each customer segment
- Builds integrated sales and marketing calendars
- Supports service offerings that resonate with customers
We ensure your marketing plan supports the entire go to market strategy, building momentum for business expansion.
See Customer Experience Strategy
Actionable Insights
Every Vivaldi engagement produces actionable insights to refine your gtm strategy:
- Identify gaps in commercial organization and sales processes
- Reveal market opportunities for new market entries
- Optimize product positioning and right price for profitability
These insights allow your business to develop an agile, data-driven go to market approach.
Explore Analytics & Data Science
Market GTM
Vivaldi’s market gtm approach combines strategy, sales, and marketing channels to create:
- A clear gtm model for long term success
- Aligned commercial resources and technical support
- A business framework to deliver growth in both core and emerging markets
We connect service offerings to the right customers at the right channels for maximum impact.
Learn about Interaction Field Modelling
Ready to develop a winning go to market strategy that drives revenue growth and long term success?
Contact Vivaldi today to create a comprehensive plan tailored to your business goals.
