Bold perspectives on the world of business and brands.

Our take on brand building, business design, AI, new technologies and culture.

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Feeling inspired?

Embrace your ambition, shape the future. Don't let the fear of change hold you back.

On the future of business

The Interaction Field

Businesses that solve the immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow. Dive deeper in our founder's recent book centered on creating value for everyone.

a blue book titled the interaction field by erich joachimsthaler

On innovation and demand

Hidden in Plain Sight

Uncover the transformative power of decoding the unnoticed opportunities that can reshape your business strategy and elevate your brand to new heights.

a book titled hidden in plain sight by erich joachimsthaler

On brand and business

Brand Leadership

An insightful look and guide to building a powerful and enduring brand presence, empowering you to lead with impact in today's competitive landscape.

a yellow book titled brand leadership by david a. aaker

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