Jane Hovey


Jane is adept at untangling complex business challenges, infusing a creative spark that enhances brands and their social currency. Seamlessly bridging strategy and execution, she crafts compelling narratives that engage audiences at the intersection of context, community, and culture. Guided by commitment to robust methodologies and frameworks, Jane translates business strategies into tangible creative outcomes, prioritizing the customer in every aspect.

Jane’s unique approach converts insights into practical steps, effortlessly blending creativity and communication, resulting in a harmonious symphony of success for every client she partners with.

She started her career as part of the brand team at Egg, the UK’s first internet bank, before working as a senior strategist at leading digital agencies AKQA, Dare, and Digitas. A brand thinker for the digital age, Jane has a unique mix of brand, integrated and digital marketing experience.

When she joined Gravity Thinking, now part of the Vivaldi family, as Head of Planning in 2015, she led strategy on many of the agency’s award-winning campaigns, focusing on Hyundai, Vitality, Allianz and Hendrick’s Gin.   She’s also loved bringing FMCG/CPG brands to life in digital across Europe for P&G and Nestle, rolling out Europe-wide digital segmentation and strategic tool kits.

As an integral member of the Vivaldi family, Jane has not only demonstrated her exceptional expertise but also showcased her versatile skills by spearheading communication strategies for a wide array of clients. From managing McGraw Hill Higher Education’s communications to orchestrating campaigns for brands as varied as Current, Renault Groupe, and No.7 Beauty, Jane has consistently displayed a deep understanding of each brand’s unique essence.

Her role has extended beyond traditional strategies. Jane has played a pivotal role in conducting in-market app testing for SLH and McGraw Hill Sharpen, ensuring that digital experiences align seamlessly with consumer expectations. Moreover, her contribution has been pivotal in driving integrated projects for industry giants like Edgewell and Comcast, a testament to her ability to navigate complex landscapes while keeping a keen eye on the brand’s resonance with its audience.

Jane’s tenure within the Vivaldi team not only speaks to her commitment but also to her capacity to steer diverse projects to success, leaving an indelible mark on the brand landscape.

Between work and being a mum, Jane loves to dance, read and immerse herself in history.

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Jane Hovey - Vivaldi Partner

Likes to talk about

  • Balancing long term success with short term sales results
  • Why context is the most important communication challenge
  • Working behind the scenes at the British Museum (ghosts, wine spillages and hidden treasures)

Is reading or listening to

  • “How Brands Grow: What Marketers Don't Know” by Byron Sharp
  • “The Goldfinch” by Donna Tartt
  • “Invisible Women: Exposing Data Bias in a World Designed for Men” by Caroline Criado Perez