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Brand Architecture
9
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Publications
Mastering brand architecture in a hyper-competitive digital era
By Vivaldi
|
2 minute read
October 24, 2018
Publications
Publications
Brand Architecture: New Solutions to Old Problems
By Vivaldi
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2 minute read
October 22, 2018
Publications
Blog
Five Steps to a Modern Brand Architecture Strategy
By Vivaldi
|
5 minute read
June 13, 2017
Read Article
Blog
Q&A with McGraw-Hill’s Liz Austin On Brand Architecture Frameworks
By Vivaldi
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6 minute read
June 12, 2017
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Blog
The Modern Revival of Brand Architecture
By Vivaldi
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6 minute read
June 12, 2017
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Publications
Strategy and Architecture of Brand Portfolios
By Vivaldi
|
1 minute read
April 11, 2017
Publications
Publications
The Brand Relationship Spectrum and the Key to Brand Architecture
By Vivaldi
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4 minute read
April 10, 2017
Publications
News
Coca-Cola’s shift to a ‘branded house’
By Vivaldi
|
1 minute read
September 21, 2015
News
Blog
Coca-Cola and the Shift to the “Branded House”: Should Other Marketers Consider a Similar Move?
By Vivaldi
|
5 minute read
June 2, 2015
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