Thinking

Bold perspectives on the world of business and brands.

Our take on brand building, business design, AI, new technologies and culture.

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  • Vivaldi fluid retail
    Fluid Retail: Strategies in the ‘Liquid Society’
    By Vivaldi
    |

    Navigating the Future of Shopping in a “Liquid Society” Retail is undergoing a transformative shift, propelled by the increasing fluidity of how we shop, work, live, and interact in online and offline spaces. Modern…

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  • a group of people standing in front of a screen that says ai
    Upcoming Vivaldi Events
    By Vivaldi
    |

    Upcoming Vivaldi Events As AI revolutionizes the way we work and businesses can create value, Vivaldi is committed to equipping leaders with the knowledge and strategies for successful growth and reinvention using…

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  • a man with makeup on his eyes is looking at his phone
    Marketing Strategies for Gen Z: The Essentials
    By Vivaldi
    |

    Creating content strategies for different audiences is a marketing staple, and it’s never been more critical than when marketing to Gen Z. They are the next generation of consumers and the first to grow up entirely…

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  • business mindset new technology
    Building A Business Reinvention Mindset
    By Vivaldi
    |

    With 2023 on the horizon, many brands and businesses are looking to define new paths.   A first step forward can be through idea generation, and we previously spoke with Jeremy Utley about the practice and value of generating…

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  • Erich Joachimsthaler, Ph.D. is giving a speech in front of a blue screen that says distributor
    AI: Bigger Than Electricity or Fire?
    By Erich Joachimsthaler, Ph.D.
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    Artificial intelligence is already bringing myriad changes to our work and lives. Alphabet CEO Sundar Pichai has said AI could have implications for humanity that are “more profound than electricity or fire.” What…

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  • a person is holding a light bulb with a brain inside of it
    Leveraging AI as an Exponential Growth Engine
    By Vivaldi
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    Is AI going to replicate some of the existing steps in brand, marketing and innovation – or is it going to offer a completely new way to go about these? Join for some provocative thoughts on how AI can help reinvent the way…

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  • a poster for reinvention notes by chris halsall
    “You Don’t Have to Outrun the Bear” | Thoughts on Marketing Reinvention
    By Chris Halsall
    |

    Two friends are in the woods, having a picnic. They spot a bear running at them. One friend gets up and starts running away from the bear. The other friend opens his backpack, takes out his running shoes, changes out of his…

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Feeling inspired?

Embrace your ambition, shape the future. Don't let the fear of change hold you back.

On the future of business

The Interaction Field

Businesses that solve the immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow. Dive deeper in our founder's recent book centered on creating value for everyone.

a blue book titled the interaction field by erich joachimsthaler

On innovation and demand

Hidden in Plain Sight

Uncover the transformative power of decoding the unnoticed opportunities that can reshape your business strategy and elevate your brand to new heights.

a book titled hidden in plain sight by erich joachimsthaler

On brand and business

Brand Leadership

An insightful look and guide to building a powerful and enduring brand presence, empowering you to lead with impact in today's competitive landscape.

a yellow book titled brand leadership by david a. aaker

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