Thinking

All articles

Publications
Bridging the Gap between the CMO and the CIO: Roles and Ways of Collaborating in Times of Digital Darwinism

By Vivaldi
| 4 minute read
August 24, 2015 Read publication
Blog
The Branding Journal’s 10 Questions for our Founder & CEO

By Vivaldi
| 8 minute read
August 13, 2015 Read Article
Blog
Coca-Cola and the Shift to the “Branded House”: Should Other Marketers Consider a Similar Move?

By Vivaldi
| 5 minute read
June 2, 2015 Read Article
Blog
The Beauty of Failure

By Vivaldi
| 8 minute read
December 12, 2014 Read Article
Blog
Finding Your Customer’s Problem And Orchestrating The Buying Process

By Vivaldi
| 1 minute read
July 25, 2014 Read Article
Publications
The Changing Role of the CMO

By Vivaldi
| 3 minute read
June 10, 2014 Read publication
Blog
5 Golden Rules of Branding

By Vivaldi
| 5 minute read
September 25, 2013 Read Article