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Work
Sparking Genuine Curiosity to Get a New Generation Excited About a Hidden Gem
Transforming Wealth Management with Vivaldi’s Customer-Centric Approach
Pfizer’s Digital Leap for Enhanced Healthcare
From Product-Centric to Brand-Led: Making Birkenstock Brand Relevant to Modern Consumers
Thinking
The AI Paradox: Why 90% of Executives Fail to See Results From AI
It’s Not About the Journey: Why Customer Activities Define the Future of Marketing in 2025
AI Strategy That Works: Creating Value Beyond the Hype
WIN NY Panel: Reinventing customer experience in the age of AI: What we know about the human mind today that we did not know yesterday
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Thinking
All articles
Publications
The Changing CMO Role: Evolution and Revolution at Work
By Vivaldi
|
4 minute read
July 25, 2016
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Publications
Bridging the Gap between the CMO and the CIO: Roles and Ways of Collaborating in Times of Digital Darwinism
By Vivaldi
|
4 minute read
August 24, 2015
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Blog
The Branding Journal’s 10 Questions for our Founder & CEO
By Vivaldi
|
8 minute read
August 13, 2015
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Blog
Coca-Cola and the Shift to the “Branded House”: Should Other Marketers Consider a Similar Move?
By Vivaldi
|
5 minute read
June 2, 2015
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Blog
The Beauty of Failure
By Vivaldi
|
8 minute read
December 12, 2014
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Blog
Finding Your Customer’s Problem And Orchestrating The Buying Process
By Vivaldi
|
1 minute read
July 25, 2014
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Publications
The Changing Role of the CMO
By Vivaldi
|
3 minute read
June 10, 2014
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Blog
Pianos Project for Sing for Hope
By Vivaldi
|
1 minute read
November 25, 2013
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Blog
5 Golden Rules of Branding
By Vivaldi
|
5 minute read
September 25, 2013
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