Brand Architecture

AI Strategy That Works: Creating Value Beyond the Hype January 31, 2025 Read Article

Mastering brand architecture in a hyper-competitive digital era October 24, 2018 Publications

Brand Architecture: New Solutions to Old Problems October 22, 2018 Publications

5 Steps to a Modern Brand Architecture Strategy June 13, 2017 Read Article

The Brand Relationship Spectrum and the Key to Brand Architecture April 10, 2017 Publications

Coca-Cola and the Shift to the “Branded House”: Should Other Marketers Consider a Similar Move? June 2, 2015 Read Article