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Marketing Strategy

blog

“The Interaction Field” Book Launch Week Recap

BY Vivaldi / September 2020

#theinteractionfield, Business Strategy, Corporate Strategy, Experience Strategy, Growth Strategy, Platform Strategy, Marketing Strategy, Innovation Strategy
“The Interaction Field” Book Launch Week Recap
blog

Customers & Communities First: The New Drivers of Marketing with Dartmouth College’s Kevin Lane Keller

BY Vivaldi / September 2020

#theinteractionfield, Business Strategy, Platforms, Marketing Management, Marketing Strategy, Marketing, LinkedIn Live, Social Media, Strategy, Value Proposition
Customers & Communities First: The New Drivers of Marketing with Dartmouth College’s Kevin Lane Keller
publication

How to turn today’s B2B marketing challenges into growth opportunities

BY Vivaldi / October 2020

B2B Marketing, Brand Management, Marketing Strategy
How to turn today’s B2B marketing challenges into growth opportunities
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