Experimentation & Ventures

Vivaldi’s experimentation & ventures consulting services help companies unlock growth through bold innovation, agile experimentation, and the structured development of new ventures. We partner with business leaders to uncover market opportunities, validate ideas, and build future-proof solutions with real business impact.

Partner with us

Rethinking the Business Model for Growth

Disrupting the status quo begins by challenging the assumptions behind your business model. Vivaldi helps companies explore, test, and evolve business models that enable new revenue streams and scalable solutions.

We provide:

  • Business model innovation workshops
  • Market opportunity validation
  • Strategic alignment with long-term goals

See how New Business Models power future growth through continuous iteration.

Turning Business Ideas Into Market-Ready Ventures

A great idea alone isn’t enough. Vivaldi works with companies to transform business ideas into validated, investment-ready ventures.

We help you:

  • Explore new opportunities based on customer needs
  • Validate demand through minimum viable products
  • Align venture strategy with corporate goals

See our work in AI-Powered Innovation Sprints for fast-moving experimentation.

Business Strategy Meets Venture Creation

True innovation requires strategic intent. Vivaldi integrates business strategy with venture design to ensure new opportunities drive strategic growth.

We provide:

  • Frameworks for experimentation and strategic alignment
  • Portfolio thinking to guide investment decisions
  • Roadmaps for long-term success

By bridging experimentation and corporate strategy, we ensure every initiative supports the broader business.

Strategic Experimentation With a Purpose

Vivaldi introduces strategic experimentation to help companies reduce risk and test concepts in controlled environments. Our team runs real-world experiments to:

  • Identify unmet needs and pain points
  • Discover product-market fit
  • Test assumptions and refine business cases

Each controlled experiment is built to learn, iterate, and deliver market-relevant insights.

Seizing Market Opportunity With Confidence

New markets demand new strategies. Vivaldi uncovers market opportunity by combining deep customer insight, competitive analysis, and strategic forecasting.

We support clients by:

  • Mapping opportunity areas by need state
  • Prioritizing ideas based on market signals
  • Building confidence through real-time validation

Our approach blends design, data, and experimentation to build strong ventures.

Identifying and Addressing Pain Points

Ventures that succeed are built around real-world challenges. Vivaldi identifies key customer and operational pain points through:

  • Primary market research
  • Behavioral insight studies
  • Experience audits

Solving these pain points fuels differentiated innovation and market relevance.

Explore how Customer Experience Strategy can inform venture design.

Measuring Business Impact From Day One

Vivaldi ensures your experimentation initiatives are tied to measurable business impact. Our approach includes:

  • Success metrics for each experiment
  • Testing frameworks to validate value creation
  • Continuous feedback loops with stakeholders

Whether testing new services or launching corporate ventures, we prioritize strategic clarity and ROI.

Rapid, Targeted Experiments for Immediate Impact

Speed to insight is critical. Vivaldi’s team designs experiments that drive immediate impact and accelerate learning.

Use cases include:

  • MVPs tested in real environments
  • Go-to-market experiments with real customers
  • Pilot ventures launched in controlled phases

With our support, teams move from assumptions to validated growth in weeks, not months.

Supporting Corporate Ventures That Scale

Vivaldi supports the full lifecycle of corporate ventures, from ideation and validation to scale and governance.

Our services include:

  • Venture creation labs and sprints
  • Portfolio strategy for new ventures
  • Support systems for scale and long-term growth

See how our Digital Ecosystem Design supports venture integration at scale.

A Team Built for Experimentation and Growth

Vivaldi’s team of strategists, designers, and venture architects work closely with clients to launch ideas grounded in reality and built for the future.

We bring:

  • Deep expertise in innovation and growth strategy
  • Experience across industries and markets
  • Proven processes for structured experimentation

Together, we help clients drive innovation, minimize risk, and deliver meaningful business outcomes.


 

Ready to test, launch, and grow your next big idea? Connect with Vivaldi to explore how experimentation can unlock future growth.

Get in touch

Partner With Vivaldi for Venture Consulting and Experimentation

Business experimentation and ventures are powerful strategies for keeping your company relevant. Our team helps you reimagine how you create value, introduces you to new technology solutions, and reinvigorates your passion for experimentation.

Frequently Asked Questions

What are experimentation & ventures consulting services?

Vivaldi’s experimentation & ventures consulting services support companies in developing and validating new ideas, launching ventures, and creating sustainable growth strategies.

How does strategic experimentation reduce risk?

Strategic experimentation allows businesses to test assumptions, validate ideas, and gain real feedback before committing major investment—thereby reducing risk.

What types of ventures does Vivaldi support?

We support new ventures across sectors, including digital products, platforms, and service-based innovations tied to unmet needs and market opportunities.

How does Vivaldi align ventures with business strategy?

We ensure every experiment is connected to broader strategic objectives through clear KPIs, portfolio frameworks, and executive alignment.

What’s the difference between a good idea and a great venture?

A great venture is tested, validated, and supported by market data and business logic. Vivaldi helps teams move from great ideas to market-ready ventures with confidence.