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Dynamic Branding for an Evolving Beauty LandscapeThe beauty industry is undergoing a profound transformation, stretching beyond traditional boundaries and redefining its role in consumers’ lives. The beauty category is no longer just about enhancing physical…
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Upcoming Vivaldi EventsUpcoming Vivaldi Events As AI revolutionizes the way we work and businesses can create value, Vivaldi is committed to equipping leaders with the knowledge and strategies for successful growth and reinvention using…
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Marketing Strategies for Gen Z: The EssentialsCreating content strategies for different audiences is a marketing staple, and it’s never been more critical than when marketing to Gen Z. They are the next generation of consumers and the first to grow up entirely…
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Building A Business Reinvention MindsetWith 2023 on the horizon, many brands and businesses are looking to define new paths. A first step forward can be through idea generation, and we previously spoke with Jeremy Utley about the practice and value of generating…
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AI: Bigger Than Electricity or Fire?Artificial intelligence is already bringing myriad changes to our work and lives. Alphabet CEO Sundar Pichai has said AI could have implications for humanity that are “more profound than electricity or fire.” What…
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Leveraging AI as an Exponential Growth EngineIs AI going to replicate some of the existing steps in brand, marketing and innovation – or is it going to offer a completely new way to go about these? Join for some provocative thoughts on how AI can help reinvent the way…
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“You Don’t Have to Outrun the Bear” | Thoughts on Marketing ReinventionTwo friends are in the woods, having a picnic. They spot a bear running at them. One friend gets up and starts running away from the bear. The other friend opens his backpack, takes out his running shoes, changes out of his…
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On the future of business
The Interaction Field
Businesses that solve the immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow. Dive deeper in our founder's recent book centered on creating value for everyone.
On innovation and demand
Hidden in Plain Sight
Uncover the transformative power of decoding the unnoticed opportunities that can reshape your business strategy and elevate your brand to new heights.
On brand and business
Brand Leadership
An insightful look and guide to building a powerful and enduring brand presence, empowering you to lead with impact in today's competitive landscape.
