Market Research
The pace of change across industries makes market research indispensable. Vivaldi conducts rigorous, forward-looking studies to uncover what’s driving your market, what your customers expect, and where the whitespace lies. Whether your brand is preparing to scale or pivot, we provide the comprehensive information needed to guide the journey.
We tailor market research to meet your strategic goals, including:
- Customer segmentation and persona definition
- Product testing and message validation
- Competitor benchmarking
- Category trend analysis
See how our Brand Strategy Consulting integrates research into every layer of strategic development.
Market Intelligence
Our team delivers cutting-edge market intelligence to help you navigate disruption, identify emerging threats, and seize unseen opportunities. More than raw data, this is directional clarity rooted in real-time business context.
Vivaldi’s market intelligence services include:
- Cutting edge industry reports focused on emerging behaviors and technologies
- Niche company profiles for identifying competitive adjacencies
- Demand-side and supply-side signal scanning
Looking to shape your growth roadmap? Explore our Innovation Strategy capabilities for future-ready decision-making.
Actionable Insights
Too often, insights live in slide decks, unused. Vivaldi closes that gap by delivering actionable insights that drive measurable impact across your organization. We design insight delivery for impact:
- Executive-ready synthesis for clear alignment
- Scenario planning that reflects market dynamics
- Insight-to-action playbooks
Learn how our Customer-First Training uses insights to build internal alignment and frontline performance.
Latest Insights
Staying competitive means your insights must evolve. Vivaldi’s approach ensures that your knowledge doesn’t just stay current—it stays ahead. We deliver the latest insights not as isolated findings, but as strategic inputs you can apply immediately.
This includes:
- Live consumer sentiment tracking
- Cultural and behavioral shift studies
- Category fluidity analyses
Connect our findings to your growth engine via New Business Model Design, where fresh insight informs breakthrough strategy.
Long Term Success
Vivaldi’s research and insights practice is designed to create clarity and conviction for long term success. From large multinational businesses to fast-moving startups, we help leadership teams make high-stakes decisions with confidence.
Our insights directly support:
- C-suite growth planning
- Brand repositioning
- Go-to-market roadmaps
- Portfolio optimization
When insight becomes a core capability, your organization becomes insight-driven—ready to lead in any marketcondition.
Why Vivaldi for Research & Insights?
We’re not just analysts; we’re brand-led growth strategists. Our team includes economists, behavioral scientists, ethnographers, and data experts who build insight ecosystems tailored to your context.
We support leaders with:
- End-to-end insight design and delivery
- Custom tooling for cutting edge signal detection
- Alignment with your strategy and business model
Let’s elevate your understanding of customers, competitors, and the category. Contact Vivaldi to learn how our Research & Insights unlock smarter, faster decisions.
