Business Model Innovation

Vivaldi helps companies embrace business model innovation to drive growth, improve adaptability, and uncover new revenue opportunities. As customer expectations, technologies, and markets evolve, so must the way a company creates, delivers, and captures value.

Rethinking the Business Model

Your business model is more than just operations—it’s how your company functions, competes, and grows. At Vivaldi, we evaluate the core business, distribution channels, revenue streams, and customer value proposition to reimagine how your organization can succeed in changing conditions.

We don’t just theorize; we make your business model work in the real world, accounting for customer needs, cost structure, and long-term value.

Exploring New Business Models

The most successful transformations often start with new business models. Vivaldi helps leaders explore models that break free from the status quo, such as:

  • Subscription services (e.g., the shift from DVD rental service to streaming service)
  • Platform-based ecosystems
  • Outcome-based pricing

These new models address changing customer demands and create new revenue streams while keeping the existing business model aligned to the core business.

The Impact of Successful Business Model Innovation

A successful business model innovation isn’t just a pivot—it’s a fundamental change that enables agility and sustained growth. Vivaldi ensures that model changes drive measurable impact:

  • Increased customer value and retention
  • Entry into new markets and market share growth
  • Improved profit formula and cost structure

We build capabilities to rapidly test and refine new models as part of an ongoing process.

Explore our Innovation Strategy service for how innovation supports transformation.

Building Competitive Advantage

True competitive advantage comes from designing and executing bold, future-ready business model innovation efforts. Vivaldi guides companies in identifying whitespace opportunities, redefining their role in the value chain, and challenging conventional wisdom.

Our clients stand out by delivering more value through agile, scalable business systems aligned with customer behaviors and market dynamics.

Designing Innovative Business Models

Innovative business models don’t just emerge—they are designed with intention. At Vivaldi, we explore:

  • Shifts in market conditions and customer experience
  • Opportunities from new technology like cloud computing
  • Disruptive approaches to distribution channels

This leads to meaningful differentiation and resilience in the face of industry disruption.

What Is Model Innovation?

Model innovation is the practice of changing how a company’s strategy operates. This includes redesigning:

  • The value proposition
  • The operating and cost structure
  • Internal alignment across the value chain

Vivaldi ensures that model innovation connects directly to business opportunities and accelerates decision-making.

Orchestrating the Value Chain

Vivaldi helps organizations understand their entire value chain to uncover synergies and efficiency gains. This includes:

  • Mapping upstream and downstream partners
  • Identifying gaps in the current business model
  • Integrating technological advancements that impact delivery

This comprehensive approach leads to better business outcomes and improved alignment across multiple elements.

Explore our Brand-Led Business Transformation service to see how transformation spans internal and external levers.

Identifying Key Resources

Redefining your model means reassessing your key resources—human, digital, and financial. Vivaldi helps you:

  • Allocate talent effectively across business model innovation efforts
  • Invest in systems that support customer experience
  • Prioritize tech platforms that reduce costs and enable scale

By doing so, we ensure that your company’s strategy is aligned with actual capability.

Prioritizing Customer Experience

Modern models must deliver superior customer experience across all touchpoints. Vivaldi embeds customer-centricity by:

  • Mapping customer value across each journey stage
  • Innovating on value propositions to meet evolving expectations
  • Ensuring alignment between offering and delivery

Great customer experience isn’t a feature—it’s a competitive edge.

Making the Right Key Decisions

Key decisions around business model innovation impact every layer of the enterprise. Vivaldi helps leadership teams:

  • Evaluate existing vs. new business models
  • Balance customer demands with internal capabilities
  • Sequence model changes for long-term success

Our role is to provide clarity, alignment, and momentum as you transform.

 


 

Ready to rethink your model for the future? Contact Vivaldi to design a business model innovation program that drives transformation.

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Frequently Asked Questions

What is business model innovation?

Business model innovation is the process of redesigning how a company creates, delivers, and captures value. Vivaldi develops comprehensive strategies that deliver sustainable growth and competitive advantage.

Why change an existing business model?

An existing business model may no longer meet customer needs or respond well to market dynamics. Vivaldi helps companies identify when and how to evolve, ensuring they remain competitive.

What are examples of model innovation?

Switching from a DVD by mail business to a streaming service is a classic example. Vivaldi has also worked on platform-based and outcome-focused new business models across industries.

How does model innovation affect the value chain?

It changes the role of suppliers, partners, and delivery channels. Vivaldi helps optimize the value chain to deliver greater customer value and increased efficiency.

What’s the role of customer experience in model innovation?

A successful model always enhances customer experience. At Vivaldi, we design models that prioritize the customer value proposition and meet changing expectations.