The negative connotations frequently associated with the car buying process acted as a consumer roadblock. People actively put off going to dealerships, instead preferring to do their research. Hyundai partnered with Vivaldi to create a useful in-car tour that people actually wanted to watch.
This presented an opportunity for Vivaldi to really think outside the box, and we challenged one of Hyundai's dealers, Steve, to take a different kind of audience on an in-car tour. The audience? Kids. Accepting the challenge, we created a campaign that inspired child-like wonder in both curious VIPs and consumers alike.
This campaign, Kid's Car Tours, racked up over a million views and resulted in 677% uplift in brand interest – making this Hyundai’s most successful in-car tour ever! Additionally, it inspired other car brands to stop creating mundane technical content, imbuing a new sense of fun into the industry.
People actively put off going to dealerships, instead preferring to do their research online. But the information they find is often boring and difficult to understand. We needed to shake things up by creating a useful in-car tour that people actually wanted to watch.
We challenged one of Hyundai’s dealers, Steve, to take a different kind of audience on a tour of the i20, i40, Santa Fe and Tucson. When some little kids turned up, he stepped up to the challenge, inspiring child-like wonder in these curious VIPs.
Kid’s Car Tours racked up over a million views and 677% (not a typo) uplift in brand interest. It wasn’t just Hyundai’s most successful in-car tour ever – it inspired other car brands to stop creating mundane technical content.
“If You Can’t Explain It To A Six-Year-Old Then You Don’t Understand It Yourself.”
