Vivaldi Group and Silverside AI unite to drive brand transformation in the AI era, symbolizing the handshake between strategic reinvention consulting and AI-led creative innovation.
As artificial intelligence (AI) reshapes the marketing functions, Vivaldi Group has entered a strategic partnership with Silverside AI – an AI creative innovation lab founded by creative agency Pereira O’Dell and the Serviceplan. Together, the two firms will launch AI solutions and marketing capability building programs to guide Fortune 500 companies through AI adoption, building marketing ecosystems that are more data-driven, adaptive, and resilient. This alliance places strategic AI thinking at the heart of brand and business transformation.
Evolving Needs of CMOs and CIOs
Chief Marketing Officers (CMOs) and Chief Innovation Officers (CIOs) today face unprecedented pressure to not just adopt AI but to deploy AI to deliver growth, innovation and new revenue. It’s no longer enough to experiment with shiny new tech, or to focus on efficiency – leaders need clear strategy and purpose behind their AI initiatives. The collaboration between Vivaldi and Silverside directly addresses this need by reframing how AI is applied across the entire marketing ecosystem. Rather than adopting technology for technology’s sake, the partnership is founded on a clear thesis: when used strategically, AI becomes a force multiplier for brand and customer value. In other words, AI isn’t pursued as just a simple productivity tool, but as an integrated system for creative problem-solving, customer-centric thinking, and business growth.
The rationale behind the alliance is rooted in the recognition that AI’s real power lies in enabling transformation – not just efficiency. Vivaldi’s CEO, Erich Joachimsthaler, notes that strong brands have always been built by delivering new value to customers, not just by messaging. “This partnership is about unlocking a new wave of growth by harnessing the dual power of AI across the customer journey – helping leaders grow with their customers while reinventing how their organizations operate,” Joachimsthaler explains . In short, Vivaldi and Silverside are responding to CMO’s evolving mandate: leverage data and AI to create dynamic, personalized customer experiences, new interactions while also driving operational agility, innovation and reinvention of the marketing department.
On the innovation side, Silverside AI’s co-founder and managing partner Rob Wrubel underscores the need to demystify AI for marketers. “Our goal is to cut through complexity and help modern brands with solutions that drive measurable impact. With Vivaldi, we’re positioning ourselves at the intersection of brand consulting and AI implementation,” says Wrubel. “Together, we’re enabling a future where today’s CMO uses AI as their marketing superpower – with guidance from specialized advisors who understand both technology and brand strategy.” This highlights how the partnership serves the modern CMO: by pairing cutting-edge AI expertise with strategic advisory, it empowers marketing leaders to wield AI confidently as a new capability that powers marketing innovation as a growth engine.
Strategy Meets AI: A Human-Led, AI-Powered Consulting Model
At its core, the Vivaldi-Silverside alliance represents a new model for brand consulting in the AI age. It shifts the focus from tech-centric offerings by big consulting firms to a bespoke client-centric approach for AI integration. Instead of simply dropping in off-the-shelf AI tools, the Vivaldi delivers executive-level guidance and bespoke AI solutions aligned to each client’s unique brand, marketing and business goals. This human-led approach ensures that AI adoption is tied to a clear vision of organizational change and marketing agility – effectively turning AI from a buzzword into a new innovation capability across teams, departments and companies.
Our Combined strengths make this possible. Vivaldi Group brings decades of experience in brand strategy and business transformation for global companies across industries, from automotive to luxury to consumer goods . Silverside AI contributes deep expertise in AI, a creative innovation pedigree, and a lab-style product development mindset. This synergy enables tailored AI initiatives that align with a company’s brand identity and customer experience strategy – not just its IT stack. In essence, the partnership bridges the gap between visionary brand consulting and practical AI application, creating a bespoke solution for companies looking to reinvent themselves or build new capabilities in the AI era.
Full-Stack Transformation Services
By uniting strategic consulting with an AI innovation lab, Vivaldi and Silverside now offer end-to-end transformation services. Consider it a “best of both worlds” scenario: on one side, Vivaldi’s senior partners frame the big-picture vision behind the effort – identifying growth opportunities, designing customer interactions, and ensuring that the organization is designed to meet real customer needs and demand. On the other side, Silverside’s technologists and creatives rapidly prototype and implement AI-driven solutions and workflows – whether that’s building a custom innovation model, automating a content pipeline and global campaigns, or developing a new intelligent service around the customer activities.
For clients, this means they can go from strategy to execution under with one company. A CMO or innovation lead no longer has to juggle a strategy advisor, an agency and/or separate tech vendors; Vivaldi+Silverside provides a one-stop shop to imagine, build, and scale new capabilities, brands or departments. The client outcome is a seamless journey from initial AI strategy to pilot programs to full rollout – all guided by an overarching focus on business impact, continuous innovation and brand identity. (For example, Vivaldi’s AI Strategy & New Technology consulting services help organizations design intelligent strategies aligned to business goals, while Silverside’s lab can then implement the AI solutions, ensuring strategy and execution remain tightly coupled.) This integrated model is especially valuable in large enterprises where transformational change requires coordination across leadership, creative teams, operations and IT departments.
Marketing Reinvention: Data, Content Automation, and Dynamic Journeys
Unlike typical tech partnerships that aim for minor efficiency gains, this alliance is about reinventing marketing and innovation functions from the ground up. Rather than tweaking one campaign or adding one AI tool, Vivaldi and Silverside are looking at the entire marketing ecosystem and asking, “How can we redesign this for an AI- driven world?” The focus is on bold reinvention, not just simple change or minor optimization. This comprehensive scope includes rethinking customer insights, creative processes and workflows, content creation, brand relationships, channel strategies, and the very role of the CMO and/or CIO in driving growth.
Key areas of marketing innovation that the partnership will tackle include:
- AI-powered customer journey mapping – Using AI and advanced analytics to map, predict, and dynamically adapt to customer behaviors in real time . Rather than relying on static funnels, brands can deliver new business intelligence, new interactions and personalized experiences at each touchpoint, continuously learning from data to refine the journey. (Imagine an infographic illustrating an AI-augmented customer journey map, where AI systems optimize each interaction based on context and past behavior.)
- AI-driven content automation – Automating the creation of on-brand content at local and global scale. This means leveraging generative AI to produce or optimize campaigns, new products, videos, and more, all aligned with brand guideline and business goals. Marketing teams can exponentially increase content output, globalize local content that works created for a specific location, without ballooning budgets, freeing up humans to focus on high-level creative direction. (Here, generative engine optimization becomes critical – much like SEO in the past – ensuring that generative AI outputs are optimized for brand relevance and audience engagement.)
- Data-driven creative intelligence – Infusing new data, insights and power of AI into the creative process to augment human creativity. By analyzing which messages and visuals resonate (and why), AI can provide insights that help creative teams design campaigns with greater impact. Think of it as AI acting like a creative strategist and amplifier: identifying patterns, suggesting ideas, and even testing variations, so that marketing creative isn’t just innovative, but also predictively effective.
This ambitious reinvention of marketing is geared toward one ultimate outcome: a reimagined role for the CMO and the redesigned marketing department. Instead of being mere “chief of communications” overseeing content and campaigns, the CMO emerges as an AI-powered growth orchestrator – a leader who creates new value for the customer and who can deliver growth and innovation for his business at scale. The main goal for marketing leaders and AI is to spend less time reacting and more time strategically innovating.
(To visualize this shift, one could include a diagram of a modern marketing workflow post-AI transformation. It might show how data flows into a central “AI brain” that helps orchestrate content creation, customer interactions, and media allocation – all overseen by humans who guide the AI with brand strategy and creative ideas.)
Importantly, this reinvention is happening now, not at some distant future point. While the AI hype cycle continues to generate buzz, what sets this alliance apart is its focus on execution and enablement, not just future potential . Vivaldi and Silverside are delivering scalable solutions today – from redesigning the marketing function to automating content systems and enhancing campaign intelligence – rather than getting lost in theoretical possibilities. This practical, results-oriented mindset means clients can start seeing tangible improvements in marketing efficiency and effectiveness in the near term, even as they build long-term capabilities and AI-augmented innovation system.
Empowering Brands and Leaders: Benefits of the Vivaldi-Silverside Partnership
For Fortune 500 brands and ambitious enterprises alike, the Vivaldi-Silverside collaboration offers a new pathway to growth in the AI era. Many large organizations have dabbled in AI, but struggle to translate AI capabilities into real business value . This partnership directly addresses that gap by providing high- level AI advisory services that tie AI initiatives to broader brand equity and innovation roadmaps. In other words, AI projects won’t exist in a vacuum – they will be aligned to the company’s strategy for customer experience, brand differentiation, and business innovation from day one.
Here are some of the concrete benefits and capabilities clients can expect:
- Strategic AI Guidance for the C-Suite: Top executives gain access to seasoned advisors who understand both advanced technology and brand strategy. This dual perspective is invaluable in planning AI initiatives that actually move the needle. Rather than random acts of tech, companies get an AI roadmap grounded in business outcomes and customer value.
- Human-Machine Teamwork: The partnership’s approach is human-led and AI-supported, ensuring that technological possibilities are always evaluated through a human-centric, customer- centric lens. By embedding AI specialists alongside brand consultants, the alliance helps organizations build internal teams and processes where marketers, data scientists, and creatives work hand-in-hand. Over time, this builds a new culture of innovation where human talent is amplified by AI (not replaced by it).
- End-to-End Innovation Capability: Clients can pilot an AI idea in the lab and then scale it company- wide with less friction. For example, a business could work with Silverside to develop a generative AI content engine, and simultaneously work with Vivaldi to redesign the marketing strategy and organization around it. The result is not just a new tool, but a new organizational capability. (This aligns with Vivaldi’s philosophy that true transformation comes when AI is built into the company culture and customer workflows – an area covered by its AI Innovation Capability Consulting practice.)
- Resilient, Future-Proof Business Models: By leveraging AI to anticipate market changes and customer needs, companies become more agile and resilient. In volatile markets where consumer behaviors or economic conditions can shift overnight, having AI-enhanced systems allows firms to pivot quickly. The partnership emphasizes building innovation systems that continuously learn and adapt, which is key to long-term competitiveness. This is particularly critical in today’s environment, where speed, personalization, and agility have become key to survival.
- Enhanced Customer Experience and Growth: Ultimately, all these benefits ladder up to growth. Brands that effectively integrate AI will be able to launch AI-native campaigns, automate creative production, and scale one-to-one personalization without losing brand coherence. They will meet rising customer expectations for immediacy and relevance, delivering interactions that are seamless, valuable and that feel tailored to each individual. Satisfied, engaged customers drive loyalty and revenue – fueling a growth flywheel powered by intelligent design. (In practice, this might mean a customer gets the right product recommendation at the right time via an AI-driven platform, or a service issue is resolved proactively by an AI assistant – all orchestrated within a seamlessly branded experience.)
From the perspective of CMOs and innovation chiefs, these capabilities are transformative. The partnership provides a way to future-proof the marketing organization and one’s own role as a leader. CMOs can elevate from overseeing campaigns to architecting intelligent growth systems. As one industry commentary put it, CMOs will evolve from content overseers to “AI-native growth leaders,” and those who can strategically integrate AI across their marketing stack will gain a formidable competitive edge . Likewise, the rise of this sort of boutique AI-driven consultancy model signals that specialized, multi-disciplinary teams (blending tech, brand, data, and design thinking) are the new influencers in the boardroom . Companies partnering with Vivaldi and Silverside aren’t just implementing a single project – they’re upgrading their own strategic capabilities and innovation culture.
Intelligent Design and the Future of Brand Building
Zooming out, the Vivaldi-Silverside alliance hints at a broader trend in the industry: the future of marketing and brand building lies at the intersection of strategic human insight and intelligent machines. Global brands will increasingly adopt a dual-lens approach – combining a macro-level brand vision with micro-level AI execution – to stay relevant and drive growth . By doing so, they can launch campaigns and customer initiatives that are both creatively inspiring and rigorously optimized by data, achieving the holy grail of marketing: magic and logic, together.
Customer expectations will continue to rise in the AI era. Audiences will expect personalized, proactive experiences; they’ll gravitate towards brands that anticipate their needs and deliver consistent value at every turn. Meeting these expectations requires what we might call “growth through intelligent design” – that is, designing products, services, and experiences with intelligence (AI, analytics, automation) baked in from the start. The collaboration between Vivaldi and Silverside is built exactly around this principle. It enables companies to innovate intelligently, ensuring that new offerings are not only well-designed from a human standpoint but also smart, adaptive, and learning-oriented by design.
In practical terms, intelligent design means that every new customer journey, marketing campaign or digital product is set up to get better over time. AI systems continuously gather feedback and optimize the experience. Vivaldi’s strategic expertise ensures these systems remain deeply human-centric – aligned to real customer motivations and the brand’s story – while Silverside’s AI know-how provides the technical backbone to adjust and improve in real time. The implication for innovation teams is profound: instead of one-off launches, companies develop living innovation systems that evolve with their customers.
Internally, organizations partnering in this way may also rethink their innovation processes. Old siloed approaches won’t suffice when agility and cross-functional collaboration are paramount. Many companies will need to establish new innovation task forces or AI labs (much like Silverside) within their structures, where marketers, engineers, data scientists, and designers co-create solutions. The Vivaldi-Silverside partnership can act as a catalyst in this regard, modeling how an external creative tech lab can work hand- in-hand with a strategic consultancy and client teams to accelerate innovation.
Conclusion: Reinventing Marketing for the AI Era
This strategic partnership between Silverside AI and Vivaldi Group is a clear signal that we’ve entered a new chapter of marketing — one where brand strategy and artificial intelligence are inextricably linked . By empowering companies to adopt AI through a strategic, brand-led lens, the collaboration offers a
blueprint for sustainable business transformation . It’s a vision of marketing reinvention that goes beyond shiny tools, focusing instead on reinventing the way brands create value for customers in an intelligent, agile manner.
Crucially, this isn’t about replacing marketers or creatives with machines. It’s about amplifying human creativity and strategic thinking with AI. In this model, AI takes over the heavy lifting of data crunching, automating, and optimizing, while humans provide the imagination, empathy, and big-picture direction. The result is the next generation of brands that are as intelligent as they are inspiring – brands that can build meaningful connections at scale, adapt to change swiftly, and lead their industries into the future.
For Vivaldi, this partnership is more than a business deal; it’s a shared mission to reinvent how marketing and innovation systems work together. It reflects a consultative, visionary approach – one that is thoughtful, practical and bold. Together, the two companies are sending a message to CMOs, CEOs, and innovation leaders everywhere: the age of AI-driven brand transformation is here, and those who embrace it with the right strategy and partners will shape the future of customer experience and growth.
(Interested readers can learn more about Vivaldi’s perspective on AI and innovation in marketing – for instance, check out our thought piece on creating AI strategy beyond the hype – or explore our services in Marketing Strategy & Acceleration to see how we help brands accelerate growth with modern marketing approaches.)
In the end, the alliance of Vivaldi and Silverside AI embodies the idea that to reinvent marketing in the AI era, you need both human ingenuity and technological prowess. It’s a partnership built to help brands not just adapt to the future, but to invent it.
Sources:
- Press Release – “Vivaldi Group and Silverside AI Forge Strategic Alliance for AI-Driven Brand Growth,” PR Newswire/MarTech Edge (May 22, 2025).
- LBB Online – “Silverside AI and Vivaldi Group Join Forces to Redefine the Future of AI-Driven Brand Consulting,” News story (May 21, 2025).
- TalkCMO – “Silverside AI and Vivaldi Group Form Strategic Partnership for AI Adoption,” Quick Bytes (May 2025).
- MarTech360 – Commentary on industry shift towards integrated, intelligent marketing partnerships