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  • AI: Bigger Than Electricity or Fire?
    By Erich Joachimsthaler, Ph.D.

    Artificial intelligence is already bringing myriad changes to our work and lives. Alphabet CEO Sundar Pichai has said AI could have implications for humanity that are “more profound than electricity or fire.” What…

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  • The Real Winners of Generative AI Will be Consumers
    By Erich Joachimsthaler, Ph.D.

    I recently read a fantastic article about the impact of generative AI on companies and consumers, in which three economists associated with BCG argued that the actual beneficiaries of generative AI will generally…

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  • Invisible tech consumer magic
    Invisible Technology That Creates Consumer Magic
    By Darren Richardson

    Whenever someone says “tech,” or I say the other part of my job is “technology,” I see scared faces, likened to that of a deer in the headlights of an oncoming car. The reality is technology doesn’t have to be scary! On the…

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  • journey mapping
    The Ultimate Guide to Customer Journey Mapping, Part I
    By Anne Olderog

    Engaging in customer journey mapping is a journey unto itself—one that Vivaldi’s Anne Olderog will take you on with this 3-part series. Over the course of the series on customer journey mapping, we will take…

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On the future of business

The Interaction Field

Businesses that solve the immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow. Dive deeper in our founder's recent book centered on creating value for everyone.

On innovation and demand

Hidden in Plain Sight

Uncover the transformative power of decoding the unnoticed opportunities that can reshape your business strategy and elevate your brand to new heights.

On brand and business

Brand Leadership

An insightful look and guide to building a powerful and enduring brand presence, empowering you to lead with impact in today's competitive landscape.

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