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AI Strategy That Works: Creating Value Beyond the HypeLast Wednesday, we gathered in New York City for the launch of Vivaldi’s latest report: AI: Unlocking Genuine Customer Value. This wasn’t just another event—it was an opportunity to challenge the status quo, explore…
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It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025It’s Not About the Customer Journey: Why Customer Activities Define the Future of Marketing in 2025
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The AI Paradox: Why 90% of Executives Fail to See Results From AIThe AI race is underway, but most companies are running blind, deploying technology without a clear path to value.
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Reinventing Brand Strategy: The Holistic Brand ModelBrands have never mattered more than they do today. Yet, branding—this force that drives businesses forward—has lagged behind the world’s march of progress. Innovation in branding stumbles while technology like…
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Brand Architecture in the Age of AI: The Growth Lever Most Companies OverlookToday, businesses scale at unprecedented speed, driven by advancements in artificial intelligence, but one critical factor is often overlooked: brand architecture. Most companies treat brand architecture as…
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Dynamic Branding for an Evolving Beauty LandscapeThe beauty industry is undergoing a profound transformation, stretching beyond traditional boundaries and redefining its role in consumers’ lives. The beauty category is no longer just about enhancing physical…
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Building A Business Reinvention MindsetWith 2023 on the horizon, many brands and businesses are looking to define new paths. A first step forward can be through idea generation, and we previously spoke with Jeremy Utley about the practice and value of generating…
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On the future of business
The Interaction Field
Businesses that solve the immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow. Dive deeper in our founder's recent book centered on creating value for everyone.
On innovation and demand
Hidden in Plain Sight
Uncover the transformative power of decoding the unnoticed opportunities that can reshape your business strategy and elevate your brand to new heights.
On brand and business
Brand Leadership
An insightful look and guide to building a powerful and enduring brand presence, empowering you to lead with impact in today's competitive landscape.
