Glenfiddich 21-year aged single malt rum is known for its luxurious and rich profile. What most consumers didn’t know was that it's finished in Caribbean rum casks, giving the liquid a unique color, flavor and energy that sets it apart.
Vivaldi worked to create something never seen before, a performance that personified the very essence of the expression. Working with a Scottish orchestra and a Caribbean singer, ‘The Finishing Touch’ combined two of our audience’s passions.
Consumers heard our message loud and clear, producing results that speak for themselves. ‘The Finishing Touch’ was the most engaged with and viewed content in the brand’s history, with over 8 million views and coverage in the Daily Mail and Mashable.
Glenfiddich 21 is finished in Caribbean rum casks, giving the liquid a unique colour, flavour and energy. We needed to raise awareness by dramatising its innovative story: Raised in Scotland, Roused in the Caribbean.
In ‘The Finishing Touch’, we combined two of our audience’s passions: music and tech, to create something that had never been seen before. Working with a Scottish orchestra and a Caribbean singer, we created a performance that personified the very essence of the expression. As they played, sound waves passed through the whisky, creating a dramatic visual metaphor for bringing the whisky to life. The film ended with a world first – a drop of whisky levitating through the power of the singer’s voice.
The Finishing Touch was the most engaged with and viewed content in the brand’s history, with over 8 million views and coverage in the Daily Mail and Mashable.
“Have you ever seen whisky levitate? Now you can, thanks to Cymatics.”
