Brand Architecture

Mastering brand architecture in a hyper-competitive digital era October 24, 2018 Publications

Brand Architecture: New Solutions to Old Problems October 22, 2018 Publications

Five Steps to a Modern Brand Architecture Strategy June 13, 2017 Read Article

Q&A with McGraw-Hill’s Liz Austin On Brand Architecture Frameworks June 12, 2017 Read Article

The Modern Revival of Brand Architecture June 12, 2017 Read Article

Strategy and Architecture of Brand Portfolios April 11, 2017 Publications

The Brand Relationship Spectrum and the Key to Brand Architecture April 10, 2017 Publications

Coca-Cola’s shift to a ‘branded house’ September 21, 2015 News

Coca-Cola and the Shift to the “Branded House”: Should Other Marketers Consider a Similar Move? June 2, 2015 Read Article